DTP by SHADE
1
Jean de La Fontaine
.
Bajki
.
.
DTP by SHADE
2
&KáRSLĪPLMD
:SDPLĊWQLNDFKEHVW\RJUDILF]Q\FK(]RSD
-HVWZ]PLDQNDRXF]\QNXPLáRVLHUQ\PFKáRSD
,RSHZQHJRZĊĪDSRVWĊSNXáDMGDFNLP
&KáRSZ\V]HGá]LPQ\PUXQNLHPSRFKUyĞQLDNGRVDGX
$ĪWXSRGEUDPąZąĪPXGRQyJSODFNLHP
3U]H]LĊEá\ZSyáVNRVWQLDá\SU]\V\SDQ\V]URQHP
-XĪ]G\FKDáMXĪRVWDWQLUD]NLZQąáRJRQHP
&KáRS]OLWRZDáVLĊQDGWąPL]HU\ąJDGX
:]LąáJR]DRJRQQLHVLHQD]DGZFKDWĊ
.áDG]LHJRQDSU]\SLHFNX
3RGĞFLHODPXNRĪXV]HNMDNZáDVQHPXG]LHFNX
1LHZLHG]ąFMDNąZHĨPLHRGJRĞFLD]DSáDWĊ
3yW\GPXFKDSyW\FKXFKD
$ĪZQLHERV]F]\NXGREXG]LáVLĊGXFKD
1LHERV]F]\NZąĪMDNRĪ\áWDNVLĊZQHWQDVURĪ\á
5R]NUĊFLáVLĊGRJyU\Z\SUĊĪ\áVLĊV\NQąá
,FDá\PVREąZFKáRSDVLĊZ\FHOD
:VZRMHJRGREURG]LHMDZVZHJR]EDZLFLHOD
,ZVNU]HVLFLHOD
Ä$WRFRVLĊPD]QDF]\ü"²]G]LZLRQ\FKáRSNU]\NQąá
7RW\ZQDJURGĊGREUHJRF]\QX
-HV]F]HFKFHV]PQLHXNąVLü"$W\ĪPLMLV\QX³
,ZQHWSRUZDZV]\GXEDVD
7QLHZĊĪDUD]SRGXFKRGUXJLUD]ZSyáSDVD
2GOHFLDáRJRQZMHGHQDS\VNZGUXJLNąWHN
5R]SDGáRVLĊĪPLMVNRQDWURMHĪPLMąWHN
'DUPRGUJDMą
,ELHJDMą
2JRQ]DV]\Mą]DRJRQHPV]\MD
-XĪQLH]PDUWZ\FKZVWDQLHĪPLMD
3U]\WUDILDVLĊWRF]ĊVWRĪHGREU\F]áHNMDNL
1LHZG]LĊF]QLNDSU]\JDUQLH
$OHWUDILDVLĊF]ĊĞFLHMĪHQLHZG]LĊF]QLNWDNL
3U]HSDGDPDUQLH
DTP by SHADE
3
&KáRSOLVLSLHV
/LVZ\MDGDF]VWDUHMGDW\
&RUyĪQHZĪ\FLXSU]HE\áWDUDSDW\
1DGDUHPQLHSU]H]F]DVGáXJL
.UĊFLáVLĊNRáRNXUQLND
3U]HSáRV]RQ\UD]LGUXJL
=GDODZLHWU]\ĞOLQNĊá\ND
:LG]LNXU\LNRJXW\
,NXUF]ĊWDLNDSáRQ\
,JáRGHPZLHOFHGUĊF]RQ\
&KRG]LMDNVWUXW\
©7IXGROLFKDSRP\ĞODáMDPQLHELW\ZFLHPLĊ
$]QRV]ĊWDNLHPĊF]DUQLH
'RNąGĪHWRFKDPVNLHSOHPLĊ
'UZLü]HPQLHEĊG]LHEH]NDUQLH"
ĝOHG]ĊF]DWXMĊRG]PURNXGRĞZLWX
,MXĪPLQDZHWNRQFHSWXQLHVWDMH
1DODGDILJLHOZDUWOLVLHJRVSU\WX
%LHG]ĊVLĊWUXG]ĊDĪPLSĊNDJáRZD
$FKáRSZ\NDUPLXWXF]\VSU]HGDMH
,EH]]DFKRGXJURV]GRVNU]\QLFKRZD
2QHJGDMZSDGáPLZáDS\MDNLĞNRJXWVWDU\
7ZDUG\FKXG\MDNWU]DVNDVDPDVNyUDNRĞFL
$SU]HFLHZVW\GSRZLHG]LHüV]F]ĊĞOLZ\EH]PLDU\
=MDGáHPJRSáDF]ąF]UDGRĞFL
&]HNDMFKáRSLH0DV]U\JOHPDV]ZURWDLSLHVNL
/HF]MDPFLSU]\VLąJá]HPVWĊGRJURERZHMGHVNL
=REDF]\PF]\MHQDZLHU]FKXª
.LHG\WRPyZLáR]PLHU]FKX
:UDFDFKáRS]NDUF]P\SRNZDWHUNDFKSLĊFLX
=DWRF]\áVLĊGRFKDW\SDGáNRáRNRPLQD
,Z0RUIHXV]DREMĊFLX
&KUDSDü]DF]\QD
7HJRF]HNDáOLV]DĪDUW\
*G\QRF]DSDGáDGRNXUQLNDELHĪ\
3DWU]\LRF]RPQLHZLHU]\
.XUQLNRWZDUW\
'DáVXVDLQDSRF]ąWHN
=DGXVLáWURMHSLVNOąWHN
3RWHPZ]LąáVLĊGRNRNRV]\
&KZ\WDJRQLáRZLSáRV]\
*U\]LHLGáDZL
:HNUZLVLĊSáDZL
$JG\MXĪ]HPVWĊQDV\FLá]DMDGáą
3RUZDáFRPXZSDV]F]ĊZSDGáR
5HV]WĊ]RVWDZLáLQLHWUDFąFF]DVX
'UDSQąáGRODVX
1DGUDQHPFKáRSZ\WU]HĨZLDáZ]LąáSU]HWDNSRĞODGX
,MHV]F]HQDZSyáVHQQ\SRZOyNáVLĊGRVDGX
.ĊG\VWDáNXUQLN:V]HGáZRWZDUWHZURWD
/HĪąNXUF]ĊWDNDSáRQ\NRJXW\
©2UHW\NU]\NQLHOLVWXE\áQLHFQRWD
DTP by SHADE
4
*G]LHSLHV"$áRWU$]GUDMFD$VNyUNDQDEXW\
'DüWXSVDª-XĪSDUREHNFLąJQLHJR]DXFKR
©+DSVLV\QXFKáRSNU]\NQąáF]\ZLG]LV]WĊV]NRGĊ"
1LHXMG]LHFLWRQDVXFKR
.DPLHĔGRV]\LLZZRGĊ
&]HPXĞQLHV]F]HNDáF]HPXĞQLHXMDGDá
*G\OLVGRNXUVLĊ]DNUDGDá"
7\MHVWHĞVSUDZFąPHMVWUDW\
1DWHQUD]MHV]F]HGDUXMĊFLĪ\FLH
/HF]DE\ĞVáXĪEĊSHáQLáQDOHĪ\FLH
'RVWDQLHV]EDW\ª
©6]F]HNDáHPFLMDSLHVRGU]HF]HQDWR
/HF]W\ZUyFLZV]\ZLHF]RUHP
7DNQLE\SRGGREUąGDWą
'U]ZL]RVWDZLáHĞRWZRUHP
$SRWHPLMDP]DVQąáZ\]QDMĊWRV]F]HU]H
%RMHĞOLWRELHZFDOHVLĊQLHFKFLDáR
'EDüRVZHPLHQLHGODF]HJRĪMD]ZLHU]Ċ
0DPE\üPĊGUV]\PRGFLHELHLF]XZDüQRFFDáą"ª
:XVWDFKF]áRZLHNDWDNLHDUJXPHQWD
%\á\E\ZLHOFHFHQLRQH
/HF]JG\MHQDVZąREURQĊ
=HFKFąSU]\ZRG]LüE\GOĊWD
7REDMNLEUHGQLHZLHUXWQH
,SLHV]WHMUDFMLZ]LąáFLĊJLRNUXWQH
1DFRSVDZLQLü"&KFHFLHQLHE\üVWUDWQL
:VWDĔFLHSLHUZVLGRSUDF\LGĨFLHVSDüRVWDWQL
3U]H]SRVá\ZLONQLHW\MHMHVWWRSUDZGDĞZLĊWD
,F]áHNVLĊQLH]ERJDFLSU]H]SOHQLSRWHQWD
DTP by SHADE
5
&]DSODU\E\LUDN
&]DSODVWDUDMDNWRE\ZD
7URFKĊĞOHSDWURFKĊNU]\ZD
*G\MXĪU\EáRZLüQLHPRJáD
1DWDNLVLĊNRQFHSWZ]PRJáD
5]HNáDU\ERP©:\QLHZLHFLH
$WXRZDVLG]LHSU]HFLHª
:LĊFZLHG]LHüFKFLDá\
&]HJRVLĊREDZLDüPLDá\
©:F]RUD
=ZLHF]RUD
:\VáXFKDáDPMDNU\EDF\
5R]PDZLDOLÄ:LHOHSUDF\
àRZLüZĊGNąOXEZLĊFLHU]HP
6SXĞüP\VWDZZV]\VWNLH]DELHU]HP
1LHEĊGąPLHüRWXFK\
6NRURVWDZEĊG]LHVXFK\´ª
5\E\ZSáDF]DF]DSODQDWR
©%ROHMĊQDGZDV]ąVWUDWą
/HF]PRĪQD]áHPX]DUDG]Lü
,JG]LHLQG]LHMZDVRVDG]Lü
-HVWWXGUXJLVWDZEOLVNR
7DPRELHU]FLHVLHGOLVNR
&KRFLDĪSLHUZV]\Z\VXV]ą
=GUXJLHJRZDVQLHUXV]ąª
©:LĊFQDVSU]HQLHЪU]HNá\U\E\
:]GU\JDáDVLĊF]DSODQLE\
'DáDVLĊQDNRQLHFXĪ\ü
=DF]ĊáDVáXĪ\ü
%UDáDMHGQąSRGUXJLHMZS\VNQLE\QLHĞüPDMąF
,WDNSRPDáX]MDGDMąF
=DFKFLDáRVLĊQDNRQLHFVNRV]WRZDüLUDNL
-HGHQ]QLFKZLG]ąFLĪJRF]DSODQLHVLHZNU]DNL
3RVWU]HJá]GUDGĊR]HPVWĊ]DUD]VLĊSRNXVLá
7DNGREU]H]DNDUNXMąáLĪF]DSOĊXGXVLá
3DGáDQLHĪ\ZD
7DN]GUDMFRPE\ZD
DTP by SHADE
6
&]áRZLHNLGZDRVá\
3U]H]ODV\EáRQLDSLDVNLJyU\LZąGRá\
&]áRZLHNGZDGáXJRXFKHSURZDG]LáUXPDNL
-HGHQQLyVáOHNNLHJąENLZLĊFNURF]\áZHVRá\
'UXJLQDEDWQLH]ZDĪDáLZOyNáVLĊSRZROL
%RZLHPGĨZLJDáFLĊĪNLHSDNL
3HáQHVROL
7DNZHWU]HFKLGąFRVáRĔFD]DFKRG]LH
1DGEU]HJLHPU]HNLXEURGXVWDQĊOL
%UyGE\áSá\WNLOHF]F]áRZLHNQLHĪąGQ\NąSLHOL
'RVLDGáRVáD]JąENDPLL]PLHU]\áNXZRG]LH
$RVáD]áDGXQNLHPVROL
3RJQDáSU]RGHP$OLĞFLF]\WR]HVZDZROL
&]\]MDNLHMLQQHMSU]\F]\Q\
2VLRáZERNVNRF]\áZVDPĞURGHNJáĊELQ\
:SDGáL]QLNQąáSRGZRGą/HF]QLH]JLQąáZFDOH
:V]\VWNąVyOZNUyWFHUR]WRSLá\IDOH
:LĊFRGFLĊĪDUX]ZROQLRQ\
5DĨQRáHEZ\FK\OLá]ZRG\
,EH]SU]HV]NRG\
'RSá\QąáSU]HFLZQHMVWURQ\
7\P]DFKĊFRQ\SU]\NáDGHP
2VLRá]JąENDPLSRV]HGáMHJRĞODGHP
6NRF]\áZWRĔLSRVDPą]DQXU]\áVLĊV]\MĊ
:QHWSLMHJąENDZRGĊF]áHNLRVLRáSLMH
2EDGZDMPLHOL]DGRĞü/HF]JąENDSĊF]QLHMH
&KFLZLHSRá\NDFLHF]]GUDGQą
,FLąĪąFFRUD]EDUG]LHMREXFLąJQLHQDGQR
-XĪF]áRZLHNWUDFLUDWXQNXQDG]LHMĊ
2EXUąF]]DNDUNG]LHUĪ\JáXSLH]ZLHU]Ċ
,ZLG]ąFEOLVNąĞPLHUüV]HSF]HSDFLHU]H
:\FLąJQąáJRNWRĞ]ZRG\.WR"QLHPyZLSRZLHĞü
/HF]yZF]áRZLHN]REDF]\áĪHQLHZV]\VF\PRJą
=UyZQ\PVNXWNLHPMHGQDNąSRVWĊSRZDüGURJą
7HJRZáDĞQLHFKFLDáHPGRZLHĞü
DTP by SHADE
7
&]áRZLHNLZąĪ
&]áRZLHNXMU]DZV]\ZĊĪDWDNVLĊGRĔRG]\ZD
©8ZROQLĊĞZLDWRGFLHELHLVWRWR]áRĞOLZD
0XVLV]]JLQąü]PRMHMGáRQLª
*DG]LQDFK\WUDOHF]QLHGRĞüRVWURĪQD
:ąĪQLHF]áRZLHN²]E\WáDWZRRP\OLüVLĊPRĪQD
1LHXV]áDĪZDZHMSRJRQL
8ZLĊ]LRQDZZRUNX]SáyWQD
*G\MąF]HNDĞPLHUüRNUXWQD
5]HNáF]áRZLHN©7ZRMD]JXEDDOERRFDOHQLH
2GPRMHMZROL]DOHĪ\MHG\QLH
&KFĊMHGQDNWRELHGRZLHĞüQLNF]HPQHVWZRU]HQLH
ĩHVSUDZLHGOLZLHLZP\ĞOSUDZDF]\QLĊ
.DU]ąFQDJDUGOHLVWRWĊWDNSRGáą
.RGHNVNDUJáyZQ\FKZ\UDĨQLHRU]HND
ĩHZąĪQLHZG]LĊF]QRĞFLJRGáR
3RGOHJD]HPĞFLHF]áRZLHND
,MDNSRZLDGDyZDNVMRPDW]QDQ\
.WR]á\PSREáDĪDJRG]LHQMHVWQDJDQ\ª
©6WyM²U]HF]HZąĪ²MHVWHĞZEáĊG]LH
-HĞOLE\]DZV]HLZV]ĊG]LH
%H]SU]\ZLOHMyZLĪDGQHMUyĪQLF\
ĝPLHUüSRQRVLOLZV]\VF\QLHZG]LĊF]QLF\
ĝZLDW]PLHQLáE\VLĊZSXVW\QLĊ
7ZDZVáDZLRQDVSUDZLHGOLZRĞü
7RZLG]LPLVLĊVDPROXEVWZRFKFLZRĞü
=DELMPQLHDOHZRVWDWQLHMJRG]LQLH
.UyWNRLV]F]HU]HSRZLDGDPZDV]PRĞFL
ĩHV\PEROHPQLHZG]LĊF]QRĞFL
-HVWF]áRZLHNQLHZąĪª²©3áRFKDWRREURQD²
&]áRZLHNRGU]HF]H²MHVWHPZVZRLPSUDZLH
/HF]ZGRZyGEH]VWURQQRĞFL]H]ZDODPáDVNDZLH
:\WRF]VNDUJĊSU]HGNURZąQLHFKFLHELHSU]HNRQDª
:\VáXFKDZV]\VWURQREXMHMPRĞüSDQLNURZD
5]HF]HWHVáRZD
©.WyĪZQLHZG]LĊF]QRĞFL]UyZQDVLĊ]F]áRZLHNLHP"
-DJRĪ\ZLĊVZRLPPOHNLHP
1DG]JRQHPFLHOąWá]\OHMĊ
$NLHG\VLĊ]HVWDU]HMĊ
6SRNRMQLHXPU]HüPLQLHGD
-HĞOLXW\MĊU]HĨQLNRZLVSU]HGD
-HĪHOLPFKXGDMDGáDGDüQLHUDF]\
/HF]]DU]QLHLVNyUĊ]G]LHUD
-HVWWRVDPROXEQLHZG]LĊF]QLNLVNQHUD
:ąĪOHSV]\ª²©6WDUDG]LZDF]\²
5]HNáF]áRZLHN²QLHFKZyáUR]VąG]L
.WR]QDVPDVáXV]QRĞüNWREáąG]Lª
:yáFDáąVSUDZĊSU]HWUDZLZV]\ĞFLĞOH
7DNU]HNáSRGáXJLPQDP\ĞOH
©-DFLĊĪNLPSáXJLHPWZDUGą]LHPLĊRU]Ċ
-DGRVWRGyáZLR]Ċ]ERĪH
7UDFĊVLá\ZVNZDUQHODWR
DTP by SHADE
8
$]DWR
%LRUĊSODJL]UĊNLSDQD
,JDUVWNĊVáRP\OXEVLDQD
$JG\SU]\MGąODWDVWDUH
&]HNDPLĊ]DV]F]\WĪHZVZRMHMGREURFL
1LHZG]LĊF]QLNURJLPL]áRFL
,ERJRPU]QLHQDRILDUĊª
©0LOF]²SU]HUZLHF]áRZLHN²GRĞüWHJR
-DPZ\EUDáFLĊQDVĊG]LHJR
6NąGĪHVLĊZDV]HüRĞPLHOD
*UDüUROĊRVNDUĪ\FLHOD"
1LHFKZRVWDWQLHMLQVWDQFMLUR]VąG]LQDVGU]HZRª
=W\PE\áRMHV]F]HJRU]HM©6áXFKDM²GU]HZRU]HF]H
=á\LQLHZG]LĊF]Q\F]áRZLHF]H
-DFLGRVWDUF]DPFLHQLDFKURQLĊSU]HGXOHZą
1DZLRVQĊGDMĊNZLDW\RZRFHZMHVLHQL
-DNĪHWZHSOHPLĊGDU\PRMHFHQL"
*G\]LP\QDGHMG]LHSRUD
5]XFDV]GREURG]LHMVWZSDPLĊüLQDG]LHMĊ
'U]HZRWZHF]áRQNLVNRVWQLDáHRJU]HMH
1LHFKDMZLĊFGU]HZRJLQLHRGWRSRUD
:ąĪ]DWHPZ\JUDáVSUDZĊª/HF]F]áRZLHNQLHVáXFKD
©-DMąZ\JUDáHP²U]HF]H²ERVLáD]Z\FLĊĪDª
,PDFKQąáZRUNLHPRGXFKD
3DOQąáZNDPLHĔ]DELáZĊĪD
7DNF]\QLąZLHOF\SDQRZLH
&RĞLPVLĊURLSRJáRZLH
ĩHSU]H]MDNLĞSU]\ZLOHMNDWJRWDPZLHMDNL
'ODQLFK%yJZV]\VWNRVWZRU]\áF]ZRURQRJLSWDNL
:ĊĪHLOXG]LE\GOĊWD
.WR]DSU]HF]\WHQJáXSLHF*áXSLHF²SUDZGDĞZLĊWD
/HF]FyĪURELü"3RSURVWXPyZLąFPLĊG]\QDPL
0\ĞOFRFKFHV]DOHMĊ]\NWU]\PDM]D]ĊEDPL
DTP by SHADE
9
&]áRZLHNĪZLHUFLDGáDLSRWRN
'R.VLĊFLDGHOD5RFKHIRXFDXOG
&]áHNV]SHWQ\OHF]MDNQDUF\]ZVRELH]DNRFKDQ\
:LQLá]ZLHUFLDGáDĪHZVND]XMąNU]\ZR
,Ī\MąFZFLąJá\PREáĊG]LH
7ZLHUG]LáĪHQDZHWXOXELHQLHF'LDQ\
0LDáSRVWDüPQLHMXURG]LZą
%\JRZ\OHF]\üORVXVáXĪQ\ZV]ĊG]LH
6WDZLDáSU]HGMHJRRF]\SUyĪQRĞFLą]DPJORQH
1LHP\FKGRUDGFyZNRELHFHJRZG]LĊNX
:NWyUąNROZLHNVSRMU]DáVWURQĊ
