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2. Strategy 2.0

Establish a elear strategy for what they want to achieve with Enterprise 2.0 (results) and how they want to achieve it (enablers).

FOR ENTERPRISE 2.0, THIS COULD MEAN:

■    Deciding the fields of Enterprise 2.0 activities

(customer interaction; internal collaboration integration of value partnerships).

■    Considering both opportunities and risks related to social media in establishing their strategy.

■    Using social media to develop and communicate the organisation’s overall strategy.

EFOMFofum

EFQM I

Sharcs what works.

Dr. Frank Schónefelc^ T-Systems M Jlimedia Solutions 2Sth/ 2&h Oct. 2011 S