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ANSWER KEY

8    Humań resources

Sound work

£g| See audio script 52.

See audio script 54.

Q See audio script 56.

Survival business English

Bi See audio script 57.

02M 3 M 4 M 5 R 6R 7M 8R 9M 10 R Q See audio script 58.

Q See audio script 59-See audio script 60.

9    International markets

Sound work

Q See audio script 61.

0[ See audio script 62. j|3j| See audio script 63.

0jl See audio script 65.

Q See audio script 66.

Survival business English

O

ld 2 e 3 b 4 c 5a

10    Ethics

Sound work

0

The following words do not contain /a/, the sound in much luck:

1 bonus    2counterfeit    3fraud

4 business 5 industry    6 supplier

Q See audio script 70.

Survival business English

m

Speaker 1: d Speaker 2: c Speaker 3:b Speaker 4: d Speaker 5: a Speaker 6: a Speaker 7: c Speaker 8: b

U] See audio script 72.

B

2    c 3 e 4 a 5b

□

1'lllnaii'i u-cl fu, gMtig n n( iii.iMllg Miggestlons: i*) lhivi' ym/ IhftUdhf ><l ■ vpiI( iihj

^I    ......... to

r) / thiid n, i.huuld i ihdnlliYH willimil to d) If I wie vou, Id * infinilivo wilhmit to

p) /ei\ t liifinlliye wlllinilt tfl

II    Loadttr^hlp

Sound woik

□

Hic lollowliig wnnl¹. do not i onlnln /:>:/, the sound in /list term

1    leodershlp

2    henr

3    sporlswoar

4    energy

Q See audio script 76.

Q See audio script 77.

Survival business English

See audio script 78.

lc 2a 3b 4c 5b 6a 7c

12 Competition

Sound work

	/o:/	/ou /
1	cali
2	cause
3		cope
4	drawn
5		focus
6	horse
7		goal
8	storę

Q See audio script 82.

Q See audio script 83.

Survival business English

m

lb 2 b

Q See audio script 84.

See audio script 85.

The following alternative answers are also tactful:

1    Can you give us thirty days’ credit?

2    1 really can’t deliverin ten days.

3    We were hoping for a bigger order.

4    Sorry, we aren’t able to give you any credit.

5    We aren’t able to do that.

6    I regret to have to inform you that you haven’t won the contract.

Audio Scripts

Introduction

i

The sounds of English
Vowe( sounds
/i/ quickfix	/o:/ short course
/i:/ cleansheet	/u/ good books
/e/ sell well	/u:/ school rules
/ae/ bad bank	/a/ much luck
/a:/ smart card	/3il firstterm
IdI top job	/a/ a'bout 'Canada
Diphthongs
/ei/ playsafe	Idol go slow
/at/ my price	hsl near here
/ot/ choice oil	/eo/ fairshare
/au/ downtown
Consonants
1 Contrasting voiceless and voiced consonants
Voiceless	Voiced
/p/ pay	/b/ buy
/f/ file	/v/ value
N tax	/d/ deal
/0/ think	/fl/ this
/tJ7 cheap	M3/ job
/s/ sell	/z/ zero
/k/ card	Igi gain
/J7 option	/j/ decision
2 Other consonants
/m/ minę	/1/ loss
/n/ net	Ir/ rise
/O/ branding	/w/ win
lh/ high	Ijl year
1 Brands
2 /i/ as in quick fix: business; image; management; women
/i:/ as in clean sheet: appeal; believe; increasingly; people
sell; sells	believe; believes
launch; launches	produce; produces
cost; costs	develop; develops
use; uses	establish; establishes
4 1 create;creates	6 face; faces
7 loctiSi locuses	7 suggest; suggests
3 design; deslgns	8 increase; increases
4 ralsei mises	9 generate; generates
4 advertKe; adyertlscs	10 endorse; endorses

5

1    Think about our clients. They’re looking for something that’ll make their brand morę exciting.

2    We’re doing a lot of advertising to establish our brand.

3    I just don’t think we should increase our prices.

4    Weil, l'm not surę it’s a good idea to stop manufacturing in Europę.

5    Why don’t we change our pricing policy?

6    Let’s get in touch with Sandra and see if she's interested. 6

1    How about reducing the price by 15%?

2    Whydon’t we aim our products at young people only?

3    I think we should license the whole product rangę.

4    How do you feel about redesigning the packaging?

5    In my view, we should devise a new advertising campaign.

6    I suggest that we try and project a new image to appeal to a different market segment.

7

1    A: How about reducing the price by 15%?

B: l’m afraid I can’t agree. Our products are already among the cheapest on the market.

2    A: Why don’t we aim our products at young people

only?

B: That’s a great idea! I think we are focusing on too many segments of the market.

3    A: I think we should license the whole product rangę. B: Maybe, but bear in mind that the ‘Madę in Finland’

label attracts a lot of customers.

4    A: How do you feel about redesigning the packaging? B: Mm, good idea. I think it looks rather boring, to be

honest.

5    A: In my view, we should devise a new advertlslng

campaign.

B: I see what you mean, bul stirely you know how much we already spend on TV commerclals,

6    A: I suggest that we try and project a new image to

appeal to a different market segment.

B: Yes, Pd go along with that. But what to change? The logo? The taste?

8

Speaker 1: Dario is taking care of the invitations, so Pm pleased to say that everything is going according to plan. Here are the main details again: the seminar on branding is on Tuesday the 15th, from ten till two, and the venue is the Korona Hotel on Park Avenue. Sandra Delvi!le is a brilliant speaker, so this event should draw a bit of a crowd.

Speaker 2:1 suppose our main problem is our packaging. It looks old-fashioned, and Pm surę it has very little appeal for the younger generation. What we should do is some thorough market research, so that we can find out exactly what image we need to project.

HHHk sidiłDS oionv

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