:NDĪG\PPLHMVFXZNDĪG\PUĊNX
1DĞFLDQDFKVWRáDFKVWROLNDFK
:V]F]RWNDFKZDFKODU]DFKJU]HE\NDFK
1DZHWQDGQLHWDEDNLHUHN²
3HáQROXVWHULOXVWHUHN
:LĊFVURG]HGRWNQLĊW\ZS\V]H
,QLHPLáHJRSUDJQąFXMĞüZLGRNX
8NU\áVLĊZOHĞQH]DFLV]H
/HF]UD]VWDQąZV]\QDGEU]HJLHPSRWRNX
=QyZWZDU]VZą]RF]\áZSU]H]URF]\VWHMIDOL
-HV]F]HEDUG]LHMQLĪZOXVWUDFKV]SHWQąLREU]\Gáą
'ąVDVLĊ]DWHPLĪDOL
ĩHJRF]F]H]ZRG]LPDPLGáR
8FLHNDOHF]SRZUDFDERSRWRNXURF]\
:LĊ]LPXVHUFHLRF]\
&RWR]QDF]\"²VS\WDFLH
:GZyFKVáRZDFKZ\PLHQLĊ
=ZLHUFLDGáDPLVąOXG]LHQLHFKFHP\GDüZLDU\
:LG]ąFZQLFKZáDVQHSU]\ZDU\
'RSyNLQLHSU]HNRQDQDVSRWRNVXPLHQLH
DTP by SHADE
10
'ąELWU]FLQD
©ĩDOPLFLHELHQLHERJR²PyZLáGąEGRWU]FLQ\
:V]DNĪHüWRODGDFLĊĪDUGUREQLXWNLHMSWDV]\Q\
/DGDZLHWU]\NFRPXĞQLHVWDZXJáDGNLHZRG\
ħGĨEáDWZRMHFK\OLNX]LHPL
0QLHZLą]LEXN]D]GURV]F]ąVLá\LXURG\
%RSUDZLHFKPXUGRVLĊJDPNRQDU\VZRMHPL
,VWDZLąFZLFKURPQLHXJLĊWHF]RáR
-DNRRSRNDVWRMĊQLHZ]UXV]RQ\
:LĊFWHĪEH]SLHF]QHZĞUyGPRMHJRFLHQLD
.U]HZ\LNZLDW\URVQąQDRNRáR
1LHVNąSLáE\PLWRELHRMFRZVNLHMRFKURQ\
/HF]VDGRZLV]VLĊ]Z\NOHZSREOLĪXVWUXPLHQLD
1DVWDZDFKJG]LHVZąZáDG]ĊZLFKHUUR]SRĞFLHUD
$PRMHQLHVLĊJQąGáRQLHª
©7ZDOLWRĞü²U]HF]HWU]FLQD²MDNZLG]ĊMHVWV]F]HUD
%ąGĨMHGQDNEH]REDZ\*G\ZLFKHU]DZLHMH
5yZQLHMDNW\DPRĪHOHSLHMVLĊREURQLĊ
%XU]DPQLH]HJQLHDOHQLHSRáDPLH
:LHPĪH]á\FKORVyZNROHMH
=ZDOF]DáRGRWąGWZHSRWĊĪQHUDPLĊ
$OHF]HNDMP\NRĔFDª
:WHPZLFKHUVLĊ]U\ZD
=HVWUHISyáQRFQ\FKEXU]DQDGFLąJDVWUDV]OLZD
'ąEVWRLQLH]DFKZLDQ\WU]FLQDVLĊNRá\V]H
8V]áD]JXE\DROEU]\PFRPQLHPDáZVZHMS\V]H
ĩHVWRSąVLĊJDSLHNLHáDJáRZąQLHELRVyZ
3DGáZNUyWFHRG]GZRMRQ\FKXUDJDQXFLRVyZ
DTP by SHADE
11
'HOILQLPDáSD
%\áWRMDNPyZLąRGZLHNyZ
=Z\F]DMX*UHNyZ
ĩHGODUR]U\ZNLZPRUVNLHMSRGUyĪ\
%UDOL]VREąQDRNUĊWD
0DáS\LUyĪQH]ZLHU]ĊWD
5D]RNUĊWWDNLZĞUyGEXU]\
:SREOLĪX$WHQXGHU]\áRVNDá\
=DWRQąáOHF]GHOILQ\SOąVDMąFHZIDOL
5R]ELWNRPUDWXQHNGDá\
1LFG]LZQHJRZV]DN3OLQLXV]WH]ZLHU]ĊWDFKZDOL
,SRZLDGDQDMZ\UDĨQLHM
ĩH]OXGĨPLĪ\MąZQDMV]F]HUV]HMSU]\MDĨQL²
$JG\3OLQLXV]WDNSRZLDGD
1DVáRZRZLHU]\üZ\SDGD
2WyĪZSRSáRFKXMHGHQGHOILQPáRG\
:LĊFQLHUR]ZDĪQ\GRE\áPDáSĊ]ZRG\
=áXG]RQSR]RUHP]DF]áHNDMąELHU]H
1DVZyMJU]ELHWGXPQLHVDGRZL
,GĨZLJDMąFJáXSLH]ZLHU]Ċ
=DF]ąáSá\QąüNXEU]HJRZL
:WHPS\WD©3RZLHG]ROXEDLVWRWR
&]\]$WHQMHVWHЪ²
©=QDMąPQLHWDPZV]ĊG]LH
2GU]HF]HPDáSD²LPRJĊ]RFKRWą
'RSRPyFFLZNDĪG\PZ]JOĊG]LH
0RĪHFKFHV]Z\JUDüSURFHVZWU\EXQDOH"
0DPWDPNUHZQ\FKQDXU]ĊG]LH
:LHG]ĪHPRMHMURG]LQLHSU]\SDGá\ZXG]LDOH
:V]\VWNLH]DV]F]\W\FDáDPLHMVNDUDGD
=P\FKEUDFLZXMyZLVWU\MyZVLĊVNáDGD
1DZHWLMDGRU]ąGyZPLĊV]DPVLĊSRWURV]Hª
©']LĊNLFL²U]HF]HGHOILQ²OHF]SRZLHG]PLSURV]Ċ
$3LUHXV"1LH]QDPJROHF]Vá\V]DáHPZLHOHª
©&RSRF]FLZ\3LUHXV"0\ĞP\SU]\MDFLHOH²
3U]HUZLHPDáSD²G]LĞQDZHW]RELDGHPPQLHF]HNDª
3RP\OLáVLĊ]ZLHU]JáXSLZNáDPOLZ\P]DSĊG]LH
,Z]LąáQD]ZĊSU]\VWDQL]DLPLĊF]áRZLHND
7DNLFKOXG]LSHáQRZV]ĊG]LH
.WyĪ]QDVRZ\FKNáDPFyZQLH]QD
&RGODRPDPLHQLDJPLQX
3RF]WąMHĪGĪąGR/RQG\QX
$RNUĊWHPDĪGR'UH]QD"
&KLQ\3HUX(JLSW&KLOL²
:V]\VWNR]QDMąZV]ĊG]LHE\OL
$QLHZLHG]ąDQLVáRZD
*G]LH.UDNyZOXE&]ĊVWRFKRZD
'HOILQVSRMU]Dá]G]LZLRQ\L]DĞPLDáVLĊV]F]HU]H
/HF]ZLG]ąFĪHXZLHG]LRQF]áRZLHF]ąSRVWDZą
:\FLąJQąá]PRU]DW\ONREH]UR]XPQH]ZLHU]Ċ
'DáQXUNDVWUąFLáPDáSĊLSRSá\QąáĪZDZR
1DSUDZLüVZąSRP\áNĊLUDWRZDüOXG]L
.OQąFVLĊĪHMXĪJRQLJG\F]F]\SR]yUQLH]áXG]L
DTP by SHADE
12
'ZDPXá\
'URJąZĞUyGODVXRFLĊĪDá\PNURNLHP
6]á\REMXF]RQHGZDPXá\
-HGHQQLyVáZRU\]REURNLHP
'UXJL]SLHQLĊG]PLV]NDWXá\
'XPQ\ĪH]áRWRGĨZLJDQDVZ\PJU]ELHFLH
&KRFLDĪVLĊVURG]HXPĊF]\á
1LHSU]\VWDE\]DQLFQDĞZLHFLH
%\JRNROHJDZ\UĊF]\á
:WHP]JáĊELODVX]EyMFyZJURPDGD
1DPXáDZSDGD
,GRSLHQLĊG]\0XáZLHU]JDLEU\ND
/HF]ZNUyWFHPLPRZDOHF]QHMREURQ\
8SDGáĞPLHUWHOQ\PFLRVHPXJRG]RQ\
Ä'ODF]HJRĪ²MĊNQąá²ORVWHQPQLHVSRW\ND"
7DNąĪP\FK]DVáXJQDJURGĊRGELHUDP"
7HQ]ZRUHPRZVDVZRERGQLHXP\ND
$MDXPLHUDP´
Ä%UDFLV]NX²U]HNáNROHJD²QLHUD]WDNVLĊ]GDU]D
7\PFRZ\VRNLHSLDVWXMąJRGQRĞFL
*G\E\ĞE\áVáXĪ\áMDNMDXPá\QDU]D
,W\GRW\FKF]DVPLDáE\ĞFDáHNRĞFL´
DTP by SHADE
13
'UZDOLĞPLHUü
2EDUF]RQ\VWDURĞFLLFKUXVWXEU]HPLHQLHP
'UZDOXERJLVWĊNDMąFZOyNáVLĊGRVZHMFKDW\
8VWDáZUHV]FLHRGWUXGXL]JRU]NLPZHVWFKQLHQLHP
&LĊĪDU]UDPLRQ]U]XFLZV]\QDU]HNDü]DF]\QD
Ä.LHG\Ī]DVZąQLHGROĊGRF]HNDP]DSáDW\"
.LHG\ĪELHG\RVWDWQLDQDGHMG]LHJRG]LQD"
-DNGáXJRĪ\MĊQDĞZLHFLH
-HV]F]HPQLH]D]QDáQLFRNURP]JU\]RW\
=DPDáRFKOHED]DZLHOHURERW\
7RĪRQDFKRUDWRZLHU]\FLHOJQLHFLH
7RJUDGWRSRĪDUOXERERMHUD]HP
*QĊELąSRGDWNLF]\QV]HNZDWHUXQHN´
=DSáDNDáL]QĊNDQ\VZ\FKQLHV]F]ĊĞüREUD]HP
ĝPLHUFLZ]\ZDQDUDWXQHN
ĝPLHUüSRVáXV]QDQDGFKRG]LÄ&]HJRFKFHV]F]áRZLHF]H"´
Ä2W]PĊF]\áHPVLĊWURV]NĊGUZDO]PLHV]DQ\U]HF]H
,FKUXVWXGĨZLJQąüQLHPRJĊ
3RPyĪMHĪHOLáDVNDERPLSLOQRZGURJĊ´
DTP by SHADE
14
'\OLĪDQVLPXFKD
8SDáSRVWURPHMGURG]H²SU]H]Z\ERMHG]LXU\
3LDVNL]HSVXWHPRVWNLLEáRWQLVWHURZ\²
6]HĞüNRQL]WUXGHPFLąJQĊáRGRJyU\
&LĊĪNLG\OLĪDQVSRF]WRZ\
.VLĊĪDVWDUF\NRELHW\²ZV]\VF\V]OLSLHFKRWą
$ĪRWR
=MDZLDVLĊPXFKD©+RODFRWR]QDF]\"
7\PE\GOĊWRPMDNZLG]ĊSUDFRZDüVLĊQLHFKFH
=DUD]WXEĊG]LHLQDF]HMª
,GRNRQL7RNROQLHZS\VNWRZXFKRáHFKFH
7RXVLDGDQDG\V]HOWRQDQRVIXUPDQD
6NRURZy]UXV]\á]PLHMVFDPXFKD]DG\V]DQD
6RELHZ\áąF]Qą]DVáXJĊSU]\]QDMH²
%U]ĊF]\NU]ąWDVLĊĪZDZRLOHFLQDSU]HG]LH
1LE\ZyG]FRZĞUyGELWZ\UR]ND]\Z\GDMH
,GR]Z\FLĊVWZDVZHV]HUHJLZLHG]LH
:LHOFHVLĊMHGQDNF]XáDREUDĪRQą
ĩHQDMHMEDUNLFDá\WUXG]áRĪRQR
ĩHQLNW]SRGUyĪQHMF]HUHG\
'RSRPRF\VLĊQLHELHU]H
%\NRQLHZ\GRE\ü]ELHG\
.VLąG]F]\WDáEUHZLDU]²WRF]DVQDSDFLHU]H"
3DQQ\ĞSLHZDá\²MHMPRĞüSDQLPXFKD
/HFLĞSLHZDF]NRPWUąELüNRáRXFKD
3áDWDSU]HUyĪQHSVRW\LVZDZROH
:NRĔFXG\OLĪDQVSRGáXJLPPR]ROH
:MHFKDáQDJáDGNąGURJĊ©'RND]DáDPVZHJR²
5]HF]HPXFKD²KHMV]NDS\IXUPDQLHNROHJR
1DPĊF]\áDPVLĊ]DZDV]DSáDüFLHPLSU]HFLHª
7DNZV]ĊGRE\OVF\GRĞüLFKQDW\PĞZLHFLH
6ZyMQRVZĞFLELDMąFKRFLDĪQLHSURV]HQL
'RFXG]\FKVSUDZLNLHV]HQL
1DSU]\NU]DMąVLĊMDNRPXFK\QDWUĊWQLFH
3yNLLFK]DG]LHVLąWąQLHZ\JQDV]JUDQLFĊ
DTP by SHADE
15
']EDQ]POHNLHP
/HGZLHRGZVFKRGX]DĞZLWDáSRUDQHN
3DQL3LRWURZDRV]F]ĊGQDQLHZLDVWD
1LRVąFQDJáRZLHSHáHQPOHNDG]EDQHN
1DWDUJUXV]\áDGRPLDVWD
3RGUyĪQXGQDLGDOHND
:LĊFGODUR]U\ZNLVNU]ĊWQDJRVSRG\QL
-ĊáDUR]P\ĞODüLOHWHĪXF]\QL
7DNLRJURPQ\G]EDQPOHND
,ĪZDZHVWDZLDMąFNURNL
/LF]\]DZF]DVX]áRWyZNLLJURV]H
'ZLHNRS\MDMNXSXMHQDVDG]DWU]\NZRNL
:LG]LMXĪ]MDMNXUF]ĊWDD]NXUF]ąWNRNRV]H
:PDU]HQLXZV]\VWNR]DZV]HZLMHVLĊMDN]SáDWND
:LĊFPDU]\©/LVVLĊZNUDGQLHED7RJRSU]HSáRV]Ċ
$]UHV]WąFRWDP&KRüSRUZLHNXUF]DND
=DZV]HüPLVSRUD]RVWDQLHJURPDGND
6SU]HGDPLNXSLĊSURVLDND
.XSLáDP6DG]DPZNDUPQLNLWXF]ĊSRWURFKX
.LOND]LHPQLDNyZJDUVWNDRWUąEJURFKX
-HVWZLHSU]$MXĪFLW\PF]DVHP
:LHONDQRFEĊG]LH]DSDVHP
6SU]HGDPQDV]\QNLLZF]DVXQLHZLHOH
.LHG\QDGHMG]LHSU]HGQyZHN
=DPDUQ\SLHQLąG]NXSLĊQDSU]\FKyZHN
'RMQąNUyZHF]NĊLFLHOĊ
'RSLHURĪUDGRĞüEĊG]LHJG\]REDF]Ċ
-DNPyMFLRáDF]HNQDSDVWZLVNXVNDF]Hª
7RPyZLąFSRGVNDNXMHUDGRĞFLąSU]HMĊWD
%U]GĊNG]EDQSU\VQąáR]LHPLĊ.URZDZLHSU]NXUF]ĊWD
5D]HP]POHNLHPSU]HSDGá\D3LRWURZDZWUZRG]H
=HEUDZV]\VZRLFKPDU]HĔ]JUXFKRWDQHV]F]ąWNL
:UDFDSU]HSUDV]DüPĊĪDERZLHP3LRWUQLHERG]H
=DV]NRGĊQLHUD]GDMHGRELWQHSDPLąWNL
.WyĪ]QDVQLHPDU]\QDMDZLH
1LHVWDZLD]DPNyZQDORG]LH"
.LHG\QDVNU]\GáDFKURMHĔGXFKZVZRERG]LH
'RQLHELRVZ]ELMDVLĊSUDZLH
:WHG\]DUyZQRPĊGU]HFF]\V]DORQ\
3RGELMDĞZLDW\LREDODWURQ\
,MDJG\ORWQHMP\ĞOLSXV]F]ĊZRG]H
0QLHPDPVLĊERKDWHUHP3RGGDQ\FKPLOLRQ\
6\SLą]áRWRLUyĪHQD]Z\FLĊ]F\GURG]H
-HVWHPNUyOHPQDMZLĊNV]\PSRWHQWDWHPZĞZLHFLH
3RWHPEXG]ĊVLĊQDJOHL]QRZX]QDFKRG]Ċ
3LyURZGáRQLPLDVWEHUáDLSXVWNLZNDOHFLH
DTP by SHADE
16
-HOHĔFKRU\
5D]MHOHĔ]DVáDEáZLHFSU]\MDFLyáU]HV]D
%LHĪ\RGZLHG]LüFKRUHJR
.DĪG\FKFHOHF]\üNDĪG\JRSRFLHV]D
$GRNWRU'DQLHO]àRVLHPVZ\PNROHJą
3U]H]SU]\MDĨĔZLĊFEH]SáDWQLH]MHOHQLHMDSWHNL
3U]HSLVDOLUyĪQHOHNL
'LHWĊ]LPQHRNáDG\
,WDPGDOHMLWDPGDOHM
-HOHĔ]Há]DPLVLĊĪDOL
©'DMFLHPLXPU]HüG]LĊNXMĊ]DUDG\
3R]ZyOFLHW\ONRQLHFKZFLV]\
:\]LRQĊGXFKDª
$OHFLĪEDWRZDU]\V]\
3URĞE\QLHVáXFKD
3áDF]ąQDGFKRU\PDZSRĞUyGODPHQWX
3HáQLąFSRFLHFK\VPXWQHRERZLą]NL
6NXEDOLWUDZĊOLVWNLLJDáą]NL
$Ī]MHGOLZV]\VWNRGRV]F]ĊWX
:\]GURZLDáMHOHĔDOHGUXJLHMGRE\
=PDUáELHGDN]LQQHMFKRURE\
3RĞFLáERZLHPRGĞZLWXGRVáRĔFD]DFKRGX
,G]LĊNLSU]\MDFLRáRPPXVLDáVNRQDü]JáRGX
2F]DV\2]Z\F]DMH%H]SHáQHMNDOHW\
1LHVSRVyEĪ\üQDĞZLHFLH.ĊG\VWąSLV]QRJą
:V]\VWNRSRWU]HEDRSáDFDü]E\WGURJR
1DZHWSU]\MDFLyáQLHVWHW\
DTP by SHADE
17
-HOHĔSU]HJOąGDMąF\VLĊ
5D]XSHZQHJRZSU]HĨURF]\VWHMZRG]LH
3U]\SDWUXMąFVLĊMHOHĔVZHMXURG]LH
6DPVLĊG]LZLáFXGQRĞFLURVRFKDW\FKURJyZ
/HF]ZLG]ąFVZRMHQRJLFLHQNLHMDNEDG\OH
*RU]NRQDU]HNDáQDERJyZ
Ä*G]LHSURSRUF\MDJáRZDW\ODQRJLW\OH"
0HURJLPLĊUyZQDMą]Z\VRNLPLNU]DNL
/HF]PLĊWDVXFKRĞüQyJV]SHFL´
$Z\ZLHUDMąFĪDOWDNL
2EHMU]\VLĊDĪWXGRĔREFHVRJDUOHFL
1LHEDUG]RGDOHMSVLDUQLDV]F]HNDUR]SXV]F]RQD
6WUDFKJRZJáĊERNLODVQLHVLH
/HF]UąF]RĞüMHJRQLHFRMHVWVSyĨQLRQD
%RPXVLĊZJĊVW\PURJL]DZDG]DMąOHVLH
8FLHNáFLSU]HFLĊDOHPXRJDU\
3RG]LXUDZLá\PRFQRV]DUDZDU\
.WRNRFKDZU]HF]DFKSLĊNQRĞüL]\VNyZVLĊZVW\G]L
&]ĊVWRNURüVLĊWDNLPLSLĊNQRĞFLDPL]JXEL
-DNWHQMHOHĔFRVZ\PLQRJDPLVLĊEU]\G]L
$V]NRGQąR]GREĊOXEL
DTP by SHADE
