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a "stereo seat." Sitting to the right or the left of center is no difTerent than the listener sitting to rhe right or left of the orchestra in the concert hall.

The industry as a whole is. of course. never satisfied with its present achieve-ments. We are always looking for ways to improve the quality of the records we turn out. There are, of course. many minor problems—as there are in any industry. One of these involves the development of a "ciuieter" plastic materiał for blanka. Record wear is still morę of a problem than with mono* tains is actually up to the listener himself. This is particularly true in the case of stereo records sińce the smaller Stylus rides much closer to the bottom of the groove and any dust or dirt that is allowed to gather in the grooves will be ground in. creating ticks. pops, and noises for the life of the record. As a manufacturer. we go to considerable time. trouble. and ex-penso to produce the highest quality record possible. The rest is up to the audiophile. The worst thing that the user can do is to lease the record ox-them in their jackets. Your records represent a considerable investment— often a greater iiwestment than the equipnient on which they are played. Tliey will give man\- hours of satis-factory service and maximum listen-ing pleasure if you will just take care of them properly.

With all this in mind, one can be assured that right now anyone buying a ąuality stereo recording will obtain sound reproduction much richer, full-er, and better than anything hereto-fore obtainable on mono dises. —JO—