Offline Magic Recipe
Zesh "The Offline Guvnor"
Welcome to my latest WSO. In this WSO I am
going to show you how you can offer a service
business owners will benefit from.
This service you are going to offer is virtually
staring at you in the face because the potential
with this is very high and once you show business
owners how they can benefit from this then they
will be all over you.
I call this strategy the Offline Magic Recipe
strategy because it is going to be like a "secret"
recipe for offline business owners once they
discover how they can use this to their advantage
for their clients.
This WSO comes with several swipe files.
In the next section I am going to show you exactly
how to go about getting started with this method.
Please head over to the next section.
The Offline Magic Recipe
So what is this method all about?
In a nutshell this method is about looking at
business owners websites and simply finding ways
on how you can monetise them so that their
website makes them extra revenue.
Sounds good?
Great.
But this is not simply you contacting business
owners and asking them to slap on a few ads in the
hope of making money.
No this method is about finding the right business
owners websites that has the right content that can
be monetised.
In the next section I am going to focus on a
specific niche and show you how I go about
contacting these business owners based on their
website.
The first thing I do is I use two methods.
1. I look for business owners that are already
spending money on marketing.
2. I will then look for business owners sites that
are already on the first page.
The first thing I usually do is look at Yell "Popular
searches". In this case I can get a fair idea of what
ideal prospects of a business are searching for.
http://www.yell.com/k/popular+searches.html
So for example, lets say I am going to offer this
service to businesses that sell wedding dresses.
Since this is a high end sale (thankyou to my
wife!), I am going to type in
"wedding dresses Birmingham" on Google and see
what comes up.
Here we can see several wedding dress businesses
that are spending money on advertising. This
clearly shows that they are serious about their
online marketing.
The next thing I am going to do is browse their
website and see how their content looks like.
Here we can see that this company is spending
money on online marketing. If we browse their
website we can see that they are offering their
customers a chance to purchase the entire dress
online.
Here we can see that this dress is priced on the
website and all the customer needs to do is register
and then place their order.
So how can e-commerce business owners monetise
this?
Well the answer lies in BITCOINS!
What are bitcoins?
Bit Coins is virtual currency that allows you to
send payments to other users. More and more
businesses are using Bitcoins as a means of
accepting payments.
Even Fiverr.com is accepting Bitcoins from
people.
So how can this business benefit from using
Bitcoins on their website?
It is very easy to create a Bitcoin account.
The first thing you need to do is open a Bitcoin
wallet.
So you simply head over to
https://blockchain.info/wallet and then click on
"start a new wallet".
The next thing to do is enter your details in order
to create an account.
The next thing to do is verify your email address.
Once you have verified your address you can then
log into your Bitcoin account. This will then give
you a unique Bitcoin address.
This will allow you to accept Bitcoin payments
from people.
And this is how you would set one up for your
potential client.
If want to add a Bitcoin button onto your client's
web address then all you need to do is head over to
http://bitcoinate.org/ and then click on the button.
All you do is enter the Bitcoin address above and
then the button automatically generates above.
All you do then is simply copy and paste the code
onto your client's website.
In the next section I am going to show you how to
go about contacting your client in regards to this
service.
Swipe File 1 - The "Cliff hanger" Swipe
In this swipe file technique you are going to
approach clients that are accepting e-commerce on
their websites. For example, a lot of wedding dress
and clothing companies in general allow people to
place an order online.
I call this swipe the "cliff hanger" swipe because
you are going to talk about the business owner's "e
commerce website" but are not going to mention
Bit Coins unless they contact you.
Once they contact you back this is when you can
talk about Bitcoins. Feel free to send them an
Infographic on Bit Coins that will get them to
understand the benefits of this currency.
Usually for a service like this I would charge
$97.00 to set everything up.
In the next section I am going to talk about another
way to monetise your potential client's website.
This time I am going to focus on a different niche.