18
-HOHĔZZLQQLF\
-HOHĔĞFLJDQ\PNQąFUąF]\PLVNRNL
=RF]\áV]F]HSZLQQ\JĊVW\LZ\VRNL
'RSDGáJRVNU\áVLĊZĞUyGEXMQHM]LHOHQL
,SHZQHMXV]HGá]DJáDG\
3V\]JXELá\]ZLHU]DĞODG\
6WDQĊOLáRZF\VWURSLHQL
&LV]DGRNRáDPLOF]\EOLVNDNQLHMD
:LĊFJáRGQ\MHOHĔQLHEDF]QLH
6ZRMHJR]EDZFĊVZHJRGREURG]LHMD
6NXEDüLRJU\]Dü]DF]QLH
7HQF]\QQLHZG]LĊF]Q\QLHXV]HGáEH]NDU\
6á\V]ąFV]PHUOLĞFL]DĪDUWHRJDU\
:SDGá\ZMHOHQLDXNU\FLH
,Z]QLHZDĪRQHMSU]H]VLHELHZLQQLF\
3RVWUDGDáĪ\FLH
2WRZDV]ORVQLHZG]LĊF]QLF\
DTP by SHADE
19
-RZLV]OXG]LHL]ZLHU]ĊWD
1LHJG\Ğ-RZLV]REZLHĞFLáWDNLUR]ND]ĞZLDWX
©1LHFKXSRGQyĪDPHJRPDMHVWDWX
6WDQLHZV]HODNLHVWZRU]HQLH
.WRE\]MDNRZHMSREXGNL
8SRĞOHG]RQ\PF]XáVLĊQDSRVWDFL
1LHFKDMĞPLDáREH]RJUyGNL
:\MDZLVZHĪąGDQLHDEáąGZQHWRGPLHQLĊ
3U]\VWąSPDáSRPyZSLHUZV]D]H]ZLHU]ĊFHMEUDFL
.RPX]D]GURĞFLV]XURG\"ª
©-D²U]HF]HPDáSD²DOERĪPDPSRZRG\
1DU]HNDüQDVZRMHORV\"
1LHFKUDF]HMVáRĔGáXJRQRV\
$OERRVLRáGáXJRXFK\
5R]ZRG]ąVNDUJLERZLHPPRMąSRVWDü
1LHMHGHQF]áRZLHNSHZQLHFKFLDáE\GRVWDüª
:WHPRVLRáFLĊĪNLHVáRQLDSU]HGUZLZDMąFUXFK\
©&yĪWR]DáDS\²U]HF]H²FR]DXV]\
$FLHOVNRMDNLHQD]ZDáE\PVLĊRVáHP
*G\E\P]DSUDJQąáWDNLPE\üSRWZRUHPª
-XĪP\ĞODá-RZLV]ĪHVáRĔVLĊREUXV]\
%\QDMPQLHM©-DPMHVWSLĊNQ\FKNV]WDáWyZZ]RUHP²
5]HF]H²ERFKRüWRQLE\]DQDGWRZ\URVáHP
-HGQDNSU]HFLHZLHORU\EZLĊNV]\MHVWRGHPQLHª
3U]\V]áDNROHMQDOXG]L
*G\MĊOLZ]DMHPQLH
%OLĨQLFKRGNU\ZDüEU]\GRW\
$ZáDVQHZ\FKZDODüFQRW\
'RSLHURĪĞPLDáVLĊ-RZLV]
©3U]HVWDĔFLH²]DZRáD²
%RQLNWZDVMXĪRG]ZLHU]ąWUR]UyĪQLüQLH]GRáD
6NRURNDĪG\MDNZLG]ĊXPLHE\üZSRWU]HELH
2VWURZLG]HPGODGUXJLFKDNUHWHPGODVLHELHª
DTP by SHADE
20
.RJXWLOLV
.RJXWE\ZDOHFLZ\MDGDF]VWDU\
6LHG]LDáQDGU]HZLH
&K\WU\OLVQDGFKRG]L
©%UDFLV]NX²U]HF]H²VNRĔF]P\QDV]HVZDU\
1LHFKVLĊUD]SU]HFLHNRJXW]OLVHP]JRG]Lª
©&KFHV]]JRG\"V]F]HU]H"ª²
©$FKV]F]HU]H:LHF]QHĞOXEXMĊSU]\PLHU]H
=WREąL]FDá\PQDURGHPNRJXFLP
.UZLRĪHUF]\FKWFKyU]yZ]XFKZDOVWZRXNUyFLP
-DRGZDVNDQLHLVĊS\RGVWUDV]Ċ
1LHFQHMDVWU]ĊELHZĞFLVáHZH]PĊNOXE\
$OHW\PF]DVHPRNRJXFLHOXE\
=QLMGĨ]GU]HZDQLHFKDMSRMHGQDQLHQDV]H
8ĞFLVNEUDWHUVNLXZLHĔF]\
$]DWZąFDáRĞüOLVKRQRUHPUĊF]\ª
©$FKOLVLH²RGSDUáNRJXW²MDNDĪGODPQLHUDGRĞü
ĩHPRJĊFLHELHQD]ZDüEUDWHPLNROHJą
7ZHPXĪąGDQLXZQHWXF]\QLĊ]DGRĞü
%RRWRZLG]ĊFKDUW\WXWDMELHJą
=DáRĪĊVLĊĪHWDNVSLHV]ą
$E\QDPKDVáRSRNRMX]ZLDVWRZDü
=HMGĊZLĊFLEĊG]LHP\PRJOLFDáąU]HV]ą
6HUGHF]QLHVLĊZ\FDáRZDüª
©%\ZDM]GUyZ²OLVPXQDWR²PDPGDOHNąGURJĊ
,GáXĪHMF]HNDüQLHPRJĊ
:LĊFNLHG\LQG]LHMPyMEUDFLV]NXPLá\
'RNRĔF]ĊWHMZDĪQHMVSUDZ\ª
5]HNáV]\Z]LąáQRJL]DSDVF]P\FKQąáFRPLDáVLá\
,]QLNáZWXPDQLHNXU]DZ\$NRJXWĞPLDáVLĊ]OLVD
1LHODGDWRV]WXND
*G\NWRRV]XVWDRV]XND
DTP by SHADE
21
.RJXWLSHUáD
.RJXW]QDOD]áQDĞPLHWQLNX
3HUáĊRFXGQ\PSRá\VNX
=DSLDá]GRE\F]ZG]LyE]DELHUD
,QLHVLHGRMXELOHUD
©3DWU]Eá\V]F]\MDNUDQQDURVD
/HF]QDGWĊSHUáĊZVSDQLDáą
-HGQRGUREQH]LDUQNRSURVD
%DUG]LHME\PLVLĊSU]\GDáRª
&]áRZLHNMDNLFKZLHOH]QDFLH
:]LąáZVSDGNXSROLWHUDFLH
5ĊNRSLVP'áXJRUR]ZDĪD
:NRĔFXLG]LHGRNVLĊJDU]D
©3DWU]ZV]DNG]LHáR]QDNRPLWH
/HF]QDGPąGUHWHV]SDUJDá\
'ZDOXEWU]\WDODUNLELWH
%DUG]LHME\PLVLĊSU]\GDá\ª
DTP by SHADE
22
.RQLNSROQ\LPUyZND
1LHSRPQ\MXWUDSáRFK\LVZDZROQ\
3U]H]FDáHODWRĞSLHZDáNRQLNSROQ\
/HF]SU]\V]áD]LPDĞQLHJL]DZLHUXFK\²
*RU]NR]DSáDNDáELHGDF]HN
Ä*G\E\ĪFKRüMDNLUREDF]HN
*G\E\FKRüVNU]\GHáNRPXFK\
:SDGáRPLZáDSNLPLDáE\PEDOQLHODGD´
7RP\ĞOąFJáRGQ\]ELHUDVLáRVWDWNL
,G]LHGRPUyZNLVąVLDGNL
,WDNSRZLDGD
Ä3RĪ\F]PLSURV]ĊNLOND]LDUHQĪ\WD
'D%yJGRF]HNDüSU]\V]áHJR]ELRUX
2GGDP]SURFHQWHP²VáRZRKRQRUX´
/HF]PUyZNDVNąSDLQLHXĪ\WD
-HVWWRQDMPQLHMV]DMHMZDGD
3\WDVąVLDGD
Ä&yĪHĞSRUDELDáSU]H]ODWR
*G\ĪHEU]HV]Z]LPRZHMSRU]H"´
ÄĝSLHZDáHPVRELH´²Ä:LĊF]DWR
7DĔFXMĪHWHUD]QLHERĪĊ´
DTP by SHADE
23
.RU]\ĞFL]QDXNL
'RPĊGUFDXERJLHJRU]HNáSURVWDNERJDW\
©6]NRGDWZHMSUDF\PyMPąGU\VąVLHG]LH²
,Ī\MHV]LXPU]HV]ZELHG]LH
%R]QDXNQLHPDLQWUDW\
8F]RQ\P]DZV]HVLĊ]GDMH
ĩHVáDZDZGDOHNLHNUDMH
5R]QLHVLHEODVNLFKQD]ZLVND
$PRLP]GDQLHPSU]H]ZDV]HPR]Rá\
ĝZLDWLV]HOąJDQLH]\VND
*G\ELHVLDGXMĊ]P\PLSU]\MDFLRá\
$W\QDGNVLąĪNąELHG]LV]VLĊQDVWU\FKX
7HQSUDZLWRWDPWHQRZR
0yZLPRZV]\VWNLPDOHGDMĊVáRZR
2XF]RQ\FKDQLVá\FKX
3RGSRUąNUDMXVąRE\ZDWHOH
/HF]W\ONRWDF\FRZ\GDMąZLHOH
1DV]]E\WHNFKRüQDĔVDUNDFLH
=EDZLHQQLHZV]ĊG]LHSU]HQLND
0\Z]ERJDFDP\NXSFDU]HPLHĞOQLND
$QDZHWZDV]HMRĞZLDFLH
&KRüQLHZLHP]DFRLSRFR
1LHUD]SU]\FKRG]LP]SRPRFą
,RZHEUHGQLHFRSLV]HKRáRWD
3áDFLP\QDZDJĊ]áRWD
1LNWLFKQLHF]\WDF]DVXQDWRV]NRGD
$OHWHUD]WDNDPRGD
$E\ZSDáDFXPLHüL]EĊRVREQą
$ZL]ELHPĊGUFDLNVLąJMDNQDMZLĊFHM
1DWĊ]DEDZNĊZV]DNLMDSRGREQR
&RURNZ\GDMĊSRSDUĊW\VLĊF\
:V]\VWNRQDĞZLHFLHPyMPRĞFLXF]RQ\
=DZLVáRW\ONRRG]áRWDSRWĊJL
+DQGHOU]HPLRVáDZVLHPLDVWDLWURQ\
1DZHWZ\LZDV]HNVLĊJLª
0ĊGU]HFPyJáE\áRGHSU]HüWĊPRZĊ]XFKZDáą
/HF]SU]HNRQ\ZDüJáXSFDQDFRWRVLĊ]GDáR
:LĊFW\ONRPUXNQąáSU]H]]ĊE\
©6]NRGDJĊE\ª
:NUyWFHZ\EXFKáDZRMQDZWHMNUDLQLH
=QLąJáyGSRĪRJD]QLV]F]HQLH
LERJDF]ZMHGQHMJRG]LQLH
3RVWUDGDáFDáHVZHPLHQLH
:LĊFRFKOHELHĪHEUDF]\PJG\]JáRGXSU]\PLHUDá
0ĊGU]HFRZRFHPVZHMSUDF\JRZVSLHUDá
3yáJáyZNRPFRQDXNĊZOHNNLHMPDMąFHQLH
'ZLHQLHGáXJLHXZDJL]URELüVLĊRĞPLHOĊ
5R]XPXQLH]DVWąSLąáDGRZQHNLHV]HQLH
*RU]HMXPLHü]DPDáRQLĪHOL]DZLHOH
DTP by SHADE
24
.RWLPDáSD
ĩ\áDSRVSRáXXMHGQHJRSDQD+XOWDMyZSDUDGREUDQD
.RWZV]ĊGRE\OVNLLPDáSDQLHFQRWD
7HGZDáRWU\ZFDá\PGRPX
1LHGDá\VSRF]ąüQLNRPX
&RFKZLODWRQRZDSVRWD
1RZDNUDG]LHĪILJLHOQRZ\
.RW]MDGDáVHU\]DPLDVWLĞüQDáRZ\
$PDáSDNUDGáDFRMHMZUĊFHZSDGáR
3HZQHJRUD]XRV]DUHMJRG]LQLH
*U]DáRVLĊ]áRG]LHMVNLHVWDGáR
3U]\NRPLQLHDZNRPLQLH
3LHNáDVLĊGODVáXJLSDQyZ
*DUĞüNDV]WDQyZ
*G\E\ĪMHGRVWDü©6áXFKDMQRNROHJR²
2]ZLHVLĊPDáSD²SU]\V]HGáPLGRJáRZ\
)LJLHOSRGZyMQ\ILJLHODUF\QRZ\
1DV]]\VNDSU]\W\PVWUDWDGODEOLĨQLHJR
&]XMHV]MDNSDFKQąNDV]WDQ\"
3RNDĪFRXPLHV]NRWNXPyMNRFKDQ\
'REąGĨMH]RJQLDVZRLPLáDSNDPL
$FKJG\E\PPLDáD]QDWXU\
7DNLHMDNWZRMHSD]XU\
ħOHE\áRE\]NDV]WDQDPLª
.RWHNVNRU\GRSRVáXJL
:\VXQąááDSNĊVSDU]\áVLĊUD]GUXJL
'PXFKQąáZSD]XUNL²L]QyZGRNRPLQD
=UĊF]QLHNDV]WDQ\Z\ELHUDü]DF]\QD
$FRZ\FLąJQLHWRPDáSDZQHW]MDGD
:WHPGRNXFKQLG]LHZNDZSDGD
0DáSDZQRJL1DNRFLHVNUXSLáRVLĊ]DWHP
1LFQLH]MDGáVSDU]\ááDSĊLREHUZDáEDWHP
7DNQLHUD]PDáHNVLąĪąWNRVLĊVSDU]\
:DOF]ąFGOD]\VNXPRFDU]\
DTP by SHADE
25
.RWLV]F]XUVWDU\
&]\WDáHPNLHG\ĞEDMNĊDOHJG]LHQLHSRPQĊ
%\áRNRFLVNRRJURPQH
2VWU\PL]EURMQHSD]XU\
&HUEHUSUDZG]LZ\L]GUDMFDEH]F]RáD
&K\WU\GUDSLHĪQ\QDPLOHGRNRáD
=QDá\JRP\V]\LV]F]XU\
1DGZV]HONLHZ\QDOD]NL
1DGSXáDSNLVDPRWU]DVNL
,QDG]DWUXWHáDNRFLH
'RWNOLZV]HP\VLHMKRáRFLH
:\U]ąG]DáSVRW\
7HQNRWQDGNRW\
:LG]ąFĪHSáRFKOLZDU]HV]D
&KRüJáRGQDOHF]]GMĊWDWUZRJą
1LHĞPLH]QRU\VWąSLüQRJą
+XOWDM]SXáDSXVLĊ]ZLHV]D
*áRZąQDGyáDSD]XU\
=DF]HSLá]DMDNLHĞV]QXU\
0\V]\ZĞPLHFK]NRWD
3HZQLHNRJR]DGUDSQąáZNXFKQL]URELáV]NRGĊ
6NUDGáVHUOXESLHF]HĔL]DWRZQDJURGĊ
:LVLQLHFQRWD
©+DàRWU]HSU]\V]áDNUHVNDLQDFLHELH
%ĊG]LHP\WDĔF]\üQDWZRLPSRJU]HELHª
7DNV]\G]ąFĞPLHOV]H]G]LXUVLĊZ\FK\ODMą
%LHJQąZUDFDMą
:UHV]FLHFDáą]JUDMą
6NDF]ąQDĞURGHN:WHPEĊF3ĊNá\V]QXU\
:LVLHOHFRĪ\áL]JyU\
-DNSLRUXQQDP\V]\VSDGD
6]DUSLH]ĊEHPáDSąJRQL
&KZ\WDGXVLL]DMDGD
©7RIUDV]NDU]HF]H]QDPMDV]WXNQLHPDáR
2GPRLFKILJOyZQLFZDVQLHXFKURQL
=JLQLHFLHZV]\VWNLHª-DNU]HNáWDNVLĊVWDáR
:NUyWFH]QyZP\V]NLRGUZLáNRWSU]HELHJá\
8ELHOLáVLĊZPąNĊVFKRZDá
,WDNQD]GRE\F]F]DWRZDá
3áRFKHVWZRU]HQLD]GUDG\QLHVSRVWU]HJá\
6]F]XUW\ONRFRQDZRMQLHJG]LHĞRJRQSRVWUDGDá
6WDU\V]SHUDF]FKOHE]SLHFDQLHMHGQHJRMDGDá
3DWU]\LF]HND
:UHV]FLH]GDOHND
7DNGRNRWDVLĊRG]\ZD
©=QDPFLĊ]LyáNRĪHĞSRNU]\ZD
:LG]ĊMDFRVLĊWXĞZLĊFL
,WZRMDELDáDSRVWDüZFDOHPQLHQLH]QĊFL
%ąGĨVRELHPąNąMDJáyGFLHUSLHüZROĊ
/HF]QLHGDPVLĊZ\ZLHĞüZSROH
$]DWHPGR]REDF]HQLDª
,WRU]HNáV]\F]P\FKQąáJáDGNR
0LDáWHQV]F]XUUR]XPZLHG]LDá]GRĞZLDGF]HQLD
ĩHEH]SLHF]HĔVWZDRVWURĪQRĞüMHVWPDWNą
DTP by SHADE
26
.RWNUyOLNLáDVLFD
5D]NUyOLNĪZDZ\LPáRG\
3RELHJáZZDU]\ZQHRJURG\
6NXEDüNDSXVWĊLEXMDüSRURVLH
$W\PF]DVHPáDVLFDRVSLF]DVW\PQRVLH
3U]HQLRVáDGRMHJRFKDW\
6ZRMHODU\LSHQDW\
,VWXNUyOLF]\FKSRNROHĔPLHV]NDQLH
3UDZHPNDGXNDZ]LĊáDZSRVLDGDQLH
.UyOLNSRZUDFD]SU]HFKDG]NL
=DVWDMHGRP]DMĊW\©&RWRMHVW"²SRZLDGD²
*ZDáWSXEOLF]Q\UR]EyM]GUDGD
=DWHQQDMD]GĞZLĊWRNUDG]NL
:DUWRRMZDUWRMHMPRĞFL
3RáDPDüNRĞFL
-DNĞPLHV]ZEUHZPRF\WUDNWDWyZ
:G]LHUDüVLĊZSURJLPRLFKDQWHQDWyZ"
3UHF]VWąG:UDFDMGRVZHMG]LXU\
%RMDNZSRPRFSU]\]ZĊV]F]XU\
=REDF]\V]ĪHEĊG]LHNUXFKRª
©1DFRQDPZRMQ\-DSU]HNáDGDP]JRGĊ²
5]HF]HáDVLFD²QDNáRĔEDF]QHXFKR
$ZQHWSUDZPRLFKGRZLRGĊ:LHG]ĪHSU]HGODW\GDZQHPL
0yMSUDSUDG]LDGFKFLDáWXQDWHM]LHPL
:\JU]HEDüQRU\GODVZHJRSOHPLHQLD
=DPLDUVNRĔF]\áVLĊQDFKĊFL
/HF]QDVWĊSQHSRNROHQLD
3U]HFKRZDá\JRZSDPLĊFL
,FKRüNLHG\ĞNUyOLNLZVSRPRJá\áDVLFH
*G\V]F]XU\QDV]ąRELHJá\VWROLFĊ
1LFWRQLH]QDF]\²ZRODSU]RGNyZĞZLĊWD
6WZLHUG]RQDSU]H]WHVWDPHQWD
.D]DáDQDPVWRVRZQHMXSDWU\ZDüSRU\
,]DJDUQąüZDV]HQRU\
7ZHZáRĞFLVąSRSURVWXUHZLQG\NRZDQH
'DáHĞMHVRELH]DEUDüZ]LĊáDPL]RVWDQĊª
©2WSOHFLHV]²RGSDUáNUyOLN²SU]HFLHĪZWHMGROLQLH
=SRF]ąWNXE\á\W\ONREDJQDLSXVW\QLH
.UyOLNLWXRVLDGá\EH]ZDONLSRW\F]HN
2GQLHSDPLĊWQ\FKF]DVyZNDĪG\]QDVSRVLDGD
