3833473533

Monika Narloch

[19]    Sroka J., Lobbing jako strategia promocji interesów grupowych, [w:] A. W. Jabłoński, L. Sobkowiak (red.), Marketing polityczny w teorii i praktyce, Wydawnictwo Uniwersytetu Wrocławskiego, Wrocław 2002.

[20]    Wiszniowski R., Marketing wyborczy, Wydawnictwo Naukowe PWN, Wrocław 2000.

INSTRUMENTALISM OF MARKETING ACTIYITIES IN ELECTION CAMPAIGNS

ABSTRACT

Political marketing implements to the policy many tools by which communication becomes easier and the effectiveness of the political marketing activities increase. This article is an attempt to describe the most popular tools which are use in the modern election campaigns.

Key words:

political marketing, election campaign, direct campaign, public relations, advertising, marketing strategy.

44

COLLOOUIUM WNHiS