5441336800

August 2002

9.    Johansson B., Karlsson C., Backman M. (2007) lnnovation policy instruments, CESIS No 105, http://www.infra.kth.se/cesis/documents/WP105.pdf

10.    OECD (1997) National lnnovation Systems, Paris

11.    Europę lnnova portal http://www.europe-innova.eu/

Grading

Exam/ class participation/ homework/ Students will prepare an essay on selected problems connected with innovation process.

Integrated product development

ECTS Points' 4

Hours

Lectures: 15

2015/2016

Semester:

winter

Language:

English

Lecture Teacher: Sylwia Badowska, PhD E-mail: [e-mail]

Content/ Course Description:

Introduction to the lecture -1 h Lecture - 6h

•    Definition of new product development

•    Strategy of new product development

•    Generating and screening ideas for new products

•    New product concept development and screening

•    Business analysis of new products

•    New product prototypes and market testing

•    Launching and commercialising new products Workshop - 6 h

Tutorial - 2 h

Bibliography:

•    Ph. Kotler, G. Amstrong, Principles of Marketing (15th Edition),

•    Ph. Kotler, K. Keller, Marketing Management (14 th edition)

•    Ph. Kotler, H. Kartajaya, I. Setiawan, Marketing 3.0: From Products to Customers to the Humań Spirit

•    W. Chan Kim, R. Mauborgne, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition lrrelevant

•    A. Ries, J.Trout, Positioning

Grading:

•    Assignment report

•    Passing by receiving at least 50% of points

International Financial Markets and Institutions

ECTS Points: 4

Hours

Lectures: 15

Year:

2015/2016

Semester:

winter

Status

Language:

English