1RUĊG]LHG]LF]Qą]RMFDG]LDGDLSUDG]LDGD
0RMąG]LHUĪ\áNUyONUyOLNZUHV]FLHMDNUyOLF]HN
.WRSLHUZV]\]LHPLĊSRVLDGáGRWHJRQDOHĪ\
$RUDEXVLDFKVWRLZNU\PLQDOQ\PSUDZLHª
©:DV]PRĞüFKFHDGZRNDWyZ":DV]PRĞüPLQLHZLHU]\"²
3U]HUZLHáDVND²LRZV]HPQLHFKZWDNZDĪQHMVSUDZLH
5R]VWU]\JDĞZLDWá\VąG3D]XURZLF]Dª
%\áWRNRWVWDU\SRWXOQ\]REOLF]D
8NáDGQ\ZPRZLHZSRVWĊSNDFKRVWURĪQ\
2SDVá\FLFK\QDERĪQ\
$MXU\VWDMDNLFKPDáR
.UyOLN]áDVLFąZ\UXV]DMą]DWHP
DTP by SHADE
27
,SU]HGVĊG]LHJRVWDMąPDMHVWDWHP
©3U]\VWąSFLHG]LDWNLEOLĪHMPyZFLHĞPLDáR²
5]HNá3D]XURZLF]GREURG]LHM
,RF]ĊWD]PUXĪ\áVNURPQLH²
6áXFKDPRFyĪWRZDPFKRG]L"
/HF]ZLG]LFLHMDPVWDU\PDPVáXFKSU]\WĊSLRQ\
:LĊFSURV]ĊEOLĪHMWXGRPQLHª
1DZH]ZDQLHWDNáDVNDZH
3RGFKRG]ą]ZDĞQLRQHVWURQ\
,]DF]\QDMąUR]SUDZĊ
7HJRNRWF]HNDá&K\WU]HPUXJQąáRNLHP
,QDJOHMHGQ\PSRGVNRNLHP
&DSQąáREXSLHQLDF]\LPUXF]ąFSDFLHU]H
'ODĞZLĊWHM]JRG\]MDGáLFKQDZLHF]HU]Ċ
àDWZRSR]QDNWRWUHĞFLZWHMEDMHF]FHV]XND
ĩHSLHUZV]\PSUDZHPĞZLDWDMHVWSUDZRNDGXND
.WRPRFQLHMV]\WHQOHSV]\
*G\]VąVLDGHPZVSRU]H
6LOQLHMV]HJRRGVLHELHFKFHV]Z]LąüSRĞUHGQLND
3RPQLMĪHáDWZRGRVLĊJQąüZDVPRĪH
/RVáDVLF\LNUyOLND
DTP by SHADE
28
.RĔLRVLRá
:HVSU]\MVąVLDGDZSRWU]HELH²
7DNNDĪHRE\F]DMVWDU\
3U]H]WZHVRENRVWZRJG\SyMG]LHQDPDU\
-HJRNáRSRW\VSDĞüPRJąQDFLHELH
.RĔ]RVáHPUD]HPV]OLGURJą
.RĔNURF]\áOX]HPQDZHWEH]NXOEDNL
$RVLRáFLĊĪNLHGĨZLJDMąF\SDNL
3RZáyF]\áQRJĊ]DQRJą
:\FLąJQąZV]\FKXGąV]\MĊ
©%UDFLH²U]HF]HGRNRQLD²SRPyĪ/HGZLHĪ\MĊ
/HGZLHG\V]ĊOHGZLHFKRG]Ċ
8OĪ\MPLWURFKĊER]GHFKQĊQDGURG]Hª
©$FRPLWDPGRWHJR²RGSDUáNRĔZ\QLRĞOH²
&RFLSDQGDáWRGĨZLJDMLPQLHQLHQXGĨRĞOH
$MHĪHOLFKFHV]]G\FKDüQRWR]G\FKDMEUDWNXª
,FyĪVLĊVWDáR"*G\SDGáRVLRáVWDU\
.RĔPXVLDáGĨZLJDüFLĊĪDU\
,VNyUĊRVáDZGRGDWNX
DTP by SHADE
29
.RĔLZLON
2QHJRF]DVXJG\]HILUFLHSáDZ\
6ĊG]LRá\]PLDWDáLRGPáDG]DáWUDZ\
*G\SRF]\QDáRNDUP\EUDNRZDüZVWRGROH
3RV]á\E\GOĊWDĪ\ZLüVLĊQDSROH
3HZQ\ZLONWDNĪHZWHG\VSDF\MHUHPFKRG]Lá
.WyU\VLĊFDáą]LPĊUR]P\ĞODQLHPEDZLá
:LHONLSRVWZLHUQLHRGSUDZLá
3U]H]FRVLĊZLHOFHZ\JáRG]Lá
3R]HMĞFLXZLĊFVNRUXS\ELHĪąFNRáREáRQLD
8MU]DáQDF]DUQ\NRU]HĔSXV]F]RQHJRNRQLD
&R]DUDGRĞü/HF]FKXG]LDNERMąFVLĊQLHVSURVWDü
©6]F]ĊĞOLZ\²U]HF]HZVRELH²NWRE\FLHELHVFKUXSDá
(MF]HPXĞW\QLHEDUDQE\áE\PFLĊMXĪáXSDá
$WDNPXV]ĊIUDQWRZDüDĪHE\FLĊGRVWDü
)UDQWXMP\Īª%LHU]H]DWHPXáRĪRQąPLQĊ
6WąSD]SDUWHVyZQDNV]WDáWNDUPQHJRSUDáDWD
3RZLDGDVLĊE\üXF]QLHP+LSRNUDWD
=LyáHNV]XNDQLHNáDG]LH]DGURJLSU]\F]\QĊ
.WyU\FK]QDPRFLZáDVQRĞFL
,FKFHRGGDüXVáXJĊMHJRNRĔVNLHMPRĞFL
*G\ĪSDĞüVLĊWDNQLHEĊGąFZLą]DQ\PQDOLQLH
=QDF]\VáDERĞüZPHG\F\QLH
/HNDUVWZRWHG\JUDWLVRĞZLDGF]DPX]GXV]\
3DQ2JLHURZLF]QLHZFLHPLĊJRELWR
©0DP²U]HF]H²XF]FLZV]\XV]\
6SURĞQ\ZU]yGNWyU\PLVLĊ]DNUDGáSRGNRS\WRª
©1LHWURV]F]VLĊPRMHG]LHFLĊ²MHĞSDQPHG\NPyZL
=VNXWHF]Q\FKOHNyZZ]URVáDPRMDVáDZD
.DĪHP\VLĊZQHWXVWąSLüZU]RGRZL
,F\UXOLFWZRERZLHPMHVWPRMD]DEDZDª
7\PF]DVHP]W\áX]DFKRG]L
5]NRPRQRJĊRJOąGDüDGREU]XFKDJRG]L
=ZąFKDáWRNRĞLQLHFKFHWHJRF]HNDüORVX
3RGQRV]ąFQRJĊRFKRWQLH
=FDáHMVLá\MDNJRJU]PRWQLH
=SDV]F]\QDURELáELJRVX
©$X²]DZ\áZLON²DXMDNĪHPJáXSV]\MHVWRGRVáD
&KFLDáHPVLĊEDZLü]LHOQLNLHP
%ĊGąF]QDWXU\U]HĨQLNLHP
1LHFKE\NDĪG\SLOQRZDáVZRMHJRU]HPLRVáDª
DTP by SHADE
30
.R]DNy]NDLZLON
6ąVLDGNDNR]DWDFRWRUR]ZyGND
=URGX2VWURURĪDQNDDWDNU]HĨNDF]RáHP
ĩHXPLHáHE]DáHEUR]PyZLüVLĊ]ZRáHP
,QLHGDODGDZLONXEUDüVLĊGRSRGEUyGND
:F]RUDMZODVLGąF]ELHUDüQDGRPXSRWU]HEĊ
5RNLWĊF]\OLSLąVNyUNĊ
1DJRVSRGDUVWZLH]RVWDZLáDFyUNĊ
.WyUHMMHVWQDLPLĊ%HEH
$ĪHPáRG\PRVRERPSRGQLHE\WQRĞüPDWNL
5R]OLF]QHJURĪąSU]\SDGNL
1DND]XMHG]LHFNXVURJR
²1LHUXV]DüPL]DSUyJQRJą
,QLHSU]\MPRZDüQLNRJR±QLNRJR
-HVWWXZLONZRNROLF\PDPJRZSRGHMU]HQLX
ĩH]DP\ĞODRF]HPEU]\GNLHP
3LOQXMĪHGU]ZLDĪZUyFĊLGDP]QDNNRS\WNLHP
:RáDMąFFLĊSRLPLHQLX
%HEH/HSLHMĪH]JU]HV]\PRVWURĪQRĞFL]E\WNLHP
1LĪJG\E\PLDáRNLHG\E\üSU]\VáRZLHPWU]RG]LH
0ąGUDNR]DSRV]NRG]LH
2ZLONXPyZLRQRZL]ELH
$ZLONWXĪVLHG]LDáQDSU]\]ELH
3RGVáXFKDá0DWND]GRPXDRQZQHWGRFyUNL
6WXNLSXNZHGU]ZLNRPyUNL
:LON]Z\NOHZ\FLHPáDMHDOERJUR]L
/HF]JG\SURVLüPDSRWU]HEĊ
1LHĨOHXGDMHĞSLHZNR]L
:LĊFMDNRPyJáQDMNR]LHMRGH]ZDáVLĊÄ%HEH
2WZyU]³$Ny]NDQDWRÄ3U]HSUDV]DPQLHPRĪQD
0DP\QLHPDV]MHVWHPVDPD³
2Q]QRZXÄ%HEHRWZyU]WRMDPDPD³
1DWR]QyZNy]NDRVWURĪQD
Ä*áRVZSUDZG]LHPDWF]\QDOHF]\ĞW\PDWND
-DNPRJĊZLHG]LHüJG\]DPNQLĊWDNODWND"
3RGHMGĨĪHWXLSU]H]WRSRGSURJLHPNRU\WNR
3RNDĪPLQD]QDNNRS\WNR³
:LONRGV]HGáNOQąF%HEHLPDüMHMEU]\GNR
7DEDMNDMHVWSRFDá\PĞZLHFLH]QDQD]WUHĞFL
/HF]ĪHE\MąGDüSR]QDüSáFLQLHZLHĞFLHM
8GDZDMP\ĪHZ]LĊWD]IUDQFX]NLHMSRZLHĞFL
DTP by SHADE
31
.UyOFKRU\LOLV\
Ä1DXND]MHJROZLHMPRĞFL
'DQ\GRQDV]-DVNLQLHZVND
=EyMVNLHJRJG]LHGODVáDERĞFL
=GURZLDPDMHJRNUyOHZVND
0RĞüSRE\WGRJDELQHWX
0LQLVWUyZP\]LFKNRPSOHWX
=DPLDQRZDQLE\üSU]\QLP
1DVáXĪELHZLDGRPRF]\QLP
3RSLHUZV]H=RE\ZDWHOVWZD
'UDSLHĪQHJRWXG]LHĪVWDQX
%\GOHJRZ\EUDüSRVHOVWZD
=WHPLĪE\ZVNXWHNXFKZDá\
3RZLDWyZRQHXGDá\
6LĊQDMMDĞQLHMV]HPXSDQX
ĩ\F]\üZQDMSRGGDĔV]\VSRVyE
&RMDNQDMGáXĪV]HJRĪ\FLD
3RZWyUHSRVáyZEUDü]RVyE
=DV]F]\WQLHQDP]QDQ\FK]W\FLD
'DQUH]\GHQF\DOHWQLD
-DVNLQLHZVNSLHUZV]HJRNZLHWQLD
3U]\F]HPPLQLVWUDUR]ND]HP
3RVWDQRZLRQR]DUD]HP
3RVáRP]LFKWRZDU]\V]DPL
:WHMSRGUyĪ\QDG]Z\F]DMQHM
.D]DüMHFKDü]SDV]SRUWDPL
=HOZLHMNDQFHODU\LWDMQHM
=DF]HPQLHFKVLĊQLNWQLHZDĪ\
$QLZSROLF\MQHMVWUDĪ\
$QLQDZHW]G\JQLWDU]\
3RVáDXNąVLüOXEGUDSQąü
$WHPPQLHMZSyáGURJLFDSQąü³
1DWHQUR]ND]RGHGZRUX
%DUDĔVWZRWXG]LHĪVWDQRĞOL
3LHUZVLVHMPLNRZDüSRĞOL
3LOQXMąFVLĊRQ\FKWRUX
:V]\VF\LQQL]SyOL]ERUyZ
=JURPDG]LüVLĊPDMąG]LVLD
7\ONRMHGQDJLHáGDOLVLD
:VWU]\PXMHVLĊRGZ\ERUyZ
=NąGĪHLPWDWDNW\NDLFRMHMSRZRGHP"
:\GDáWRMHGHQVWDU\XU]ĊGQLNOLVURGHP
Ä8ZDĪDPU]HNáMXĪGDZQRWURSZV]HONLHJR]ZLHU]D
3U]HGL]D-DVNLQLHZVNLHPXSHZQLDPZDVRWHP
ĩHSHáQR]HZV]ąGĞODGyZNXPRQDUV]H]PLHU]D
$OHĪDGQHJRQLHZLGDü]SRZURWHP³
DTP by SHADE
32
.UyOLSDVWHU]
2QHJRF]DVXSHZLHQSDVWHU]PáRG\
6WU]HJáZLHUQLHNUyOHZVNLHMWU]RG\
2ZFHMDJQLĊWDMDNQDGURĪGĪDFKURVá\
6áRZHPV]áRZV]\VWNRMDN]SáDWND
:LHUQRĞüWRFQRWDQDĞZLHFLHWDNU]DGND
ĩHRSDVWHU]XZLHĞFLVLĊUR]QLRVá\
$ĪGRNUyOHZVNLHJRGZRUX
.UyOQLHFKFąFU]HF]\RFHQLDü]SR]RUX
2GZLHG]LáXVWURQQHQLZ\
*G]LH]HVZąWU]RGąĪ\áSDVWHU]V]F]ĊĞOLZ\
,RFHQLáZF]DVQLHGáXJL
:LHUQHJRVWUyĪD]DVáXJL
5]HNá]DWHP©7ZRMDFQRWDVáXV]Q\SRG]LZEXG]L
5]XüWU]RGĊMHVWHĞJRG]LHQE\üSDVWHU]HPOXG]L
1LH]áRPQąSUDZRĞüQDJUDG]DMąFZWRELH
1DMZ\ĪV]\PVĊG]LąNUyOHVWZDFLĊURELĊª
3DVWHU]RGĞZLDWDĪ\MąF\]GDOHND
*G\ZLyGáVZRMHRZLHF]NLQDGEU]HJLVWUXP\ND
-HGQHJRW\ONRZLG\ZDáF]áRZLHND²
3XVWHOQLND
1LH]QDáZLĊFOXG]LQLH]QDáGZRUVNLHMZU]DZ\
/HF]PLDá]GURZ\UR]VąGHNFQRWĊXP\VáSUDZ\
$WHSU]\PLRW\L]DZV]HLZV]ĊG]LH
1DMZLĊFHM]QDF]ąQDNDĪG\PXU]ĊG]LH
0ąGU]HZLĊFG]LHUĪ\áNXNUyOHZVNLHMFKZDOH
6SUDZLHGOLZRĞFLZLHORZáDGQąV]DOĊ
3XVWHOQLNZF]DVXQLHZLHOH
5]XFDVZąRGOXGQąFHOĊ
3U]\E\ZDGRSDVWHU]D©3RZLHG]WRVHQPRĪH"
7\XOXELHQFHPNUyOD/HF]Z\]QDPZSRNRU]H
ĝOLVNLHVąNUyOHZVNLHSURJL
5DG]ĊSRVáXFKDMSU]\MD]QHMSU]HVWURJL
1LHXIDMáDVFHQLHGRZLHU]DMVRELH
6WU]HĪVLĊGZRUDNyZPRĪHMXĪZWHMGRELH
1D]JXEĊWZą]GUDGQLHF]\KD
=DZLĞüLS\FKDª
=DĞPLDáVLĊSDVWHU]DSXVWHOQLNQDWR
©àDVNDMDNZLG]ĊQLHSU]H]RUQ\PF]\QL
3RPQLMĪH]PLHQQąMHVWORVXERJLQL
$Z]JDUGDPRĪQ\FK]Z\NáąFQyW]DSáDWą
-HVWHĞMDNRyZĞOHS\FRV]XNDMąFNLMD
:]LąáZUĊNĊĪPLMĊRGPUR]XVNRVWQLDáą
Ä6WyM]DZRáDáSU]HFKRG]LHĔFRF]\QLV]WRĪPLMD´
Ä7RNLM´²Ä7RĪPLMDPyZLĊQDFyĪE\VLĊ]GDáR
:EáąGFLĊZZRG]Lü"´²Ä1LNWZDĞFLRUDGĊQLHS\WD
=D]GURĞFLV]ĪHPMD]QDOD]áNLMQLHW\LNZLWD´
7\PF]DVHPJG\QLHEDF]Q\FLHV]\VLĊ]RGNU\FLD
*DGFLHSáHPRFXFRQ\SR]EDZLDJRĪ\FLD
,]WREąWDNVLĊVWDQLHPRĪHJRU]HMMHV]F]Hª
©$FyĪQDGĞPLHUüJRUV]HJR"ª²©7\VLąF]QH]JU\]RW\
2EDZDKDĔE\VURPRW\
DTP by SHADE
33
%ĊGąNUZDZLüWZąGXV]Ċª7HZ\UD]\ZLHV]F]H
6SUDZG]Lá\VLĊQLHEDZHP3U]H]QLHFQH]DELHJL
3U]HGDMQ\FKĞZLDGNyZ]HEUDQRV]HUHJL
6NDUJĊSU]HGNUyODZQLyVáPRWáRFKSRWZDUF]\
ĩHVĊG]LDVZ\PLZ\URNLIU\PDUF]\
ĩHRNáDPXMąFĞZLDWXGDQąFQRWą
6WDZLDSDáDFH]DSU]HNXSVWZD]áRWR
.UyOVSLHV]\ZVĊG]LHJRSURJL
,ZLG]LZV]ĊG]LHĞZLDGHFWZRSURVWRW\
1DJLHĞFLDQ\VSU]ĊWXERJL
2V]F]HUF\QLHXPLONOL©*URPDG]LNOHMQRW\
ĩ\MHVNURPQLHMDNRGOXGHN
/HF]PDZNRPQDFLHVNDUEyZSHáQąVNU]\QLĊ
=DPNQLĊWąQDG]LHVLĊüNáyGHN
2QD]DĞZLDGF]\RMHJRSU]HZLQLHª
2WZLHUDSDVWHU]]DQLNLZLGRNQLHVSRG]LDQ\
=DPLDVWNOHMQRWyZáDFKPDQ\
6WDUDRG]LHĪZLHĞQLDF]D©2WRVNDUE\PRMH²
5]HF]H²NLHG\PMHQRVLáELHGQ\OHF]V]F]ĊĞOLZ\
2PLMDáDPLĊ]DZLĞüWURVNLQLHSRNRMH
%LRUĊMH]QyZLZUDFDPQDURG]LQQHQLZ\
5]XFDPZLHONRĞü]áąF]RQą]FLHUSLHQLDQDZDáHP
.UyOXJG\PE\áXV]F]\WXFLRVWHQSU]HF]XZDáHP
/HF]ĪDOPLE\áRSU]HUZDüUR]SRF]ĊWąGURJĊ
:LG]ąFĪHPRLPEOLĨQLPGREU]HF]\QLüPRJĊ
%RNWyĪFRVSUDZLHGOLZLHVZąZDUWRĞüRFHQLD
3RZLHLĪQLHPDĪąG]\VáDZ\L]QDF]HQLD"ª
DTP by SHADE
34
.UXNLOLV
%\ZDF]ĊVWR]ZLHG]LRQ\P
.WROXELE\üFKZDORQ\P
.UXNPLDáZS\VNXVHURJURPQ\
/LVQLE\VNURPQ\
3U]\V]HGáGRQLHJRLU]HNáÄ0Lá\EUDFLH
1LHPRJĊVLĊQDFLHV]\üNLHG\SDWU]ĊQDFLĊ
&yĪWR]DRF]\
,FKEODVNDĪPURF]\
&]\ĪPRĪQDGRVWDü
7DNRZąSRVWDü"
$SLyUDMDNLH
6]NOQLąFHMHGQDNLH
$MHĞOLQLHMHVWHPZEáĊG]LH
3HZQLHLJáRVĞOLF]Q\EĊG]LH´
:LĊFNUXNZNDQWDW\VNRURS\VNUR]G]LDZLá
6HUZ\SDGáOLVJRSRUZDáLNUXND]RVWDZLá
