Almost everyone likes to get something for noth-
ing. In business, the key is to off er something of

value, with no strings attached, to entice people to make future purchas-

es. Th

e best Internet marketers use this philosophy. Th

ey frequently of-

fer a free book, consulting service, or product. Once people have discov-

ered the value of the product or service, they are more willing to make a

buying decision. Here are a few examples to consider:

Many people off er free seminars or tele-seminars in their area of

expertise. A tele-seminar is a short, forty-fi ve to ninety-minute

training session conducted on the telephone. Financial planners

off er free seminars on estate or tax planning, investment strate-

gies, and more general topics. Th

e free seminars help create leads

and generate business for other services.

A speaker I know conducts a half-day workshop periodically and

invites people on his mailing list to attend at no charge. He con-

verts many of these prospects into new business.

A real estate agent places an ad in the local newspaper and off ers

people tips and strategies that will help them sell their homes. In

•

•

•

“Ensure that the free offer does not

cheapen the product or service.”

Cy Charney, The Instant Sales Pro

THE POWER OF

FREE OFFERS

SECRET

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