NEWS Q&A
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DESIGNER TALK
Hector Ayuso Ros
The annual OFFF festival takes place in Barcelona in May this year. Computer Arts talked to organiser Hector Ayuso
Ros about the event s  post-digital creation culture WORDS BY JOE RUSS AND MUSHON ZER-AVIV
Computer Arts: What is the story ABOVE (L-R): Creative appeared on the artistic scene  digital tools themselves. Some of them have grown up
offerings from three
based on the versatility of computers to do with OFFF. Inklude (www.inklude.com)
behind the OFFF festival?
of this year s big-name
Hector Ayuso Ros: OFFF was born in tasks. This year has been a kind of started at Openroom and is now one of the
OFFF exhibitors 
Barcelona in 2001. Through the years the experimental playground and now we have guests at OFFF. We are really proud because
Stefan Sagmeister,
festival has featured digital artists, web and reached a position where the digital tools are some people send us grateful emails for
Scott Hansen and
James Patterson
print designers, motion graphics studios and just tools. They are not the reason for art, giving them exposure. This is one of the best
avant-garde electronic musicians. Legendary but the way some people make art. sides of managing an event like this.
names have appeared and more than 22,000
people from across the world have attended. CA: Who has appeared at past events? CA: Many designers are doing
HAR: Last year we invited Neville Brody. experimental audio work right now. How
CA: What can visitors expect from OFFF He didn t believe he was going to impress does this fit into your vision for OFFF?
BCN? Are there any exciting guests?
HAR: Visitors to OFFF will find
 Last year we invited Neville Brody. He didn t
many inspirational and motivating
experiences. There will be music
believe he would impress, but people left the
from big names in the electronic
venue with tears in their eyes HECTOR AYUSO ROS
music scene such as Frank
Bretschneider and Vladislav Delay.
Legendary graphic designers, OFFF s public, but at the end of the HAR: Music has always been a part of
including Stefan Sagmeister and conference everyone left the venue OFFF. I am conscious that the relationship
Neville Brody, will talk about their surprised and moved and he was really between the visual artists invited to OFFF
experiences and works, plus we ve impressed by the general reaction. At and the music is really diverse, but what we
got animator and motion graphics the end of the presentation some all have in common is that music is an
designer Kyle Cooper, the creator of people had tears in their eyes. important element in our work, not just as
the opening credits for Se7en. an applied tool but as a generator of
CA: Have you ever managed to inspiration and motivation.
CA: You define OFFF as being about discover any new talents through OFFF?
ABOVE: Visual design
a  post-digital creation culture . What do HAR: We have an area in the festival INFO OFFF BCN takes place in Barcelona from
guru Neville Brody
you mean by  post-digital ? called Openroom, which is an open space 11-13 May 2006. For more information and to
appeared at last year s
HAR: A few years ago a bunch of tools OFFF in Barcelona for new artists and agencies to promote book tickets, visit www.offf.ws/bcn
26 April 2006
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