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III. H3blK KOHKPEIHblK KflHflflOB KDMMyHHKfll|HH

«The first time I gave her a diamond ring she could barely speak for a week».

I'11 always remember that face. The smile bordering on a tear. Eyes as lively as the diamond. I nervously slipped on her finger. And now that we have come

so far together, perhaps it's time to celebrate that love, again, with a diamond as exceptional as our love. Exceptional woman. Exceptional diamond.

An exceptional diamond of two carats, or morę, is so rare that fewer than one percent of women will ever own one. If you are considering an important diamond gift for your wife, Iike this ring featuring a brilliantly cut 2.06-carat center stone, simply cali for your guide to a diamond's ąuality and value, as well as the name of your local expert diamond jeweler. 1—800—557—1778.

A diamond is forever.

OcoSeiiHO xapaKTepHo j\ar peKAainHHix TeKCTOB ocJiopM-AeHHe B BH,A,e HOMHHaTHBHOrO npeAAOJKeHHH Ha3B3HHH TOBa-pa, (J)HpMbi hah MapKH, BbinycKaiomeń TOBap. HanpHMep:

1. The Pasha Cronograph. 2. American Tank Watch.

The Art of Being Uniąue. The Art of Being Uniąue.

AaHHbie peKAaMHbie cooSmeHHH coctoht H3 a^bY^x HOMHHaTHBHbix npeAAo;*:eHHH, nepBoe H3 KOTopbix npeA-CTaBAaeT Ha3BaHne peKAaMHpyeMoii MapKH nacoB. 3th peKAaMHbie TeKCTbl, HeCMOTpH Ha CBOIO KpaTKOCTb, HBAH-iotch oneHb hpkhmh h 3anoMHHaK)iĘHMHCH SAaroAapa: BbiHeceHHio Ha3BaHHH TOBapa b oTAeAbHoe npeAAOJKeHHe H AOCTaTOHHO HeTpaAHIJHOHHOMy rpacjlHHeCKOMy 0(J)0PM-AeHHio. (AaHHbie peKAaMHbie coo6in,eHHn npeACTaBAeHbi b BHAe 3aroAOBKa: Ka?KAoe noAH03HanHoe caobo Hannua-eTCH c 3arAaBHoń SyKBbi.)

noriyAHpiibiM cpeAH co3AaTeAeń peKAaMHbix TeiccTOB HBAHeTCH CTHAHCTHHeCKHH iipneM napaAAeAH3Ma. B Kane-CTBe napaAAeAbHbix KOHCTpyKi^HH MoryT BbiCTynaTb He TOAbKO HOMHHaTHBHbie iipeAAO>KeiiH5i, ho h APyrae npeA-Ao;KeHHH HenoAHoń KOHCTpyKpHH, HanpHMep:

Accross oceans. Accross industries. Accross hallways. Notes is working.

OrHAHcnraecKaH acJitfieKTHBHOCTb Aawnoro rrpneMa 3aK-AiOHaeTCH b co3AaHHH onpeAeAeHHoń pHTMHnecKOH CTpyK-rypbi TeKCTa, noMoraromeń ero SoAee neTKOMy bociiphhthio.

PacnpocTpaHeHHbiM CTHAHCTHnecKHM npneMOM hbah-eTCH nOBTOp, yCHAHBaiOIIlHH 3MOU,HOHaAbHOe B03AeńCTBHe TeKCTa. ynoTpeSAeHHe stoto CTHAHCTHnecKoro npneMa TpeSyeT oco6oro MacTepcTBa ot cocTaBHTeAeń TeKCTOB: cpaBHHTeAbHO HeSoAbnioH o6T.eM peKAaMHoro TeKCTa npeAnncHBaeT papHOHaAbHo HcnoAb30BaTb H3biKOBbie cpeACTBa.

fl3blK pBKflaMhl

CymecTByeT HecKOAbKO 4>opMaAbHbix pa3HOBHAHOc-Teń noBTopa, oTAnnaK)m,HxcH APyr ot APyra xapaKTepoM CTHAHCTHHeCKOH Bbipa3HTeAbHOCTH'.

1.    ripocToń iiobtop, npeACTaBAHiomHH co6oh Heno-cpeACTBeHHoe noBTopenne oahoto h toto xce TAeiia upeA-AOJKeHHH, CAOBOCOHeTaHHH HAH peAOTO npeAAOXCeHHH.

2.    rioAXBaT — bha noBTopa, npn kotopom caobo hah rpynna caob, 3aKainmBaiomHx (pexce — hannHaioii^hx) npeAAOJKeHHe, CAOBOCOTeTamie hah CTpoKy, noBTopsnoT-ch b HanaAe CAeAyioinero cooTBeTCTByioinero 0Tpe3Ka peHH.

3.    OSpaMAeHHe — bha noBTopa, npn kotopom 3Ae-MeHT, ctohiijhh b HanaAe peneBoro OTpe3Ka, noBTopaeTCH b ero KOHpe, 3aHHMaa iiaHOoAee Bbipa3HTeAbHbie chht3k-CHHeCKHe OTpe3KH.

4.    CHHTaKCHHecKaa TaBTOAorna, HBAHiomaHCSi noBTO-peHHeM HAeHa npeAAOOKeHHH, BbipajKeHHoro cymecTBH-TeAbHBIM, B Cj)OpMe MeCTOHMeHHH.

5.    IloAHCHHAeTOH -— HaMepeHHoe noBTopeHHe CAy-xce6Hbix 3AeMeHTOB_r naiye Bcero coio3a, /\mi cbh3h Me;*Ay OAHopoAHbiMH HAeHaMH npeAAoxceHHH hah MejKAy 6oAee KpyilHblMH 0Tpe3K3MH penn [8],

Han6oAee xapaKTepHbiM aah peKAaMHoro TeKCTa bhaom noBTopa HBAHeTCH oSpaMAeHHe.

B npHBOAHMoń HHxte peKAane CTpaxoBoń KOMnaHHH HacTOHHHBoe noBTopeHHe caob a promise h Kon.CTpyK.nHH to keep (our, their) promise noAnepKHBaeT HaAexcHOCTb KOMIiaHHH, BbinOAHBIOmeH CBOH 06eiH,aHHH.

A promise that puppy kisses are the very best kind. For now, anyway.

A promise to teach you that the morę love you give, the morę love you get.

A promise that in some way Tli always be behind you.

Nothing binds us one to the other like a promise kept. For morę than 140 years, we've been helping people to keep their promise by ensuring we have the financial strength to keep ours. That's why families and business rely on us to ensure their lives, their health and their financial futurę.

Mass Mutual. We help you keep your promises.

napeH're3a — nacrb TeKCTa, KOTopaa bboaht napaA-AeAbHyio h AonoAHHTeAŁHyio HHtJropManHio, noMoraiomyio BoenpHHHTb coAepjKaHHe ochobhoh nacm TeKCTa. MccAe-AOBaTeAH onpeAeAHiOT napeHTe3y KaK «BCTaBAeHHe b npeAAO*:eHHe He coeAHHeHHoro c hhm rpaMMaTHHecKH CAOBa, caobo c o 'i c t a h h ji hah APyroro npeAAO>Kei]HH» [Ax-MaHOBa, 1969. C. 79].

riapeHTe3bi bhocht b TeKCT BnoAHe onpeAeAeHHyio MOAaAbHocTb, h npn noMOipH yMeAoro Hcn0Ab30BaHHH