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Business English For IT | Topic: Search engine optimization (SEO) 2
Choose the best response to complete each of the following sentences:
1. Search engines are supposed to display search results in order of __________________________.
( = the most important results first)
a) relativity b) relevance c) relations
2. A spider, also known as a robot or a __________________________, is a program that visits web
sites and reads the content of their pages in order to create entries for a search engine index.
a) caller b) crawl-space c) crawler
3. You can __________________________ ( = prevent) spiders from indexing your page(s) by
adding special instructions in a file called "robots.txt".
a) blockade b) block c) black-out
4. Jim doesn't optimize his site because he doesn't care about its __________________________
( = position) in search engine results pages.
a) standing b) staying c) putting
5. Thanks to these changes, we've been able to __________________________ ( = move ahead/
improve one's position considerably) in the competitive online market.
a) forge ahead b) go around c) get by
6. If someone tells you that your website needs an __________________________, it means that
your websites need some major changes.
a) overkill b) overtime c) overhaul
7. One often hears that "content is __________________________." This means that a website's
content is the main factor in how high (or low) it is ranked on search engines.
a) king b) prince c) ruler
8. Many people try to optimize their sites using various tricks, but the best way to
__________________________ a high ranking is by constantly adding good content.
a) ensure b) entail c) encompass
9. Keyword __________________________ refers to how many times a keyword appears within a
certain page.
a) propensity b) density c) immensity
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Business English For IT | Topic: Search engine optimization (SEO) 2
ANSWERS:
1) b 2) c 3) b 4) a 5) a 6) c 7) a 8) a 9) b