page_72 < previous page page_72 next page > Page 72 15 Check All Dates and Figures Figures that have been set incorrectly often are difficult to catch, and even the manuscript may be wrong. So when you encounter the day of the month and a date, check the calendar to make sure that date falls on the day given. Check telephone numbers against the telephone directory whenever possible. Spot-check the addition when you have figures or tables that give totals. 16 Immediately Check Cross-references When the reader is referred to material appearing elsewhere on the page or on another page, stop reading and immediately check to make sure the reference is correct. Often these references can't be added until the pagination is determined, so they may not have been checked by the author and editor. 17 Use an Experienced Paste-up Artist The paste-up artist (board person) can make or break any job. Sloppy board work, exposed rubber or wax left uncleaned, less than rigid adherence to all margin and spacing specifications, a lack of knowledge concerning basic paste-up rules, a skimpy knowledge of printing proceduresall can lead to mechanicals that can create expensive production problems. 18 Give the Paste-up Artist Specific Instructions Make sure all layouts give complete and specific instructions for paste-up. This includes how wide the margins should be, how much space should be left between columns, placement of special items such as photo credits, page numbers, and running heads, length and weight (in points) of any rules to be added during paste-up. 19 Mechanicals Need a Tissue Overlay and Cover Sheet All mechanicals should be completed with a tissue overlay on which are written all special camera, platemaking, and finishing instructions. They also need a cover sheet of 65-pound cover stock, clearly marked to identify the job and particular mechanical. This is important. Usually you will store mechanicals for future use, and a sturdy cover will protect them. 20 Vertical Type Must Read from the Bottom Up When placing picture credits or any other type lines vertically on the page, the type must read from the bottom of the page to the top. If a whole page is to be printed sideways, the head goes to the left, regardless of whether it is a right- or left-hand page. Â < previous page page_72 next page >