DTP by SHADE
35
.UXNXGDMąF\RUáD
:LG]ąFMDNRU]HáSRU\ZDáEDUDQ\
.UXNFKRüPQLHMVLOQ\DOHUDEXĞ]QDQ\
&KFLDáNUyOHZVNLHJRSWDNDQDĞODGRZDü
1XĪNUąĪ\üGRNRáDVWDGD
1XĪSRGJOąGDüLP\V]NRZDü
$E\áWDPEDUDQQLHODGD
=URGXW\FKFRV]á\QLHJG\ĞERJRPQDGDQLQ\
:LHONLMDNFLRáDNSyáURF]Q\
7áXVW\MDNSRáHüVáRQLQ\
:LĊFNUXNĪDUáRF]Q\
&KFLZH]ZUyFLZV]\QDĔRNR
©1LHZLHPU]HF]HVNąGZ]LąáHĞWDNZVSDQLDáąWXV]Ċ
/HF]WRZLHPĪHG]LĞMHV]F]HVFKUXVWDüFLHELHPXV]Ċª
,QDZ]yURUáDZ]ELZV]\VLĊZ\VRNR
-DNNDPLHĔ]JyU\VSDGDQDEDUDQD
$OHEDUDQWRQLHVHUáDSDPLRELHPD
6]DUSLHGĨZLJDDQLUXV]$ZHáQDVSOąWDQD
-DNRE\EURGD3ROLIHPD
7DNPXXZLNáDáDV]SRQ\
ĩHXZLą]áZUXQLHMDNRU\EDZVLHFL
3U]\ELHJáSDVWHU]Z]LąáNUXND6URG]H]DZVW\G]RQ\
3RV]HGáUDEXĞGRNODWNLQD]DEDZNĊG]LHFL
,PLĊG]\OXGĨPLQLHLQDF]HME\ZD
6NRURáRWU]\NFKFHáRWUDRFHQLDüVLĊPLDUą
%ąNSDMĊF]\QĊSU]HU\ZD
$PXFKDSDGDRILDUą
DTP by SHADE
36
.U\W\F\
*G\E\GRPHMNROHENLERVND.DOLRSD
=áRĪ\áDZLHV]F]\]DSDáQDWFKQLHĔGDUSURURF]\
1LH]DQLHFKDáE\PSU]HWRZLHOELüNáDPVWZ(]RSD²
=H]P\ĞOHQLHPSRH]MDFKĊWQLHVLĊMHGQRF]\
/HF]PyMSRORWZVNURPQLHMV]\PREUĊELHVLĊPLHĞFL
:QRZąV]DWĊREOHNDPPĊGUFyZSU]\SRZLHĞFL
6]F]ĊĞOLZ\JG\PyMSU]\NáDGZĞUyGSRHWyZJURQD
=EXG]LSLyURFROHSLHMSUDF\WHMGRNRQD
0RJĊMHGQDNĪH]ZáDVQąZ\VWąSLüSRFKZDáą
1DPyMUR]ND]]ZLHU]ĊWDSR]\VNDá\PRZĊ
-DNF]DURG]LHMZSU]\URGĊWFKQąáHPĪ\FLHQRZH
©%DMDU]X²SRZLHNU\W\N²UR]SUDZLDV]]E\WĞPLDáR
2NLONXEDĞQLDFKVNOHFRQ\FKGODG]LHFLª
©=QDZFRZLĊFPRĪHSUDZGD]\VNDWZRMHZ]JOĊG\"
0RĪHSRGQLRVá\VW\ORNODVNLZ]QLHFL"
3RVáXFKDMÄ3U]H]ODWG]LHVLĊü$FKLZyZ]DSĊG\
:VWU]\P\ZDOL7URMDQLHQXĪąFVZRLFKZURJyZ
.WyU]\PLPRVWX]Z\FLĊVWZLSRPRF\ERJyZ
3RPLPR+HNWRUD]JRQX
1LHPRJOL]GRE\üPXUyZ,OLRQX
$ĪZUHV]FLH]EXGRZDQ\]0LQHUZ\SRUDG\
.RĔGUHZQLDQ\GRNRQDá7URMDQyZ]DJáDG\
,VURJą]DNRĔF]\áZRMQĊ
8NU\ZV]\ZVZ\PROEU]\PLPZQĊWU]X'LRPHGD
8OLVVHVD$MDNVD*UHNyZURW\]EURMQH´ª
©-XĪGRV\ü²ZRáDFKyUHPNU\W\NyZF]HUHGD²
7HQNRĔFLRVDQ\]GU]HZDFLSRJURPF\7URL
7RVąEDMNLZLHUXWQHNáDPOLZV]HVWRUD]\
2GXURMHĔ(]RSDSU]\W\PEH]XUD]\
6W\OERKDWHUVNLWRELHZFDOHQLHSU]\VWRLª
:LĊF]QLĪP\QDVWUyMOXWQL©=D]GURĞFLąGUĊF]RQD
$PDU\OODWĊVNQLáDGRVZHJR)LORQD
8QyJMHMOHJáSLHVZLHUQ\áH]ĞZLDGHNMHG\Q\
$RSRGDOQDEáRQLXSDVá\VLĊRZLHF]NL
=RF]\áMą.OHDQWEáąG]ąFQDGEU]HJDPLU]HF]NL
,]FLFKDRGFK\OLZV]\JDáą]NLROV]\Q\
3U]\EOLĪ\áVLĊLVáXFKDá/HNNLHZLDWUXWFKQLHQLD
'R1LHELRVXQRVLá\SDVWHUNLZHVWFKQLHQLDª
©6WyM²ZRáDNU\W\N²VWyMPRĞFLSRHWR
3RSUDZWHU\P\SU]HUyEZLHUV]HRED
3RPQLMĪHSLHUZV]ąSRH]ML]DOHWą
-HVWSLĊNQDIRUPDQLH]EĊGQDR]GRED
&R]UĊF]QLHNU\MHZV]HONLHZDG\WUHĞFLª
©1LH]QRĞQ\]QDZFRSU]HVWDĔĪHUD]SU]HFLH
&]\OLĪPLQLHGDV]GRNRĔF]\üSRZLHĞFL"
1LHVąGĨĪHPSUyĪQ\L]DUR]XPLDá\
$OHFRZLG]ĊĪHQLNWZFDá\PĞZLHFLH
7ZRMHMQLH]\VNDSRFKZDá\ª
&]\ĔP\VZRMHSRPLPRQDJDQLSU]\W\NyZ
%RQLFQLH]DGRZROQLZ\EUHGQ\FKNU\W\NyZ
DTP by SHADE
37
/DPSDUWLPDáSD
5D]QDNLHUPDV]SU]\ZLH]LRQR
/DPSDUWD]PDáSąXF]RQą
:RVREQ\FKEXGDFKPLHOL]DPLHV]NDQLH
/DPSDUWZRáDá©3URVLP\SDQRZLHLSDQLH
-HVWPLHMVFHNDVDRWZDUWD
1LNWGRWąGQLHZLG]LDáZĞZLHFLH
7DNLHJRMDNMDODPSDUWD
3DWU]FLHMDNSLĊNQHIXWURPDPQDJU]ELHFLH
-DNZáRVPLĊNNLOĞQLąF\JLĊWNL
8SVWU]RQ\ZSUĊJLLFĊWNLª
*DZLHGĨSVWURFL]QĊQDGHZV]\VWNRFHQL
:LĊFWąSU]HPRZą]ZDELHQL
/XG]LHVLĊ]ELHJOLZHV]OLRJOąGDOL
$VSRMU]DZV]\SRV]OLGDOHM
0DáSD]DĞWDNZRáDáD©3URV]ĊZHMĞüáDVNDZLH²
6ąVLDGW\ONRSRVWDFLąMDGRZFLSHPEDZLĊ
5R]JáRVP\FK]DOHWZĞZLHFLHUR]ELHJáVLĊV]HURNR
0yMWHĞüMHVWWRyZVáDZQ\EUD]\OLMVNLĩRNR
8QLHJRFKOXEQLHVNRĔF]\ZV]\QDXNL
8PLHPUR]PDLWHV]WXNL
7DĔF]ĊQDOLQLHVNDF]ĊSU]H]REUĊF]H
$NWRVLĊ]QXG]LQDV]WXFH
7HPXSLHQLąG]HSRZUyFĊ²
6áRZHPPDáS\]DWRUĊF]Ċª
'REU]HPDáSDPyZLáDERZLHPLXĞZLDWD
:LĊFHMSRSáDFDUR]XPQLĪZ\WZRUQDV]DWD
7HQVLĊQLJG\QLHVSU]\NU]\²WDSRFKZLOL]QXG]L
$OHĪHQLNWSyáJáyZNDZPĊGUFDQLHSU]HUREL
:LĊFQLJG\QLHEUDNQDPODPSDUWyZOXG]L
.WyU\FKW\ONRVXNQLD]GREL
DTP by SHADE
38
/HZLPXFKD
©,GĨĪHSUHF]W\ĞPLHUG]LXFKRXURG]RQD]NDáXª
7\PLVáRZ\OHZ]EXUF]DáPXFKĊQLHSRPDáX
&RNRáRQLHJREU]ĊF]DáD
7DPXWHĪZRMQĊZ\GDáD
©$FyĪWR"ĪHZLĊFMHVWHĞNUyOHZVNDRVRED
3U]H]WRMXĪFLVLĊPDJRG]Lü
.DĪGHPXSRJáRZLHFKRG]Lü"
:LHG]ĪHMDĪXEUDSĊG]ĊJG]LHPLVLĊSRGRED
&KRüMHVWVLOQLHMV]\RGFLHELHª
5]HNáV]\E]LNQĊáDQLE\WUąELąFNXSRWU]HELH
$SRWHPSRGOHFLDZV]\GODUR]SĊGXZJyUĊ
3DIJRZV]\MĊPLĊG]\NáDNL
/ZLVNRVLĊU]XFDMDNV]DOHQLHFMDNL
'UDSLHV]DUSLHZáDVQąVNyUĊ
=FLĊĪNLHM]áRĞFLSLDQ\WRF]\
5\F]\LVNU]ąPXVLĊRF]\
6á\V]ąFWHQU\NWUXFKOHMąSRGROLQDFKWU]RG\
'UĪąQDZHWOHĞQHQDURG\
$WHSRZV]HFKQHUR]UXFK\
%\á\VSUDZąELHGQHMPXFK\
.WyUDWRZJU]ELHWWRJRZS\VNWRJRFRUD]OLĨQLH
3RXV]DFKLSRVáDELĨQLH
1DNRQLHFPXZQR]GU]HZáD]L
&]\PJRQDMVURĪHMREUD]L
-XĪVLĊWHĪOHZQDWHG\UR]MDGáEH]SDPLĊFL
/HGZLHVLĊMDGHPQLHVSDOL
2JRQHPVLĊZĪHEUDZDOL
3D]XUDPLZQR]GU]XNUĊFL
=PRUGRZDáVLĊ]MXV]\áVSRFLá
$ĪVLĊQDUHV]WĊZ\ZURFLá
0XFKDUDGDĪHZLHF]QDRNU\áDMąVáDZD
-DNGRSRW\F]NLJUDáDFRIDQLHSU]\JUDZD
$JG\FKZDáą]Z\FLĊVWZD]DĞOHSLRQDOHFL
:SDGDGRSDMĊF]HMVLHFL
7DU]HF]QDVPRĪHWHMSUDZG\QDXF]\ü
ĩHF]DVHPQLHSU]\MDFLHOFRVLĊVáDE\P]GDMH
0RĪHQDPZLHOHGRNXF]\ü
,WRWDNĪHSR]QDüGDMH
ĩHWHQNRPXVLĊPRU]H]GDU]\áRSU]HSá\Qąü
0RĪHQD'XQDMFX]JLQąü
DTP by SHADE
39
/HZLVWU]HOHF
0\ĞOLZLHF]QDQ\]SU]HFKZDáHN
7FKyU]ZLHONLDQLE\ĞPLDáHN
1DNUyOD]ZLHU]ąWSRZ]LąáSRGHMU]HQLH
ĩHPXZLHUQHJRUR]V]DUSDáOHJDZFD
©:VNDĪPL²U]HNáGRSDVWHU]D²NĊG\PDVFKURQLHQLH
2EU]\Gá\WHM]EURGQLVSUDZFD
3U]HGPRMą]HPVWąQLFJRQLHRFKURQL
=WHMPĊĪQHMGáRQL
=JLQLH]ZLHU]]XFKZDá\ª
©=QDMG]LHV]JRXVWySWHMVNDá\²
5]HNáSDVWHU]²RGURNXEOLVNR
0DWXWDMVZHOHJRZLVNR
'ODSRĪ\WNXPHMWU]RG\ZV]HGáHP]QLPZSU]\PLHU]H
&RPLHVLąFMDNRKDUDF]WáXVWHMDJQLĊELHU]H
$]DWRRGNUZDZHMZRMQ\
-HVWHPVSRNRMQ\ª
/HGZLHWRZ\U]HNáOHZELHĪ\]GDOHND
$VWU]HOHFZ\EODGá\]WUZRJL
©5DWXMFLH²ZRáD²RSRWĊĪQHERJLª
,FRWFKXEURĔU]XFLZV]\GRGRPXXFLHND
7FKyU]QLNRJRQLHROĞQLV]XPQ\FKVáyZQDZDáHP
%RW\ONRF]\QREMDZLDSUDZG]LZąPRFGXFKD
1LHMHGHQFRSU]HGELWZąJUDáZLHONLHJR]XFKD
=P\ND]DSLHUZV]\PZ\VWU]DáHP
DTP by SHADE
40
/HZZLONLOLV
/HZSyáZLHNXG]LHUĪąF\U]ąGVZHJRPRFDUVWZD
=JU]\ELDá\]VLáRSDGá\VDPDVNyUDNRĞFL
%DáVLĊĞPLHUFL.WyĪĞPLDáE\U]HFMHJROZLHMPRĞFL
ĩHQDĞPLHUüQLHPDOHNDUVWZD"
3UDJQąáĪ\üLE\ü]GURZ\P:LĊFZV]\VWNLH]ZLHU]ĊWD
'RGRVWRMQHJRSDFMHQWD
:\VáDá\HVNXODSyZ]DVXWą]DSáDWĊ
:LHSU]DDOHRSDWĊEREUDK\GURSDWĊ
0RW\ODKRPHRSDWĊ
&KLUXUJyZ²ZLOND]W\JU\VHP
.R]\]ĪĊW\FąLNODF]H]NXP\VHP
,VSHFMDOLVWyZWáXP\QLH]OLF]RQH
1XUHNGRUDG]DáSRZLHWU]HĞFLHĞQLRQH
1LHGĨZLHGĨPLyGVWDU\DUD]HP
7U]\PLHVLąFHVQXEH]SU]HUZ\
3LHFXFKNRWWZLHUG]LáĪH]GUĊWZLDáHQHUZ\
7U]HEDJRUąF\PSU]\SLHNDüĪHOD]HP
.DĪG\MDN]Z\NOHRGPLHQQHPLDá]GDQLH
©$JG]LHĪOLV"²S\WDOHZFKRU\²
'ODF]HJROLVDQLHPDGRWHMSRU\"ª
:LONF\UXOLNSU]HVNRF]\á©1DMMDĞQLHMV]\SDQLH
/LVGRNWRUREáąNDQ\FKVDPUR]XPSRVWUDGDá
1LHSRPQĊVNąGVá\V]DáHPOHF]ZLHPĪHSRZLDGDá
,ĪNWR]DWZRMHNUyOXUĊF]\]GURZLH
7HPXEUDNROHMXZJáRZLHª
©+HMZRáDüWFKyU]D²OHZU]HF]H²
1LHFKPLZDĞüW\ONRQLHVWFKyU]\
1LHFKOLVD]MDP\Z\NXU]\
,]DXV]\JRSU]\ZOHF]Hª
3DQNDĪHVáXJDPXVL
'RSHáQLáUR]ND]X
/HF]ĪHPĞFLZHJROLVDREDZLDáVLĊSVRW\
3U]H]GURJĊPXZ\ĞSLHZDáZV]\VWNRFRGRMRW\
&RZLONU]HNá²QLHRSXĞFLáDQLSyáZ\UD]X
6WDMąXGZRUX/LV]QLVNLPSRNáRQHP
5]HF]HPDFKDMąFRJRQHP
©/ĊNDPVLĊNUyOXĪHZDV]HMOZLHMPRĞFL
'DQRIDáV]\Z\SRZyGPHMQLHREHFQRĞFL
:LHG]]DWHPLĪZREDZLHRWZHGURJLH]GURZLH
2GE\áHPSRGUyĪSRĞZLHFLH
,WRFRPLQDMPĊGUVLU]HNOLGRNWRURZLH
-HĞOLNDĪHV]SRZWyU]Ċ
/HF]ZZLHONLPVHNUHFLH
6NXWNLHPVWDURĞFLNUHZWZRMD]DNU]HSáD
%UDNMHMĪ\ZRWQHJRFLHSáD
:LĊFE\UR]EXG]LüĪ\FLH]GUĊWZLDáHMQDWXU\
3RWU]HEDZLONDĪ\ZFHPREHGU]Hü]HVNyU\
,GRSyNLJRUąFDXĪ\üQDRNáDG\²
7RFLĊ]SHZQRĞFLąX]GURZLª
/HZ]DSHW\WHPXVáXFKDáWHMUDG\
6DPVZąGRVWRMQąáDSą]GDUáVNyUĊZLONRZL
,F]\QLąFOHNyZVSUDZLHGOLZ\SRG]LDá
0LĊVR]MDGáVNyUąVLĊRG]LDá
1LHFKGODRV]F]HUFyZEĊG]LHWRSU]HVWURJą
&KFąF]JXELüGUXJLFKVDPL]JLQąüPRJą
DTP by SHADE
41
/LVLNR]LHá
-XĪE\áZRJUyGNXMXĪZLWDáVLĊ]JąVNą
.LHG\VNRNURELąFZSDGáZEHF]NĊZNRSDQą
*G]LHZRGĊ]ELHUDQR
$QLSRP\ĞOHüRZ\VNRF]HQLX
&KRFLDĪZRG\QLHE\áRLQDZHWQLHJU]ąVNR
6WXGQLDQDSyáF]ZDUWDáRNFLD
=DZ\VRNLHSURJL
1DOLVLHQRJL
=UąEWDNJáDGNLĪHQLJG]LHQLHZĞFLELüSD]QRNFLD
3RVWDZVLĊWHUD]ZWHJROLVDSRáRĪHQLX
,QQ\]ZLHU]SHZQR]DáDPDáE\áDS\
,ELáVLĊZFKUDS\
:RáDMąFJURPXDĪHE\JRGRELá
1DV]OLVWDNLFKJáXSVWZQLHURELá
:LHĪHUR]SDF]DüMHVWWR]áRSU]\GDZDüGR]áD
=DF]\PPDFDZNRáR]ĊEHP
$SDWU]\ZJyUĊ-DNRĪZNUyWFHXMU]DáNR]áD
6WRMąFHJRWXĪQDG]UĊEHP
,SDWU]ąFHJR]FLHNDZRĞFLąZVWXGQLĊ
/LVZQHWVSXĞFLáS\VNQDGQRXGDMąFĪHSLMH
&PRNDPRFQRJáRĞQRFKáHSFH
,WDNVDPGRVLHELHV]HSFH
©2WRPLZRGDWDNLHMQLHSLáHPMDNĪ\MĊ
6PDNORGXDF]\VWDFXGQLH
&KFHPLVLĊFDáHPXVSáXNDü
$OHPLMąV]NRGD]EUXNDü
6]NRGD
%RFRWHĪWR]DZRGDª
.R]LHáNWyU\WDPZáDĞQLHSU]\V]HGáZRG\V]XNDü
©(MNU]\NQąá]JyU\HMW\U\Ī\NXGáD
:DUDRGĨUyGáDª
,KRSZGyá/LVPXQDNDUND]NDUNXQDURJL
$]URJyZQD]UąELZQRJL
DTP by SHADE
42
/LVLZLQRJURQD
/LVSHZLHQáJDU]LILOXWZ\FKXGá\]JáRGQLDá\
=REDF]\áZLQRJURQDURVQąFHZ\VRNR
2ZRFSU]HMU]\VWąRNU\W\SRZáRNą
=GDáVLĊOLVRZLGRMU]Dá\
:LĊFUDG]XF]W\Z\WĊĪ\áVZRMąFKXGąSRVWDü
6NRF]\áVLĊJQąáOHF]QLHPyJáGRMDJyGVLĊGRVWDü
:SUĊGFHSU]HWR]DQLHFKDáGDUHPQ\FKSRGVNRNyZ
,U]HNáÄ.ZDĞQH]LHORQHGREUHGODĪDUáRNyZ´
