STP84863

38 LENA KOLA RSKA-BOBIŃSKA

Lena Kolarska-Bobińska Jnstitute of Public Aflfairs

THE ROLE OF SURVEYS IN THE POLITICAL PROCESS (Summaiy)

Societies change, and so should survcy rcscarch organisations. The latter should tune in their research mcthods (telephone surveys, Street polis), methodological quality assurancc as well u foIIow-up research and methodological trials. It is indispensable to leam morę about Polet' per* ceptions of politicians and political parties in order to morę accurately predict election results and avoid situations similar to that in 2005 when all the major polling organisations had shown a lead for those who actually failed in the generał elections.