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THIS WEEK IN MONITOR:

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MAY 28, 2004

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• We Lisłen To Radio •

What's This Face Doing Behind A Radio Mic?

'Saved by the Bell' alumnus Mario Lopez raps with Monitor about his new gig with tne KHHT Los Angeles 'Hot 92 Morninc Jamz Session' p. A

VOLUME 12 • NO, 22    S6.99

Is Active Rock Less Active?

■ by Bram Teitelman with Anthony Colombo

Acuw rock earns its moniker notjusi liecause its musie catets io a morę aciive and younger liłestyłe ilian mainstream, bul U-cause italsotends to rotate and add musie morę quickly thait its older-iargetrd m«idem counterport. Yet labclsand radio have tlte perception that tlie format is add mg musie morę slowly, aided Ijy arust dewł-opment Stones and tigliter piayluLs.

\VZ/.N (tlie Zonę) Chicago PI) Bill (kunblesavs it is the naturę of aciive n>ck to deselop reconls at a slower pace, which leads to fewer adds “li likes tintc for songs to get familiar, and depend-ingon tliedemographic,tlieresonlygoing tol»e so much new musie the demo will be ahle to ahsorb in a giwn week," he says. “It takes longer in fonnats ni tli slower rotaUons, and actiw spms its |»wis 30 to 40 umes a week That there are less adds meaus that people are holding on to records longer, and thals prttbably lietter lor tlie listeuersoui tliere."

“Its moving a linie łiit slower, and for the ńght reasons," RCA Musie Group \T of rock promo-tion Bill Btimsays “EwrybtKly’*playhsl isgettmg tigliter, which makes tlie reconl communitys joli

Contmued on page 35

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Country Station WXTU Turns 20

■ by Ken Tucker

This ycar marks 20 years as a country staiKin for \VXTL' Philadelphia, which durnped ashort-lived. chuihan liybrkl lomiaton March I. 1984. after playing Waylon Jennmgs’ “Are You Ready for the Country."

WKl.BIkftton 1*1) Mikę Brophey, whos|>ciil 14 wars at WXTU, remembers the da>* leading up to lite smteh. “li was a big secrei," he says. “I was asked io help carry in sonie !>oxes and put ihem in a closet I opened np one of ihe lioxcs to sec a label on a carr Barbara Mandreli* 'Sleepm’ Single in a Doulile Bed' I knew, but was sworn to secrecy "

Brophey, who worked lor the stations lirst ihree country PIH—larry Coates, Bob Young and John Mart—also recalls the first siauon appearance after tlie switch "Noliody showed up." lie says

Ali ol ihe current and (onner \VXTU staffers contacled l»y Ahfrfny \tmnlorc\ic a fonn.u bias in the market as lieing one of the station's biggesi challenges owr the years. That madę the snitcl i to country an imerestmg one

‘There nere the usnął Nonhrast biases againsi the iomiai fiont |x>tential cumę and adwrtisers," Brophey says “It was tougli at the inne to gei

Contmued on page 29

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