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UNIT 4 ORGANISATION


|2 Use the same word for each group to make new noun comblnallom.

1 world.. tX9.4.f...    deficit

2    crisism............. - rn.............guru

3 o.............hours    head o.............

4    life i............. travel i.............policy

LANGUAGE WORK


^ .....

proJect iii ,

0 .............|ob

1 .............broker

p.............launch

a.............carnpalgn


5    p.............rangę    consumer p.............

6 a.............agency    radio a.............

Q Complete the sentences with words from the box.

I teveł round breach waste lack_rangę conflict cost

1    The...!.?V.?.L.of unemployment will soon reach 15%.

2    They accused the striking workers of being in.............of contract.

3    There was a growing.............of interest between her business dealings and her

position as a politician.

4    Writing letters by hand is a complete.............of time. I always type them on the

Computer.

5    Experts forecast that the.............of living will decrease slightly next year.

6    We have pleasure in including further information about our.............of products.

7    We are starting a new.............of negotiations with GVC Steelworks next month.

8    The seminar on ‘Motivation at Work’ was cancelled through.............of interest.

Tip

Many constructions noun + of + noun are relatively fixed. For example:

waste ofmoney, lack of interest, show ofstrength.

We cannot say money waste, interest lack or strength-s-łiow, for example.


...........................■ o A large travel agency called Free Horizons has recently been reorganised

and the new manager, Olivia Anderson, is very keen on staff training. Complete her e-mail with the words from the box.

| remain announce contribute exptain_organise select

To:    Ali staff

From:    O. Anderson

Subject:    Staff training

In order to keep our competitive edge, we at Free Horizons must continue to provide unique travel services and ...r.ę.bP.FC1.')...1 totally customer-focused.

Our staff training programmes............? a great deal to making us so dynamie

and efficient.

I am very pleased to............? that we will be able to............* another training

seminar in the autumn, on one of the following topics:

•    developing Computer skills,

■ intermediate French, Spanish, or Arabie,

•    customer service,

•    favourite destinations: geography and politics.

Please.............5 one topie, and............* in detali the roasone for yonr nho|e«

Repiies by Thursday please.

I I


UNIT A — ORGANiSATION

Q Write a reply (40-55 words) in which you:

•    State your preferred topie

*    give reasons for your choice.


To:    O. Anderson

From:

Subject:



E3 Read the passage below about customer relationship management.

•    In most of the lines 1-10 there is one extra word which does not fit. Some lines, however, are correct.

® If a linę is correct, put a tick {/) in the space provided.

•    If there is an extra word in the linę, write that word in the space.

Many organisations ralk about doing morę business electronically, as implementing    1 ........

eost-cutting measures and impiwing elit ciency. Despite all this talk, some inspired    2 .........

business leaders have understoocl what the key of any business connection is: people.    3, ............

Customers do of course chey expecc quality products and fair prices, but this is not    A ............

the whole story. They also expect to deal with people who have becn a positiw    5 ............

attitude, who are enthusiastic about the business if they are in. and who carc lor them.    6 ............

Therelore, a growing number oi companies have coinc to realisc so that any    7 ............

transaction can potentially mark the start ot a lilelong and relationship. They are now    8 ............

aware that a large part ol the sucćess ol any company depends on the cptaliiy ol    9 ............

customer semccs and CRM, which is the short lor 'customer relauonship managcmcni    10............ 1

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