DTP by SHADE
43
/LVPDáSDL]ZLHU]ĊWD
*G\NUyOOHZVNRĔF]\áĪ\FLHV\WPRUGyZLFKZDá\
2JáRV]RQREH]NUyOHZLH=ZLHU]ĊWDQDHOHNFMĊWáXPQLHVLĊ]HEUDá\
/HF]VNąGZ]LąüZáDGFĊQLNWQLHZLH
'RE\WR]SX]GUDNRURQĊ
6PRNSU]\QLHMF]XZDáQDVWUDĪ\
,]ZLHU]ĊWD]JURPDG]RQH
3RF]ąZV]\RGG\JQLWDU]\
-Ċá\SUyERZDüNROHMą
.RPXZQLHMEĊG]LHGRWZDU]\
/HF]QLHEDZHPPXVLDá\UR]VWDüVLĊ]QDG]LHMą
&]ZRURQRJLHNDQG\GDW\
7HQPLDáJáRZĊ]DZLHONąDWDPWHQ]DPDáą
7HQ]DĞE\áV]SHWQLHURJDW\
:WHPPDáSDGáRQLą]XFKZDáą
3RNRURQĊVLĊJDĞPLDáR
,]DF]\QDGODSXVWRW\
5yĪQHSVRW\
.R]á\Z\ZUDFD
1DNV]WDáWSDMDFD
-DNGHUZLV]VLĊNUĊFL
%H]WFKXLSDPLĊFL
,]GMąZV]\NRURQĊ]JáRZ\
-DNSU]H]REUĊF]VNDF]HĪZDZR
=ZLHU]ĊWDZĞPLHFK©%UDZREUDZR
7RQDV]NUyOZLZDWNUyOQRZ\ª
/LVQLHUDGE\á]Z\ERUXOHF]UD]HP]GUXJLHPL
0XVLDá]áRĪ\üSU]\VLĊJĊLSRZLQV]RZDQLH
5]HF]H]DWHPGRPDáS\©1DMMDĞQLHMV]\3DQLH
-HVWWXVNDUEEOLVNR]áRĪ\OLJRZ]LHPL
:DV]HM.UyOHZVNLHM0RĞFLSRSU]HGQLF\
-DMHGHQW\ONRRWHMWDMHPQLF\
3HZQąSRVLDGDPZLDGRPRĞü
,MHĞOLFKFH.UyO-HJRPRĞü
1DW\FKPLDVWPLHMVFHSRNDĪĊ
*G\ĪZFDá\PĞZLDWDREV]DU]H
=QDQ\PMHVWSUDZRĪHVNDUE]QDOH]LRQ\
,G]LHQDZáDVQRĞüNRURQ\ª
ĩDGHQPRQDUFKDVNDUEDPLQLHJDUG]L
1RZRZ\EUDQ\W\PEDUG]LHM
:LĊFPDáSDZP\ĞOLMXĪOLF]\
2JURP]GRE\F]\
,ZWUZRG]HELHĪ\]DOLVHPFRSUĊG]HM
%\GZRUVNDWáXV]F]DVNDUEXQLHUR]NUDGáD
7\PF]DVHP]DPLDVWSLHQLĊG]\²
:ZLOF]\GyáZSDGáD
$OLVU]HNá©*G\QLHXPLHV]UDG]LüVDPHMVRELH
&]\OLĪGUXJLPLU]ąG]LüFLSU]\VWDáR"ª
8QLHZDĪQLRQRZ\EyUZWHMĪHGRELH
,MHGQRP\ĞOQąXFKZDáą
'RNURQLNJZROLZLHF]\VWHMSDPLĊFL
:SLVDQR]Z\FLĞQLĊFLHPNDQFOHUVNLHMSLHF]ĊFL
6áRZDNWyUHOLVZyZF]DVZ\U]HNáZ]ZLHU]ąWJURQLH
ĩHPDáSD]DZV]HPDáSąFKRFLDĪLZNRURQLH
DTP by SHADE
44
/LVPXFK\LMHĪ
/LVZ\MDGDF]VWDUHMGDW\
&R]QLHMHGQHMWDUDSDW\
:\NUĊFLáVLĊE\áQDVXFKR
'RLJUDáVLĊZUHV]FLHVZHJR
=NLWąVSXV]F]RQąRFLHNá\MXFKą
3RG]LXUDZLRQ\MDNSU]HWDN
6NDUĪ\áVLĊELHGDNDQDOXG]LQLHWDN
-DNQDWHPXFK\FRJRFLĊá\GRĪ\ZHJR
©7IXGRGLDEáD±U]HF]HZ]áRĞFL±
-XĪWHĪPLSU]\V]áRQDELHGĊ
*G\LWRSVLDUVWZRQDVNyU]HPHMJRĞFL
,QDMF]\VWV]ąNUHZPąSLMHª
©,GĊMDWDP]DUD]LGĊ±
2]ZDáVLĊMHĪ±SU]\MDFLHO±ZQHWMDFLVąVLHG]LH
.DĪGą]W\FKSDVRĪ\WHNMDNZáyF]QLąSU]HV]\MĊª
$OHOLVSRNUĊFLáJáRZą
1DGSURVWHJRMHĪDPRZą
©2QLH=WHJRQLFQLHEĊG]LH
'DMPLSRNyMPyMEUDFLHMXĪVLĊWHQDSLá\
1RZHSU]\V]á\E\JáRGQHLJRU]HMGUĊF]\á\ª
&RGRPQLH±LMDWDNĪHMHVWHP]GDQLDOLVD
6WDU\XU]ĊGQLNFKáHSFHDQRZ\Z\V\VD
DTP by SHADE
45
/ZLFDLQLHGĨZLHG]LFD
*RQLąF]D]ZLHU]HPSU]H]SXVW\ĔREV]DU\
6WU]HOHFSRUZDá]OZLHMSLHF]DU\
-HMPRĞFLOZLF\QDMPLOV]HG]LHFLąWNR
/ZLąWNR
3RZUDFDPDWNDQLH]QDMGXMHV\QD
,VURJLPĪDOHPSU]HMĊWD
6WUDV]OLZLHU\F]Hü]DF]\QD
3LHU]FKDMąZWUZRG]H]ZLHU]ĊWD
.WRĪ\ZXNU\ZDVLĊZQRU]H
&KRüQRF]DSDGáDQLNW]DVQąüQLHPRĪH
%RODPHQWOZLF\]ERODáHM
:VWU]ąVDEyUFDá\
$ĪZUHV]FLH
1LHGĨZLHG]LFDU]HF]HGRVąVLDGNL
©3RZLHG]PLZV]DNFLHOąWHNLMDJQLąWQLHPDáR
3U]H]WZH]ąENLQDWDPWHQĞZLDWSRZĊGURZDáR
&]\OLĪRQHQLHPLDá\QLRMFDQLPDWNL"ª
©0LDá\ª²©-HGQDNVąVLDGRPQLHVXV]\á\JáRZ\
2VLHURFRQHRZFHLVWURVNDQHNURZ\
:VNU\WRĞFLVHUFSáDNDá\QDGVWUDWąG]LHFLąWHN
&]HPXĪW\MHGQDPDV]F]\QLüZ\MąWHN"
0LOF]MDNRQHPLOF]Dá\RWRPRMDUDGDª
©&R"-DPDPPLOF]HüSRXWUDFLHV\QD
.WyĪPLJRZUyFL"$FKELDGDPLELDGD
1LHV]F]ĊVQDPRMDJRG]LQD
&RPQLHREFKRG]ąF]\MHĞWDPUR]SDF]H
*G\MDEROHMĊLSáDF]Ċª
&]áRZLHF]HJQĊELąFLHELHWZHZáDVQHFLHUSLHQLD
&]HPXĪQDNU]\ZG\EOLĨQLFKPDV]VHUFH]NDPLHQLD"
DTP by SHADE
46
0á\QDU]V\QMHJRLRVLHá
1LHZLHPJG]LHMDWRF]\WDáDOHPQLHMV]DRWR
0LDáMHGHQPá\QDU]RVáDWDN]PĊF]\áURERWą
,ĪQLHZLHG]ąFFRURELü
:RODáVSU]HGDüQLĪGRELü
:RáDáV\QDZ\URVWNDFRJRZGRPXFKRZDá
,U]HF]H©ĩHE\VLĊQDV]RVLHáQLH]PRUGRZDá
:GáXJLHMGURJLSU]HFLąJX
=DQLHĞP\JRQDGUąJXª
'ĨZLJDVWDU\LVWĊNDFKáRSLHFMHV]F]HJRU]HM
,PV]OLGDOHMLPV]OLVSRU]HM
7\PVURĪHMWUXGXFLHPLĊĪąá
*G\WRSRVWU]HJOL
/XG]LHVLĊ]ELHJOL
ĝPLHFK\VLĊZ]QLRVá\
©:]G\üWRWU]\RVá\
$WHQQDMPQLHMFRQDGUąJXª
1LHNRQWHQWPá\QDU]]]DFLąJX
5R]XPXVLĊSRUDG]Lá
6\QDQDRVáDZVDG]Lá
$ĪSLHUZVLFRQDSRWNDáQXĪVLĊJQLHZDüQDWR
©7\QDRĞOHQLHFQRWR
5]HNOLGRFKáRSFDDVWDU\SLHV]Rª
:LĊFGRNLMyZJG\VLĊVSLHV]ą
$E\LFK]áRĞüQLHXQLRVáD
=VDG]LáV\QDVLDGáQDRVáD
3U]HFKRG]Lá\G]LHZF]ĊWDPyZLMHGQDGRGUXJLHM
©3DWU]ELHGQ\FKáRSLHFMDNGRZ\VáXJL
7HQVWDU\JRXĪ\ZD
']LHFLĊ]SUDF\RPGOHZD
$G]LDGQLHPLáRVLHUQ\
:WDNLXSDáQLH]PLHUQ\
3LHV]RJRLĞüSU]\PXV]Dª
7RVWDUHJRJG\Z]UXV]D
:VDG]LáFKáRSFD]DVLHELH
ĩHGRJRG]LáSRWU]HELH
-HG]LHNRQWHQW]Z\QDOD]NX
/HGZRFRZ\MHFKDá]ODVNX
=QRZXNU]\N©-DF\WRJáXSL
$NWRRGQLFKRVáDNXSL"
3RGUyĪąJRXGUĊF]ą
&LĊĪDUHPJR]DPĊF]ą
&K\EDVNyUĊSU]HGDG]ąª
©1LHĨOHRQLFRĞUDG]ą
5]HNáPá\QDU]FKRFLDĪLáDMąª
:LĊF]V\QHP]RVáD]VLDGDMą
$Ī]QRZXPyZLąSU]HFKRGQLH
©$NWyĪWRZLG]LDáDE\Z\JRGQLH
2VLHáV]HGáZROQRDPá\QDU]]DQLP
:\EDF]EUDFLHĪHFLĊJDQLP
.DĪG\]FLHELHĞPLDüVLĊEĊG]LH
-DNVLĊQLHSRSUDZLV]ZEáĊG]LHª
©1LHSRSUDZLĊU]HNáPá\QDU]GRĞüSU]\PyZHN]QLRVáHP
&KFLDáHPZV]\VWNLPGRJRG]LüLZW\PE\áHPRVáHP
2GWąGF]\NWRSRFKZDOLF]\PQLHEĊG]LHZLQLá
1LHEĊGĊGEDáQLFRWRFRFKFĊEĊGĊF]\QLáª
&RU]HNáWRVLĊ]LĞFLáR
,GREU]HPX]W\PE\áR
DTP by SHADE
47
0\V]NDNRWLNRJXW
&RE\WRE\áD]DV]NRGD
2NąVHNQLH]JLQĊáDMHGQDP\V]NDPáRGD
6]F]HUDSURVWDQLHZLQQDSU]\SDGHNMą]EDZLá
7RFRRQDVZHMPDWFHMDZDPEĊGĊSUDZLá
©5]XFLZV]\QDV]\FKSLHF]DUyZJáĊELQ\
'RSDGáDPMHGQHM]LHORQHMUyZQLQ\
'\UGXMąFMDNRV]F]XUHNNLHG\VDGáRĞOHG]L
3DWU]ĊDOLĞFLGZRMHĪ\ZLąWVLHG]L
-HGHQ]QLFKWURFKĊGDOHM]PLOF]HQLHPSU]\VWRMQ\P
àDJRGQ\LXQLĪRQ\
'UXJL]DĞ]GDáPLVLĊE\üEXUGąQLHVSRNRMQ\P
:ĪyáW\PERFLH]RVWURJąFKRG]LáQDSXV]RQ\
2JRQ]DGDUW\GRJyU\
/ĞQLąF\PLEá\VNRWDáSLyU\
*áRVSU]HUDĨOLZ\QDáELHPLĊVDNDZDá
-DNE\JRNWRSRZ\NUDZDá
5ĊFHPLDáNWyU\PLVLĊVDPSRERNDFKĞPLJDá
$OERQDSRZLHWU]HGĨZLJDá
-DOXER]áDVNLERVNLHMGRV\üMHVWHPĞPLDáD
$ĪHPPXVURG]HQDNOHQD
%RPLĊ]VWUDFKXGUĪąF]NDZ]LHQD
-DNVLĊZ]LąáWáXF]WDUWDVHPREU]\Gá\NU]\NDáD
8FLHNáDPWHG\GRMDP\
%H]QLHJRE\áDE\PVLĊ]]ZLHU]ąWNLHPSR]QDáD
&RNRĪXV]HN]RJRQNLHPPDWDNMDNP\PDP\
0LQNDMHJRQLHQDGĊWD,FKRüPDE\VWUHĞOLSLĊWD
']LZQLHPLVLĊ]VNURPQHJRZHMĨU]HQLDSRGREDá
-DNQDV]HWDNąVDPąURERWąPDXV]ND
&RĞJRZQLHXNąVLáRERVLĊáDSNąVNUREDá
0yMGXV]ND
6]áDPJRSRLVNDüOHF]PL]DEURQLáWHQGUXJL
7HMSU]\MDFLHOVNLHMXVáXJL
.LHG\QDJáHJRQDURELáNáRSRWX
:U]DVQąZV]\QDPQLH]IXNLHP
Ä.WRWRWX"NWRWRWX"´ª
©6WyM²U]HF]HPDWND²FyUNRPRMDOXED
$ĪPURZLHSU]HFKRG]LSRPQLH
:LHV]OLMDNVLĊWHQ]RZLHFRWDNVLHG]LDáVNURPQLH"
.RWEHVW\MDQDURGXQDV]HJR]DJXED
7HQGUXJLE\áWRNRJXWJURĨEDMHJRSXVWD
,SU]\MGąPRĪHWHF]DV\
ĩH]MHJRFLDáDMHĞüEĊG]LHPIU\NDV\
$]DĞNRWQDVPRĪHVFKUXVWD
6WU]HĪVLĊWHJRVNURPQLVLDSURV]ĊFLĊMHG\QLH
,WĊ]GURZąPDNV\PĊZVZHMSDPLĊFL]DSLV]
1LHVąGĨQLNRJRSRPLQLH
%RVLĊZVąG]HQLXSRV]NDSLV]ª
DTP by SHADE
48
1LHGĪZLHGĪLGZDMVWU]HOF\
'ZDMVWU]HOF\3LRWUL0LFKDáZZLHONLHME\OLELHG]LH
&KáRGQRLJáRGQRLSXVWNLZNDOHFLH
:LĊFGRNXĞQLHU]D©6áXFKDMFLHVąVLHG]LH
.XSFLHVNyUĊQLHGĨZLHG]LDWDNLHMQLH]QDMG]LHFLH
1DFDá\PĞZLHFLH
%RWRZLHONDMDNZURWDRGSDĔVNLHMVWRGRá\
0RĪQDQLąSRV]\üGDFKQDQDV]HMFKDFLH
$ZáRVRW\OLF]DUQLHMV]\RGVPRá\
,VWQDSLHU]\QDPLĊNNLMHGZDELVW\
2WNUyWNRPyZLąFMDNMąRGSU]HGDFLH
6WRQDVWR]DUREHNF]\VW\ª
©+DWRSRNDĪFLHª²©%DQDV]QLHGĨZLHGĨZERUX
/HF]MXWURVáRZRKRQRUX
3yMG]LHGRMDWHNª
7DUJZWDUJ²SU]\ELOLLZ]LąZV]\]DGDWHN
3RV]OLQDáRZ\$ĪWXMDNZRáDQ\
1LHGĨZLHGĨVSU]HGDQ\L]DGDWNRZDQ\
:SURVWQDQLFKELHĪ\
0\ĞOLZF\ZQRJL7HQZSUDZRWHQZOHZR
3LRWUFRWFKXZ\OD]áQDGU]HZR
$0LFKDáEU]GĊNQD]LHPLĊLMDNPDUWZ\OHĪ\
%RVá\V]DáNLHG\ĞJG]LHĞĪHZWDNLHMELHG]LH
8GDZDüQLHERV]F]\NDWRVSRVyEMHG\Q\
*G\ĪFDáHSOHPLĊQLHGĨZLHG]LH
0DZLHONLZVWUĊWGRSDGOLQ\
*áXSLQLHGĨZLHGĨGDáVLĊ]áXG]Lü
3DWU]\F]áHNOHĪ\]GUĊWZLDá\LEODG\
0QLHPDĪHXPDUáOHF]ERMąFVLĊ]GUDG\
:ąFKDREUDFDSUyEXMHSU]HEXG]Lü
3RWUąFDáDSą]DRGGHFKHPĞOHG]L
©7RWUXS²SRZLDGDZUHV]FLH²ĪHUQLHGODQLHGĨZLHG]L
8FKRGĨP\ERFXFKQLHVURG]Hª
3DUVNQąáQRVSU]HWDUáL]QLNáJG]LHĞQDGURG]H
3LRWU]áD]L]GU]HZDELHJQLHGR0LFKDáD
©ĩ\MHV]EUDFLH"%RJXFKZDáD
0DUáHP]HVWUDFKXMDNFLĊQLHGĨZLHGĨPDFDá
,áDSąVZRMąREUDFDá
$OHFRRQWDNLHJRV]HSWDáFLGRXFKD
*G\OHĪDáHĞMDNNáRGD]DGDUáV]\QRVZJyUĊ"ª
©5]HNáPLÄ*G\MHVWHĞWFKyU]HPQLHXGDZDM]XFKD
1DMSU]yG]DELMQLHGĨZLHG]LDSRWHPVSU]HGDMVNyUĊ´ª
DTP by SHADE
49
2JURGQLNLQLHGĪZLHGĪ
1LHSRPQĊ]MDNLFKSREXGHN
1LHGĨZLHGĨ0LVLRSRU]XFLáVZRLFKWRZDU]\V]\
,ZFLHPQ\FKERUyZ]DFLV]\
ĩ\áMDNSUDZG]LZ\RGOXGHN
=G]LF]DáGRUHV]W\QLHG]LZSU]H]GZDODWD
0LOF]DáLPLOF]DáDJG\JáyGGRVNZLHUDá
:]LPLHVVDááDSĊZOHFLHPLyGSRGELHUDá
=DWĊVNQLáZUHV]FLHGRĞZLDWD
%RFKRüPLOF]HQLHXOXG]L
=ZLHVLĊFQRWąL]DVáXJą
-HGQDNVNRURWUZD]DGáXJR
,QLHGĨZLHG]LRZLVLĊ]QXG]L
1LHGDOHNRRGSXV]F]\E\áPDá\RJUyGHN
0LHV]NDáZQLPGUXJLRGOXGHN
&]áRZLHN,WHQVLĊQXG]LáLFKRFLDĪREILFLH
=V\áDá\PXVZHGDU\
3RPRQDL)ORUD
6SU]\NU]\áVRELHPLOF]HQLHLVDPRWQHĪ\FLH
=DWHPSHZQHJRZLHF]RUD
5XV]\áZĞZLDWSHáHQZHVHOD
6]XNDüVRELHSU]\MDFLHOD
:W\P]DPLDU]HLZáDĞQLHZW\PVDP\PPRPHQFLH
1LHGĨZLHGĨZ\V]HGá]PDWHF]QLND
,F]áRZLHNQDJOHQDGURJL]DNUĊFLH
=0LVLHPQRVZQRVVLĊVSRW\ND
=DGUĪDáZRF]DFKPXĞFLHPQLDáR
©2WRĪHP²P\ĞOL²VSUDZLáVRELHáDĨQLĊª
/HF]0LĞFKRüJEXUMDNLFKPDáR
.LZQąáQDĔáDSąSU]\MDĨQLH
,PUXNQąá©3yMGĨZDĞü]HPQą]MHP\WURFKĊPLRGXª
©3DQLH²U]HF]HRJURGQLN²MDPMXĪSRRELHG]LH
$OHUDF]ZVWąSLüGRPHJRRJURGX