Monetisation Technique 2
Another way to monetise your client's website is
by creating them something that would appeal to
their audience.
So for example here is a business niche that is
already on page 1 of Google.
In this case I am focusing on Dentists. Now
Dentists always have lots of clients for different
purposes.
Here is the website for the Dentist above.
http://www.dazzlingsmile.co.uk/
Here we can see that this Dentist, based in
Birmingham is serious about their marketing - they
have social media presence everywhere.
So how can we add another element for this
business?
Most likely this business has a mailing list of
happy past customers who have had makeovers for
their teeth.
In this case the next thing I am going to do is
simply head over to TeeSpring.com and create a
quick T-Shirt for them.
Here is an example of a quick one I have created
using the Tee Spring Editor.
The idea behind this strategy is to give the
business owner an opportunity to make money by
selling these T-Shirts to their existing customers
who have had good experiences with their service.
Therefore, what the business owner can do is enter
all of their past customers in a FREE competition
to win money or a prize if they purchase these T-
Shirts.
For this campaign I would set a goal of about 10 to
start off with.
By including their past customers in a FREE prize
draw as an incentive this will mean the business is
spreading its name and also making additional
income.
However, in the next section I am going to show
you how you can get the business owner to scale
up on this offer.
Before I do that I want to head over to Swipe File
2 for this method.
Swipe File 2- The "Magic" Swipe
In this swipe file you are going to contact your
potential offline business owner and show them a
screenshot of the T-Shirt you have made for their
business.
In this case because I am focusing on the Dentist.
I will email the Dentist and use the "magic" swipe
technique on him. In this technique you are going
to mention their "competitor" in the subject line.
This always gets my emails opened.
The next thing you want to do is simply show
them a screenshot of the T-Shirt you have created
for them.
By doing this you are inviting the business owner
to respond back to you. You could also show them
past sales of successful T-shirt campaigns and
show them what is possible for them.
You can this website to see all the successful
campaigns.
http://teeview.phatograph.com/
Once the business owner responds back to you
then you can offer this service and charge $97.00
to set up everything for them.
If you want to hire a graphics designer you can
always go to Fiverr and get someone to create a
nice little graphic for the T-Shirt.
Here are several Fiverr uses you can use.
http://www.fiverr.com/koolnerd/create-a-
professional-teespring-tshirt-design
http://www.fiverr.com/venkateshvinod/do-
teespring-tshirt-design
http://www.fiverr.com/designers_den/create-a-
custom-tshirt-design
In the next section I am going to show you how
you can scale this method up for the business
owner so they get more sales generated for their T-
Shirts.
Scaling up Method 2
You can easily scale this method up for your
offline client by getting the local newspaper
involved.
So for example, if my client was based in
Birmingham then I would contact a local
newspaper firm in Birmingham and get them to
write an article about the business and what they
are doing.
The local press love it when businesses do
something that wants to give back to their
community.
By doing this article it will help with the sales of
the business and potential or existing customers
will purchase these T-Shirts.
Or you can ask the business to give 10% of sales
to charity.
Here are some local newspaper websites for UK
and USA.
http://www.newspapersoc.org.uk/a-to-z-of-local-
newspaper-websites
http://www.onlinenewspapers.com/usstate/usatable
.htm
This then leaves me to my final swipe file where
you mention the newspaper article to your
potential client so they can scale this up.
Please refer to Swipe File 3.
In this Swipe File you are going to contact the
business owner and simply mention the press
coverage they will be getting if they agree to this.
You can also get them to send you a photo they
might want to use in the local press and then
simply send the newspaper firm the details about
the business, and what they are doing - including a
link to the Tee Spring campaign.
I hope you have lots of ideas about these methods
and how you can offer them to offline business
owners.
Remember business owners that have websites
will always be happy to monetise their websites
through Bitcoins and Tee spring.
If you enjoyed this WSO then please feel free to
leave a review on the WSO thread.
Zesh