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Business English For IT | Topic: Search engine optimization (SEO) 3
Choose the best response to complete each sentence:
1. "Sponsored" links are links that are ______________________ by a company to promote
themselves or their products/services.
a) paid for b) given money for c) paid
2. Most SEO companies prefer to focus on search results that show up naturally (not as paid
advertisements), in other words "organic search results" or "organic
__________________________".
a) listings b) lists c) click-through
3. Click fraud can be a real __________________________ ( = can be dangerous) for your business.
a) treat b) tread c) threat
4. High quality content is an __________________________ ( = vital/ very important) part of search
engine optimization.
a) integrated b) integral c) interesting
5. When you __________________________ your content, make sure you emphasize specific key
phrases for search engines.
a) write again b) write anew c) rewrite
6. To increase content relevancy = To __________________________ content relevancy
a) boost b) boast c) best
7. The person who is responsible for writing content is called a __________________________.
a) copywriter b) content producer c) integrator
8. Rearranging you link __________________________ ( = structure), can improve your search
engine ranking.
a) archetype b) archaism c) architecture
9. We have a __________________________ ( = established beyond doubt) formula for optimizing
websites.
a) proving b) proven c) provable
10. To improve your chances of getting a higher rating = To __________________________ your
chances of getting a higher rating
a) best b) better c) brush up
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Business English For IT | Topic: Search engine optimization (SEO) 3
ANSWERS:
1) a 2) a 3) c 4) b 5) c 6) a 7) a 8) a 9) c 10) b