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CD X

How

smell can

save your lite

Your nose can be a real 4 lifesaver, sniffing out potential dangers that you might otherwise miss.

Smelling smoke alerts you to tire before you see it.

The smell of

success

The smell of rotten food makes 'I you recoil before you eat it.

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I don t I believe it ■

Researchers at the University of California tested volunteers to see if they could track scents by smell alone. The volunteers were blindfolded and wore gloves and earplugs to błock out their other senses. Although a lot slower than sniffer dogs, two thirds of the group were able to track the scent.

Some companies are developing “scent brands” so that whenever a consumer smells a particular scent, the company brand will come to mind.

Estate agents often use the smell of freshly baked bread or coffee to make a house seem morę attractive and welcoming.

The aroma of leather and cedar wood can often persuade customers to buy morę expensive furniture.

Certain floral and citrus scents are used in Stores to encourage customers to spend morę time there—and hopefully spend morę money, too.

100

How many times morę powerful a dog’s sense of smell is than a human’s

10,000

The number of different odors the average human can recognize

2 million

The approximate number of adults in the U.S.A. who have no sense of smell

40 million

The number of odor receptor cells found in your nasal cavity

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The power of smell

For the Dogoń pi Mali in West Africa (picti smell and sound are linked because both travel through the air. The Dogoń also belleve that speech— with the correct grammar and pronunciation—smells pleasant.

So, watch your language!

close

luf

What about me?

"* *    ”, a bloctod nose,

‘“-“Łrsss,

of wfiat we taste.

Smell 148| 149

(c) 2011 Dorling Kindersley. Ali Rights Reserved.