0DPRZRFHPLyGPOHNR3DQRZLHQLHGĨZLHG]LH
/XELąSU]\VPDNLZLĊFSURV]ĊVąVLDGD
&]\PPRMDFKDWNDERJDWDW\PUDGDª
0LĞ]JRG]LáVLĊ]RFKRWąQLP]MHGOLZLHF]HU]Ċ
=ZLHU]SRNRFKDáF]áRZLHNDF]áHNSROXELá]ZLHU]Ċ
,JG\PLyGUR]F]XOLáREX
3U]\VLĊJOLVRELHSU]\MDĨĔDĪGRJUREX
=DPLHV]NDOLZLĊFUD]HPFKRFLDĪWRSRGREQR
1LĨOL]JáXSLPLOHSLHMĪ\üRVREQR
&]áRZLHNSUDFRZDáZRJURG]LH
$0LĞNXZVSyOQHMZ\JRG]LH
&KRG]LáZODVQDSRORZDQLH
,RNXFKQLPLDáVWDUDQLH
,SLHF]HĔNUĊFLáQDURĪQLH
=DĞQDGHZV]\VWNR]UĊF]QLHLRVWURĪQLH
0XFK\RJDQLDáLáDSDá
3HZQHJRUD]XJG\]QXĪRQ\SUDFą
2JURGQLNVPDF]QR]DFKUDSDá
=MDZLDVLĊPXFKDODGDFR
6LDGDĞSLąFHPXQDQRVZáD]LZXFKR²
0LVLRMąVSĊG]DDOHQDGDUHPQLH
©&]HNDMĪH²ZU]DVQąá²W\SU]HEU]\GáDPXFKR
1LHXMG]LHFLWRQDVXFKR
=REDF]\V]FRWRGUZLü]HPQLHª
3RFKZ\FLáNDPLHĔ]]DPDFKHPZ\FHOD
-DNSDOQąáUD]HP]PXFKą]DELáSU]\MDFLHOD
1LHFKNWRFKFHFRFKFHJDGDDMDSRZLHPV]F]HU]H
ĩHMHĞOLW\ONRQLHERQDVXVWU]HĪH
3U]HGSU]\MDFLyáPLJáXSFDPL
1LHSU]\MDFLRáRPGDP\UDG\VDPL
DTP by SHADE
50
2VLHáLSLHV
©-HĞOLFKFHV]RĞOHE\SLHVNRFKDáFLHELH
.RFKDMĪHW\SVDªVáRZDVą/RNPDQD
5R]XPLDáMHQDV]RVLHáERüMXĪQLHE\áĨUHELĊ
$OH]QLFKGUZLá7DOHNNRĞüMDNE\áDVNDUDQD
2SRZLHPGODZDVE\GOąWSRWRPQ\FKQDXNL
7HQRVLHáQRV]ąFMDN]D]Z\F]DMMXNL
6]HGáZĞODG]DSDQHPD]DQLPL]W\áX
0DMąF\QDGMXNDPLLE\GOĊFLHPGR]yU
/HGZLHZLGQ\ZNáĊEDFKS\áX
%LHJáSLHVZ\ZLHVLZV]\R]yU
%RJGDMWDNLFKGR]RUFyZ
3U]H]GURJLF]DVZV]\WHN
1LHWNQąáVLĊVZHJRSRGZáDGQHJRá\WHN
2ZV]HPEDZLąFJRWR]ERNXKHUFXMH
7RVLĊQDSU]yGZ\VIRUXMH
2JRQHPZFLąĪGOD]DFKĊWX
.UĊWXZĊWX
6]OLWDNDĪGRSRáXGQLD
3DQQDVNZDUQDU]HNDá
6LDGáSRGGU]HZHPL]DVQąá
7HJRüRVLHáF]HNDá
2EHMU]DáVLĊLQDSU]yGGDUĔSU]\GURG]HVLHNDá
3RWHPSRVWU]\JDü]DF]ąáF]XEHNPLHG]\
1DNRQLHF²SU]H]UyZKRSVDVD²
:LG]LVLĊZáąFHMDNRĞPLPRZLHG]\
1LH]QDOD]áFLWDPSU]\VPDNyZ
&KZDVWRZLVNDQLERG]LDNyZ
/HF]NRQLF]\Q\GRSDVD
©%ĊG]LHV]VLĊPLDá]S\V]QD7\ONRW\F]áRZLHF]H
=PLáXMVLĊĞSLMª7DNZHVWFKQąáLVLHF]HDVLHF]H
3VXRVNRPDLSRNXVD
©0yMRVáRVLXRGUDQDMHVWHPQDF]F]RPGOLPLĊ
7\PDV]ZĊG]RQNĊZMXNDFKDĪVWąGF]XüSRG\PLH
3R]ZyOĪHGDPMHMFDáXVD
:LHV]MDN]URELP"-DVWDQĊQDGZLHáDS\GĊENLHP
$W\SU]\NOĊNQLMQDMHGQRNRODQRª
1DV]HJRLVWDMDNE\GRPXUXJDGDQR
6LHF]HDĪXMHPLOF]ąF$ĪZUHV]FLHSyáJĊENLHP
:\SFKDQ\PNRQLF]\Qą©&RVLĊWXZDáĊVDV]"
3RV]HGáE\ĞSVLHGRQRJL-DNMHJRPRĞüZVWDQLH
'DFLVLĊĞQLDGDQLHª
2GSRZLHG]LQLHF]HNDáLREXV]F]ąN]QRZX
7DN]DUZDáWUDZ\ĪHDĪZ\JU\]áZ]LHPLGRáHN
.OQąFSVDĪHPXSU]HV]NDG]D
:WHPQDJOH]]DURZX
%á\VQąáNXQLHPXSDUąNUZDZ\FKĞZLHFZLáNRáDN
%LRUąFJRQDFHOLQDWXM
:WHG\GRSVD©%UDFLHEURĔFLXFLXQDWXUDWXMª
$SLHV©-DQLHWZyM5DWXMDQLWZyMSDQ%URQLHF
1LHZU]HV]F]LáąNLQLHWUDWXM
&]HNDMDĪMHJRPRĞüZVWDQLH
1DZDĞFLREURQLHQLHLSRUDWRZDQLHª
:WHMĪHFKZLOLZLONRVáDGRU]Qąá
2WLNRQLHF
DTP by SHADE
51
3DMąNLMDVNyáND
-RZLV]XUDWXMERMXĪ]JáRGXJLQĊ
0LHMOLWRĞüQDGPRLPORVHP
-DVNyáNDZV]\VWNLHPXFK\VSU]ąWDPLSU]HGQRVHP
7RF]\PMDĪ\MĊPLHVLąFRQD]MHZJRG]LQĊ
:V]DNSU]ĊGĊGRĞüPRFQHVLDWNL
,RSá\ZDáE\PZGRVWDWNL
*G\E\QLHRQD
1LHQDV\FRQDLXSU]\NU]RQD
1LHUD]Vá\V]ĊPXFKDE]\ND
-HV]F]HFKZLOND²ZSDGQLHZVLHFL
*G]LHWDP-DVNyáNDSU]\OHFL
&DS]DPXFKĊLXP\ND
0DSU]HFLHĪQDVZHELHVLDG\
,QQHRZDG\
-D]DĞMHG\QLHPXFKDPLVLĊĪ\ZLĊ
&]HPXĪPLMH]DELHUD"&]\WRVSUDZLHGOLZLH"ª
.LHG\WDNSDMąNQDGVZąGROąELDGD
-DVNyáNDZLG]ąFPXFKĊĪHEOLVNRVLĊEáąND
0LĊG]\SDMĊF]\QĊZSDGD
3RU\ZDVLHüLSDMąND
=ZROL-RZLV]DSU]\Ī\FLDELHVLHG]LH
=UĊF]QRĞüLVLáDUHMZLHG]LH
$JG]LHĞQDV]DU\PNRĔFXSURVWDF]NyZJURPDGD
2NUXFK\]MDGD
DTP by SHADE
52
3DQRJURGQLN
-DNLĞQLE\]ZDV]HFLDREMąáNLHG\ĞZVSDGNX
:LHMVNą]DJURGĊSROHLRJUyGZGRGDWNX²
6NURPQ\VDGNPLHF\OHF]PXVLĊ]GDZDáR
ĩHWRRJUyGMDNLFKPDáR
:LĊFĪ\ZRSáRWHPRWRF]\áJRZV]ĊG\
:DU]\ZD]DVDG]LáZJU]ĊG\
6]F]HSLáMDEáRQLHLJUXV]NL
$GOD0DáJRVLQDZLDQNL
%\áNU]DNMDĞPLQXWURFKĊPDFLHU]DQNL
,NRáRGUyĪNL
5yĪDNZLWQąFD
:WHPOLFKRZQLRVáR]DMąFD
:NUDGáVLĊSRPLĊG]\]DJRQ\
*RĞüQLHSURV]RQ\
0áRGHOLVWNLVNXEDá]U]HS\
=MDGDáVDáDWĊNDSXVWĊ
=NRU\SRRJU\]DáV]F]HS\
,ZV]HONąF]\QLáUR]SXVWĊ
7URSLáRJURGQLNLĞFLJDáQDWUĊWD
/HF]JG\PXZUHV]FLHNRQFHSWXQLHVWDáR
3U]HGMDĞQLHSDQDZ\WRF]\áU]HF]FDáą
©7HQUDEXвU]HF]H²WDEHVWLDSU]HNOĊWD
-XĪPLNRĞFLąZJDUGOHVWRL
-DNZąĪXP\NDVSRGNLMD
:V]\VWNLH]DVDG]NLRPLMD
,NDPLHQLDVLĊQLHERL
,VWQ\GLDEHáQLH]DMąFª²©6NRĔF]ąVLĊWHSVRW\
2GU]HNáMDĞQLHSDQáDVNDZLH²
'LDEHáQLHGLDEHáMDPXáDĨQLĊVSUDZLĊ
1LHFKQRPyM'RVNRF]ZHĨPLHJRZREURW\
=MHOLFKDV]DUDNMHĞOLVLĊZ\ZLQLH
-XWURFLHELHQDZLHG]Ċ]URELPSRORZDQLH
,NRWFRW\OH]EURLáWRELHVLĊGRVWDQLHª
-DNRĪSU]\E\áQD]DMXWU]ZSRUDQQHMJRG]LQLH
=DQLPVáXJFDáD]JUDMDGRMHĪGĪDF]HFKDUW\
©7U]HEDFRĞ]MHĞü²SDQU]HF]H²JáRGQ\PQLHQDĪDUW\
=DMąFPRĪHSRF]HNDü:V]DNĪHPDV]NXUF]ĊWD"
$RNRQLDFKLOXG]LDFKQLHFKWHĪZDĞüSDPLĊWD
3DQLHQNRSURVLPEOLĪHM-DNĪHFLQDLPLĊ"
0DáJRVLD"%DUG]RáDGQLH$NLHG\ĪZHVHOH"
6LąGĨĪHWXSU]\PQLHSRU]XüFHUHJLHOH
$MDN]VHUGXV]NLHP"0RĪHMHV]F]HGU]\PLH"ª
,EH]VNUXSXáXĞFLVNDELDáHGáRQLH
&KZDOLXURGĊ
*áDV]F]HSRGEURGĊ
0DáJRVLZVW\GSDOLVNURQLH
3áDF]HEURQLVLĊLGąVD
$RMFLHFJáRZąSRWU]ąVD
:NXFKQLW\PF]DVHPWDUWDVMDNZHPá\QLH²
3UDĪ\VLĊVPDĪ\LSLHF]H
'UHZ]EUDNáR²V]F]HS\]VDGXSáRQąQDNRPLQLH
DTP by SHADE
53
©ĝOLF]QHZLG]ĊPDV]V]\QNLSRF]FLZ\F]áRZLHF]Hª
©1LHFKVáXĪąMDĞQLHSDQXª²©']LĊNXMĊFLV]F]HU]H
,V]DUDNLHPRGSáDFĊPLá\XSRPLQHN
:DUWHV]\QNL]DMąFDD]DMąFZDUWV]\QHN
1LHFKMH]DUD]:DOHQW\GRGZRUX]DELHU]Hª
'DQRZUHV]FLHĞQLDGDQLH3DQ]DWU]HFK]DMDGD
3LMH]GURZLH0DáJRVLRMFDMHJRPRĞFL
$QDG]LHG]LĔFXKXODVáXĪDOFyZJURPDGD
&KUXSLąRZLHVUXPDNLFKDUW\JU\]ąNRĞFL
©1DNRĔª²SDQNU]\NQąá,P\ĞOLZFyZU]HV]D
=ZU]DVNLHPLĞPLHFKHPGRVDGXSRVSLHV]D
+DMĪH]DNRWHPWĊG\LRZĊG\
7UDWXMąNU]HZ\LJU]ĊG\
©3áRWUR]UąEDüª²SDQZRáD²XWRURZDüGURJĊ
3U]HFLHĪSU]H]SáRWQDNRQLXZ\MHFKDüQLHPRJĊª
-ĊNá\RVWUHVLHNLHU\.RWZNDSXĞFLHVNU\W\
=REDF]\áRWZyUZLĊFQLHWUDFąFF]DVX
:]LąáQRJL]DSDVLGUDSQąáMDN]P\W\
3URVWRGRODVX
3XV]F]RQRFKDUW\=DFKDUWDPL]W\áX
3RELHJáSDQLGRMHĪGĪDF]H
*UDF]V]DUDNMDNSLáNDVNDF]H
:\SU]HG]LáF]HUHGĊFDáą
,]QLNQąáJG]LHĞZNáĊEDFKS\áX
1LHZLHPFRVLĊGDOHMVWDáR
$OHRJURGQLN]RVWDáVDPZĞUyGVDGX
,áDPLąFUĊFHREOLF]DVZHVWUDW\
3U]HSDGá\JU]ĊG\ZDU]\ZLVDáDW\
'\ĔRJyUNyZDQLĞODGX
=áDPDQHGU]HZNDĪ\ZRSáRWZ\FLĊW\²
6áRZHPVWUDV]OLZHSXVWNRZLH
:LĊFU]HNáEROHĞFLąSU]HMĊW\
©2WMDNVLĊEDZLąSDQRZLH
:MHGQąJRG]LQĊ]QLV]F]\OLPQLHZLĊFHM
1LĪHOLW\VLąF]DMĊF\ª
=UyZQ\PLVRELHMHĪHOLPDV]]ZDGĊ
:áDVQ\PUR]XPHP]ZDOF]DMSU]HFLZQLND
%RJG\PRFQLHMV]\FKSRSURVLV]RUDGĊ
&]HNDFLĊORVRJURGQLND
DTP by SHADE
54
3DVWHU]LPRU]H
3RQDGVNDá\LU]HF]NL
3ĊG]LáSDVWHU]RZLHF]NL
*G\]HV]áR]RU]H
$XMĨU]DáPRU]H
-DNZVSDQLDáHGRVWRMQH
-DNZ]DFLV]XVSRNRMQH
-DNVLĊV]NOQLá\SRZRG]LH
%ODVNLVáRĔFDSU]\ZVFKRG]LH
=DNRFKDáVLĊZĪ\ZLROH
:LĊFU]HNá©3á\QąüMDZROĊ
1LĪVLĊWXáDüSR]LHPL
=RZLHF]NDPLPRMHPLª
3U]HGDáMHZLĊFL]VWUDWą
$]DWR
1DNXSRZDáGDNW\OyZQDRNUĊW]JURPDG]Lá
3á\QąáPRU]HPDJG\JRZLDWUSU]HFLZQ\]GUDG]Lá
:]áąFKZLOĊ
6WUDFLáRNUĊWLGDNW\OH
:LĊFGRRZLHFQLHERUDNDJG\MHSDVá]QRZX
=RF]\áPRU]H
:VSRPQLDZV]\QDNRU]\Ğü]REáRZX
5]HNáNáDQLDMąFVLĊQLVNRUD]GUXJLLWU]HFL
©0yZLĊWRLSRZWDU]DP]SU]\VLĊJąZDV]HFL
%ąGĨMHV]F]HSR]RUQLHMV]H
%ąGĨMHV]F]HVSRNRMQLHMV]H
6]NOQLMVLĊMDNFKFHV]ZSRJRG]LH
,Z]DFKRG]LHLZZVFKRG]LH
:LHPMDFRFLĊáDJRG]L
:LHPMDRFRWXFKRG]L
&KFLDáRE\VLĊGDNW\OyZ"1LHXGDVLĊV]WXND
3DQLHPRU]H2VWURĪQ\NWRVLĊUD]RV]XNDª
DTP by SHADE
55
3DVWHU]LU\E\
$QWRVLDPLDáDUD]FKĊWNĊ
5\ENLXáRZLüQDZĊGNĊ
$QLHGDOHNR
1DGU]HNą
6LDGá$QWRĞJUDMąFQDIOHFLH
'ODF]HJR"%RZLHG]LDáSU]HFLH
ĩHZV]\VWNLHZHZVLG]LHZF]ĊWD
:LHOELąSDVWHU]DWDOHQWD
=DVá\QąáQDRNROLFĊ
-DNRPLVWU]ZĞSLHZLHZPX]\FH
$ZLĊFQDG]LHMDJRáHFKFH
ĩHSOHPLĊU\EHNWHĪ]HFKFH
:]DVDG]NL]EOLĪ\üVLĊVWURQĊ
'ĨZLĊNDPLIOHWX]ZDELRQH
*UDZLĊFLGPXFKDLGPXFKD
/HF]ĪDGQDU\ENDQLHVáXFKD
.DĪGDXQLND
+DF]\ND
$ZLĊFQDVSRVyEVLĊELHU]H
)OHWU]XFDFKZ\WDZLĊFLHU]H
,XNRFKDQHM$QWRVL
2EILW\SRáyZSU]\QRVL
.WR]GUDG\QLHVáXFKDJáRVX
1LH]DZV]HRG]áHJRORVX
5R]XPHPVZ\PVLĊZ\ZLQLH
%RZLHPZRVWDWQLHMJRG]LQLH
0RĪHJRVFKZ\WDüGRPDWQL
6LáDDUJXPHQWRVWDWQL
2ELHGQHU\ENLZV]DNZLHFLH
ĩHSU]HPRFSUDZHPMHVWZĞZLHFLH
DTP by SHADE
56
3LHVLFLHĔMHJRZZRG]LH
,OXĪWROXG]LZREáĊG]LH
*RQLąFPDUĊ]\VNSRVWUDGD
7UDIQąEDMHF]NĊZW\PZ]JOĊG]LH
0ĊGU]HF(]RSRSRZLDGD
3LHVRGU]HĨQLF]HMSRVáXJL
1LyVáSU]H]ZRGĊPLĊVDNDZDá
,ZWHPJG\PXWDNLGUXJL
=PLĊVHPQDGQLHLĞüVLĊ]GDZDá
&KFąFMHSRUZDüSXV]F]DZáDVQH
,]DWDSLDZQXUWJáĊERNL
1LHMHVWĪHWRJáXSVWZRMDVQH
'ZLH]DRJRQFKZ\WDüVURNL"
DTP by SHADE
57
3LHVLZLON
-HGHQEDUG]RPL]HUQ\ZLON²VNyUDDNRĞFL
0\V]NXMąFSR]DPUR]NDFKNLHG\ZáDS\GPXFKD
=G\ELHSU]\SDGNLHP%U\VLDMHJRPRĞFL
%HUQDUG\ĔVNLHJRNDUNXVĊG]LRZVNLHJREU]XFKD
6LHUĞüQDQLPEá\V]F]\JG\E\V]PHOFRZDQD
3RGJDUGOHWáXVWH]ZLVáHGRNRODQD
Ä$ZLWDMSDQLHNXPLH:LWDMSDQLH%U\FKX
-XĪRGODWNRS\DZDVQLZLGXQLVá\FKX
:WHG\ĞE\áPDá\NRQGOLNDOHNWRQLH]SRVWHP
3UĊGNR]PLHQLDILJXUĊ-DNĪHVáXĪ\]GURZLH"³
Ä1LF]HJR³²%U\VLRRGSRZLH
,]DJU]HF]QRĞüNLZQąáFKZRVWHP
Ä2MRMQLF]HJR²ZLGDü]HZ]URVWXLWXV]\
&RWR]DáHEPyM%RĪHFKRüZDOLüREXFKHP
$NDUNMDNLDEU]XFKMDNL
%U]XFKQLHFKPQLHSRUZąVREDNL
-HĪHOLXF]FLZV]\XV]\
:LHSU]DZLG]LDáHPNLHG\]WDNLPEU]XFKHP³
ÄĩDUWXM]GUyZNXPLHZLONXOHF]PyZLąFEH]ĪDUWX
-HĞOLFKFHV]PRĪHV]VRELHUyZQLHZ\SFKDüERNL³
