6931257376

6931257376



Experience economy


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experience

| service


product


commodity


»

Progression

Pmc 8J. and Gilmore. R.M. (1998). Wclcomc to tbc Expcncncc Economy. Howard Business Rcvicw July-August


Experience design

Designing memorable experiences:

1.    Choose an experience-theme

2.    Support this with positive signals

3.    Eliminate negative signals

4.    Add memorable elements

5.    Stimulate all senses

Pine & Gilmorc (1998)


Design of a website (1) 1800f!owers. com



Usability


■    1800flowers.com

■    Montblanc.com

Lmdgaard. G. A Oudek. C. (2001). ts a great cxpe*iencc mercly satisfymg. and does appeal equatc high sub;ective usability? Proceedmgs International Conferenceoo Affective Humań Factors Oes!gn. Smgapore, June 27-29.


Design of a website (2) montblanc. com


JtJ Uontbtanc - Nuti<op<*    HH E3


Statisfaction


■    1800flowers.com

■    Montblanc.com

Satisfaction

Lmdgaard & Dudefc (2001)




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