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UNIT SIX

advertise - verb [I, T] to put information in a newspaper, on television, on a picture on the wali, etc. in order to persuade people to buy sth, to interest them in a new job, etc.: e.g. a poster advertising a new car • The job was advertised in the local newspapers • It's very expensive to advertise on te!evision.

- [I] advertise for sb/sth to say publicly in a newspaper, on a sign, etc. that you need sb to do a particular job, want to buy sth, etc.: e.g. The shop is advertising fora sa/es assistant

advertising - noun [U]: e.g. The magazinegets a lot of money from advertising. • an advertising campaign

ad/vert/isement - noun [C] a piece of information in a newspaper, on television, a picture on a wali, etc. that tries to persuade people to buy sth, to interest them in a new job, etc.: e.g. an aduertisement fora new brand ofwashing powder * to putan advertisement in a newspaper

adverfciser - noun [C] a person or company that pays to put an advertisement in a newspaper, etc.

outdoor advertising - any paid form of impersonal presentation of goods, service or ideas

happening outside, not in the building using a mass communication medium

billboard - (BrE also hoarding) noun [C] a large board near a road where advertisements are put hoarding - a British equivalent for 'billboard'

poster - noun [C] a large printed picture or a notice in a public place, often used to advertise sth - a large picture printed on paper that is put on a wali for decoration

leaflet - noun [C] a printed piece of paper that gives information about sth. Leaflets are usually given free of charge: e.g. Ipicked up a leaffetadverbsing a newc/ub.

brochure - noun [C] a smali book with pictures and information about sth

booklet - noun [C] a smali thin book, usually with a soft cover, that gives information about sth

insert (n) - a loose page or section in a magazine

catalogue - noun [C] a list of all the things that you can buy, see, etc. somewhere price list - noun [C] a list of the prices of the goods that are on sale

banner - noun [C] a long piece of cloth with words or signs on it, which can be hung up or carried on two poles: e.g. The demonstratora carried banners saying 'Stop the War'.

- any of the annoying graphical advertisements that span the tops of too many Web pages

spam - an unsolicited (not asked for) electronic mail sent simultaneously to a number of

newsgroups on the Internet [from the repeated use of the word 'spam' in a popular sketch from the British television show Monty python's Flying Circus]

pop-up - computing (of a menu or other feature) that can be quickly brought to the screen on the

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