businessenglishsite.com | exercise collection
Business English For IT | Topic: Search engine optimization (SEO) 4
Choose the best response to complete each sentence:
1. You should never make the mistake ______________________ the title of the page blank.
a) of leaving b) to leave c) leaving
2. The title should be __________________________ from 10 to 15 words in length.
a) anyhow b) anywhere c) anyway
3. You have to think of more keywords __________________________ with ( = that have to do with)
your site.
a) associated b) assumed c) ascertained
4. This isn't a very __________________________ keyword. = Not many people search for this
keyword.
a) populist b) popular c) populated
5. If something is __________________________, it persuades or forces you to do something. SEO
professionals say that your web site's title should be __________________________ - It should
make people want to visit it.
a) complacent b) confusing c) compelling
6. A significant/dramatic loss of traffic = A __________________________ loss of traffic
a) glaring b) glowing c) substantial
7. We lost a lot of money. It was a __________________________ ( = serious) blow to our bottom
line.
a) devastating b) compelling c) pivotal
8. There is a __________________________ between a well optimized site and an over-optimized
site. = There is little that makes a well-optimized site different from an over-optimized site.
a) tightrope b) fine-line/thin-line c) vapor trail
9. Some sites can be described as "over-optimized", meaning that they have been optimized too
much. What is the opposite of this expression?
a) below-optimized b) low-optimized c) under-optimized
10. We know how to __________________________ ( = obtain) effective optimization without over-
optimizing your site.
a) achieve b) access c) acclaim
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Business English For IT | Topic: Search engine optimization (SEO) 4
ANSWERS:
1) a 2) a 3) c 4) b 5) c 6) a 7) a 8) c 9) b 10) b