Experience economy
experience | ||
| service |
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Pmc 8J. and Gilmore. R.M. (1998). Wclcomc to tbc Expcncncc Economy. Howard Business Rcvicw July-August
Experience design
1. Choose an experience-theme
2. Support this with positive signals
3. Eliminate negative signals
4. Add memorable elements
5. Stimulate all senses
Pine & Gilmorc (1998)
Design of a website (1) 1800f!owers. com
Usability
■ 1800flowers.com
■ Montblanc.com
Lmdgaard. G. A Oudek. C. (2001). ts a great cxpe*iencc mercly satisfymg. and does appeal equatc high sub;ective usability? Proceedmgs International Conferenceoo Affective Humań Factors Oes!gn. Smgapore, June 27-29.
Design of a website (2) montblanc. com
JtJ Uontbtanc - Nuti<op<* HH E3
Statisfaction
■ 1800flowers.com
■ Montblanc.com
Satisfaction
Lmdgaard & Dudefc (2001)