Ä$WRMDNNLHG\ĞáDVNDZ"³²Ä2WWDNEH]RGZáRNL
%RU\LQRU\RGGDZV]\F]DUWX
,áDMGDFNLFKSRSROXZ\U]HNáV]\VLĊĞZLVWDĔ
,GĨPLĊG]\OXG]L²LQDVáXĪEĊSU]\VWDĔ³
Ä/HF]ZWHMVáXĪELHFRURELü"³²ZLON]QRZX]DS\WD
Ä&RURELü"²']LHFNRMHVWHĞ6áXĪEDZ\ĞPLHQLWD
2WMHGQR]GUXJLHPQLFDQLF
']LHG]LĔFDSLOQRZDüJUDQLF
3U]\E\FLHJRĞFLV]F]HNDQLHPJáRVLü
1DG]LDGDZDUNQąüĪ\GDSRWDUPRVLü
3DQRPSRFKOHELDüXNáRQHP
6áXJRPZDFKORZDüRJRQHP
$]DWRĪEUDFLHQLF]HJRQLHEUDNQLH
2GSDQyZSDQLąWHNG]LHZHN
2NUXV]\QNRVWHNSROHZHN
6áRZHPF]HJRGXV]DáDNQLH³
3LHVPyZLáDZLONVáXFKDáXFKHPJĊEąQRVHP
1LHVWUDFLáVáyZNDSRáNQąáG\VNXUVFDá\
,QDGVPDF]QHMSU]\V]áRĞFLPHG\WXMąFORVHP
-XĪRELHFDQHZLHWU]\áVSHF\Dá\
:WHPSDWU]\²Ä$FRWR"³²Ä*G]LH"´²Ä2WWXQDNDUNX"³
Ä(FKEáD]HĔVWZR³²Ä&yĪSU]HFLH"³²Ä2WRZLG]LV]WURV]NĊ
3U]\F]HVDQRERQDQRFNáDGąPLREURĪNĊ
$ĪHE\POHSLHMSLOQRZDáIROZDUNX³
Ä&]\WDN"SLĊNQąĞZLDGRPRĞüVFKRZDáQDRVWDWNX´
Ä,FyĪZLONXQLHLG]LHV]"³²Ä&RQLHWRQLHEUDWNX
/HSV]\ZZROQRĞFLNĊVHNODGDMDNL
1LĨOLZQLHZROLSU]\VPDNL³
5]HNáLGUDSQąZV]\FRPLDáVNRNXZáDSLH
$ĪGRWąGGUDSLH
DTP by SHADE
58
3LMDNLMHJRĪRQD
*G\]GURĪQDZDGDQDáRJLHPVLĊVWDQLH
:VW\GDQLSRVWUDFKMHMQLHZ\NRU]HQL
3U]\NáDGHPVWZLHUG]ĊWR]GDQLH
&]áHNSHZLHQ]NU]\ZGą]GURZLDLNLHV]HQL
&]FLEDFKXVRZHMVNáDGDMąFGRZRG\
&RG]LHQQLHWRSLáVZyMUR]XPZEXWHOFH
:LĊFUD]JG\ZUyFLá]JRVSRG\
6SLW\MDNQLHERV]F]\N%HOD
ĩRQDVIUDVRZDQDZLHOFH
7UXPQĊZSLZQLF\FDáXQHP]DĞFLHOD
,QDGZDVSXVW\]DP\NDRSRMD
6NRURZ\WU]HĨZLDáSDWU]\ZNRáRVLHELH
0DU\JURPQLFHNLUMDNQDSRJU]HELH
©&yĪWR"²]DZRáD²F]\ĪE\ĪRQDPRMD
=RVWDáDZGRZą"ª:WHG\NRELHWDZPLOF]HQLXJáĊERNLHP
8GDMąFSRVWDüJURERZą
3RZROQ\P]EOLĪDVLĊNURNLHP
,PĊĪXONRZLSRGDMHĞQLDGDQLH
6DPHJRFK\EDJRGQH/XF\SHUD
2VáXSLDáRF]\SU]HFLHUD
,ZLHU]ąFĪHZSLHNLHOQHGRVWDáVLĊRWFKáDQLH
©.WRMHVWHĞ"ª²S\WDĪRQ\©-DPVáXJąV]DWDQD
-HĞüGDMĊW\PFRSLHNáXSU]\SDGOLZXG]LDOHª
$PąĪMHMQDWR©$FKPRMDNRFKDQD
$SLüQLHGDMHV]LPZFDOH"ª
DTP by SHADE
59
3RWRNLU]HND
=V]XPHPVWUDV]OLZ\PSU]H]ODV\LVNDá\
3RWRNVSLHQLRQ\WRF]\áPĊWQHZDá\
+XNJURPXV]HU]ąFGRNRáD
7UZRĪ\áGROLQ\LVLRáD
-HĨG]LHFSU]H]]EyMFyZZGURG]HQDSDGQLĊW\
6NRF]\áZEXU]OLZHRGPĊW\
,SU]HUDĪRQ\KDáDVHP
0QLHPDáĪH]JLQLHDOHMHJRWUZRJL
1DQLF]\PVSHá]á\W\PF]DVHP
3RWRN]SR]RUXWDNVURJL
%\áZU]HF]\Sá\WNLLQLHJURĨQ\ZFDOH
3RSĊG]LáGDOHMLVWDQąáQDGU]HNą
-DNRVHQFLFK\Sá\QĊá\MHMIDOH
$]EyMF\E\OLWXĪWXĪQLHGDOHNR
=DWHPXFKRG]ąFSRJRQL
ĝPLDáRSU]H]U]HNĊSRSá\Qąá
/HF]ZFLFKHMD]GUDGQHMWRQL
,MHĨG]LHFLUXPDN]JLQąá
1LHWHQJURĨQ\NWRKXF]\PLRWDVLĊLGąVD
*QLHZEá\ĞQLHLSU]HPLMD²]GUDGDPLOF]NLHPNąVD
DTP by SHADE
60
3U]\MDFLHOH
'áXJRSU]\MDĨĔSUDZG]LZąJRQLáHPSRĞZLHFLH²
:0RQRPRWDSD]QDOD]áHPMąMHV]F]H
&KRüPXV]ĊZ\]QDüZVHNUHFLH
ĩHLWHQSU]\NáDGZU]ĊG]LHEDMHNPLHV]F]Ċ
ĩ\OLZW\PNUDMXGZDMRE\ZDWHOH
-HGQDGXV]DZGZyFKFLDáDFKWDF\SU]\MDFLHOH
ĩHLPSRGREQ\FKZFDá\PERĪ\PĞZLHFLH
=ODWDUQLąQLHZ\QDMG]LHFLH
1LHSRPQĊMDNVLĊ]ZDOLZLĊFRFKU]F]ĊW\PF]DVHP
-HGQHJR]QLFK'DPRQHPGUXJLHJR3LW\DVHP
%RWHLPLRQDMDNZLHFLHX*UHNyZ
:G]LHMDFKSU]\MDĨQLVá\QĊá\RGZLHNyZ
3HZQHJRUD]XRSyáQRFQHMSRU]H
3LW\DVRSXV]F]DVZHáRĪH
,GUĪąF\Z\EODGá\]WUZRJL
:'DPRQDSRVSLHV]DSURJL
5R]EXG]DVáXĪEĊ2FNQLRQ\áRVNRWHP
3RZVWDáSU]\MDFLHOZ]LąáNLHVĊ]H]áRWHP
0LHF]RVWU\SU]\SLąáGRERNX,U]HF]H
©3RZLHG]QDMPLOV]\3LW\DVLH
=MDNLHMSU]\F]\Q\ZWDNQLH]Z\Ná\PF]DVLH
0RMHPX]MDZLDV]VLĊRNX"
6NąGWZRMDEODGRĞüLWUZRJD"
0RĪHĞZSRWU]HELH"²SU]\QRV]ĊFL]áRWR
0RĪHREHOJĊFKFHV]REP\üZNUZLZURJD"²
0DPRUĊĪFKRGĨP\ª²
©']LĊNLFL'DPRQLH
2GSDUáSU]\MDFLHOZLHPMDĪH]RFKRWą
6WDQąáE\ĞZPRMHMREURQLH
/HF]QLHGODWHJRZQRF\FLĊQDFKRG]Ċ
/HGZLH]DVQąáHPDĪRWR
=MDZLáHĞPLVLĊ]WZDU]ąVPXWQąL]ERODáą
:LĊFMDNQDMU\FKOHMSU]\ELHJáHPWXZWUZRG]H
&]\OLVLĊWRELHFR]áHJRQLHVWDáRª
.WyU\]QLFKEDUG]LHMNRFKDá"
7UXGQHWRS\WDQLH
'OD(XURS\QD]DZV]H]DJDGNą]RVWDQLH
DTP by SHADE
61
3WDV]QLNMDVWU]ąELVNRZURQHN
1LHZLHP]SRWU]HE\F]\WHĪGODLJUDV]NL
3WDV]QLNOXVWHUNLHPZDELáPDáHSWDV]NL
:NRáRVWDá\VDPRWU]DVNL
,F]\KDáDVLHüUR]SLĊWD
1DSWDV]ĊWD
=QĊFRQ\MDVQ\PLEODVNL
6NRZURQHNQLHEDF]QLHOHFL
7XĪNRáRVLHFL
&K\Ī\PVNU]\GHáNLHPSRP\ND
.RáRSWDV]QLND
1LHZLG]ąFĪH]JRQMXĪEOLVNL
:WHPMDVWU]ąEáRZyZVSUDJQLRQ\
6SDGDLRVWU\PLV]SRQ\
&KZ\WDJRZNUZDZHXĞFLVNL
/HF]QLPVLĊ]DEUDáGRMDGáD
6LHüQDĔ]DSDGáD
Ä&yĪHPWRELH]DZLQLá":\SXĞüPLĊF]áRZLHF]H´
-DVWU]ĊELąPRZąSWDNU]HF]H
Ä$]DFyĪRGSDUáSWDV]QLNZDĞüVNRZURQNDJQĊEL"
:V]DNLRQWRELHQLH]DZLQLáSU]HFLH´
1LHVWHW\&]HPXĪQDĞZLHFLH
7DNPDáRVLDWHNWDNZLHOHMDVWU]ĊEL
DTP by SHADE
62
5DGDV]F]XUyZ
$WW\ODNRWyZ*U\]RVáDZNUZLRĪHUF]\
6WUDV]QHZĞUyGV]F]XUyZF]\QLáVSXVWRV]HQLD
*G]LHVSRMU]HüVWRMąPDU\OXEPRJLáDVWHUF]\
$QLHGRELWNLV]F]XU]HJRSOHPLHQLD
6LHG]ąFMDNWUXVLHZQRUDFKDE\XMĞüSU]HG]JXEą
0DUá\]JáRGXL]HVWUDFKX
/HF]UD]JG\]0LQHWNąOXEą
.RW]DNRFKDQ\LJUDáJG]LHĞQDGDFKX
6]F]XU\SU]HFLZNRZVSyOQHPXZURJRZL
:DOQąQDUDGĊ]ZRáDá\
3UH]HVVHMPX0\V]RPLUZERMDFKSRVLZLDá\
5DG]LáG]ZRQHNGRV]\LXZLą]DüNRWRZL
$ĪHE\V]F]XU\GĨZLĊNLHPRVWU]HĪRQH
0LDá\F]DV]P\NDüNDĪG\ZVZRMąVWURQĊ
6HMPWDNGRZFLSQ\P]GXPLRQZ\QDOD]NLHP
0RZĊSUH]HVDQDJURG]LáRNODVNLHP
/HF]ZQHWRVW\Já\]DSDá\
6NRUR0\V]RPLUVS\WDáNWRG]ZRQHNSU]\ZLąĪH
©-DPVWDU\U]HF]HMHGHQ]DNRWHPQLH]GąĪĊª
©-DZPĊVWZLHQLHV]XNDPFKZDá\ª
5]HNáGUXJL©-D]DZV]\VWNLFKPDPQDGVWDZLDüVNyU\"
1LHJáXSLPªU]HF]HWU]HFL6áRZHPPąGUHV]F]XU\
6HMP]DNRĔF]\ZV]\QDSUyĪQHMJDZĊG]LH
=NZLWNLHPGRQRUZUyFLá\
&KFLHMFLHSU]\]QDüVDPL
&]\WDNQLHG]LHMHVLĊZV]ĊG]LH
1LHW\ONRPLĊG]\V]F]XUDPL"
DTP by SHADE
63
5DGD]ZLHU]ąW
=áHNWyUHZV]ĊG\WUZRJĊUR]SRĞFLHUD
=áHNWyUHQLHERZVZ\PJQLHZLHZ\ZLHUD
1DNDUĊ]LHPL]D]EURGQLHSU]HNOĊWHM
'ĪXPDDOERZLHPWU]HEDMąZ\PLHQLü
*RWRZDZHGQLXFDá\ĞZLDWZ\SOHQLü
:DOF]\üSRF]ĊáD]]ZLHU]ĊW\
1LHZV]\VWNLHüSUDZGDXPLHUDá\DOH
=DUD]DZV]\VWNLFK]HVáDELáDZFDOH
1LHZLGDüE\áRE\NWyU\
3RNDUPXGODVLĊV]XNDáLQDSLFLD
.DĪG\]QLFKFKRU\VPXWQ\LSRQXU\
&]HNDáQDNRQLHFPGOHMąFHJRĪ\FLD
/LV]NLGRNDF]HNMXĪVLĊQLHVNUDGDá\
:LONVLĊQLHF]DLáQDQLHZLQQHFLHOĊ
6\QRJDUOLFH]NU]DNyZSR]P\NDá\
=QLNQĊáDPLáRĞü]QLNQĊáRZHVHOH
/HZ]DWHP]ZLHU]ĊFHJRNUyOXG]LHOQ\SDĔVWZD
8F]\QLáZDOQąUDGĊ]VZRMHJRSRGGDĔVWZD
©2PRL²U]HF]H²PLOLSU]\MDFLHOH
&]XMHP\]áHSRZV]HFKQHLZąWSLüQLHWU]HED
ĩHWR]DQDV]HZLQ\MHVW]Z\URNXQLHED
.WRWX]QDVQDMZLQQLHMV]\QLHFKDMQDRILDUĊ
3yMG]LHJQLHZXERVNLHJRPRĪHVURJąNDUĊ
8EáDJDP\W\PF]\QHPPRĪHNWR]DSU]HF]\
-HGQHJR]JXEDVND]ĊSRZV]HFKQąXOHF]\
']LHMHVWDUHQDVXF]ąĪHZWDNRZHMPLHU]H
=DQLHZLQQ\FKV]áRMHGQRQDMZLQQLHMV]H]ZLHU]Ċ
1LHSRFKOHELDMP\VRELHLEH]SREáDĪHQLD
&KFLHMP\ĞFLĞOHUR]ZDĪ\üVWDQVZHJRVXPLHQLD
&RVLĊZLĊFW\F]\QDMSU]yGPQLHVDPHJR
:\]QDMĊLĪHPGRĞüSRF]\QLá]áHJR
1LHUD]EH]SUDZDĪDGQHJRQDSDGáHP
1DFXG]HVWDGDLVąVLHG]NLHVLRáD
%\GOąWQLHZLQQ\FKW\VLąFHSRMDGáHP
&yĪPLWHSURV]Ċ]URELá\"1LF]JRáD
1DZHW]MDGDáHPMHĞOLZ\]QDüV]F]HU]H
3DVWHU]H
-HĪHOLWHG\]HPQLHMHVWSRWU]HED
3yMGĊVDP]DZDVQDRILDUĊQLHED
/HF]VąG]ĊE\U]HWHOQLHMDNHPMDXF]\QLá
.DĪG\]ZDVUyZQ\PVLHELHVSRVREHPREZLQLá
%RZLHPSRGáXJVáXV]QRĞFLĪ\F]\üQDPQDOHĪ\
%\]JLQąáQDMZLQQLHMV]\ª$ZWHPOLVZ\ELHĪ\
1DĞURGHNNRáD©0LáRĞFLZ\SDQLH
6NUXSXáFL²U]HF]H²SRGDáWRZ\]QDQLH
,FyĪWR]DJU]HFKXZDĪFLH]ZLHU]ĊWD
-HĞüQLHZROQLF]HLJáXSLHE\GOĊWD"
,RZV]HPGODQLFKKRQRUF]\QLV]SDQLH
-HĞOLüVLĊNWyUHQDSRNDUPGRVWDQLH
&R]DĞSDVWHU]HRFLZV]\VF\ZDUFL
%\Ī\ZFHPE\OL]HVNyU\REGDUFL
DTP by SHADE
64
7RVąW\UDQLFRZVURJLHM]QLHZDG]H
&KFąPLHüQDGQDPLFKLPHU\F]QąZáDG]Ċª
7ROLVZ\PyZLáDSRGFKOHEFHPLOL
=JRGQLHWRĪVDPRVWZLHUG]LOL
1LHFKFLDQR]DWHP]E\WQLHSU]HWU]ąVDüLLQQ\FK
3RWĊĪQLHMV]\FKPDWHGRUFKRüQDMEDUG]LHMZLQQ\FK
1L]DMDGáRĞüODPSDUWDQLW\JU\VD]EURGQLH²
:]JOąGPLDQRQDNDĪGHJRNWREURLáVZRERGQLH
=JRáDZV]\VWNLH]ZLHU]ĊWDOXERJU]HV]QHE\á\
=DPQLHMZLQQ\FK]DĞZLĊW\FKMHGQDNVLĊVąG]Lá\
1DUHV]FLHRVLRáZSRGREQ\PVSRVRELH
=DF]\QDVSRZLHGĨ©3U]\SRPLQDPVRELH
,ĪHPUD]²U]HF]H²RZLHF]RUQHMFKZLOL
6]HGáSRĞZLĊFRQHMNDPHGXáyZáąFH
*áyGZLHONLSRFKRSL]LyáNDSDFKQąFH
&]\OLWHĪP\ĞOĊGLDEOLPQLHVNXVLOL
ĩHJDUVWNĊWUDZ\]HUZDáHP
ħOHPWRXF]\QLáERSUDZDQLHPLDáHPª
©àRWUL]áRF]\ĔFDª²ZV]\VF\NU]\NQĊOL
:LONQDWU]\F]ĊĞFLND]DQLHSRG]LHOL
ĩHZLQLHQRVLRáSyMĞüQDRILDUĊ
&Dá\JRQDUyGOĪ\áLSU]HNOLQDá
ĩHQDQLFKĞFLąJQąáWDNVURJąNDUĊ
-HĞüFXG]ąWUDZĊ²FR]DNU\PLQDá
=DWHPQDRVáDSDGáZ\URNĞPLHUFL
ĩ\ZFHPUR]WDUJDüQDüZLHUFL
DTP by SHADE
65
6NDUELGZDMOXG]LH
%LHGDNEH]JURV]D]QĊNDQ\LJáRGQ\
=QDOD]áVSRVyEQLH]DZRGQ\
$E\FRSUĊG]HM8OĪ\üVZHMQĊG]\
©5D]SU]HFLH²P\ĞODá²VNRĔF]ĊWHNáRSRW\
ĝPLHUüQĊG]DU]RZL]DZV]HVLĊXĞPLHFKD
$OHĞPLHUü]JáRGXQLHZLHONDSRFLHFKD
0ĊF]\üVLĊQLHPDPRFKRW\
1LHEĊGĊ]DWHPF]HNDáDĪPQLHJáyG]DPRU]\
6ZRMHFLHUSLHQLDZáDVQąGáRQLąVNUyFĊ,QDNRQRSQHMREURĪ\
:ZLHF]QRĞüNR]LRáNDZ\ZUyFĊ
'REUDQRFSRGá\ĞZLHFLHMXĪFLĊQLH]REDF]Ċ
%H]GXV]QLVNąSF\NDPLHQQLERJDF]H
=áRG]LHMHZLHOF\LPDOL
2E\ĞFLHZV]\VF\NLHG\ĞMDNMDSRG\QGDOLª
6SHáQLDMąFWHG\Z\VWĊSQH]DPLDU\
:]LąáSRZUy]PRFQ\FKRüVWDU\
,ZRSXV]F]RQ\SRVSLHV]DEXG\QHN
6]HSF]ąF:LHF]Q\RGSRF]\QHN
:HWNQąáKDNZĞFLDQĊLXGHU]DPáRWHP
:WHPPXUQDGZąWORQ\ODW\
.UXV]\VLĊSDGD]áRVNRWHP
2FXGR]JUX]yZV\SLąVLĊGXNDW\
1ĊG]DU]]GXPLRQ\VNDUEXQLHUDFKRZDá
&RWFKXNLHV]HQLH]áRWHPQDáDGRZDá
=RVWDZLáVWU\F]HNQDKDNX
,F]P\FKQąá:NUyWNąFKZLOĊZáDĞFLFLHOQDGFKRG]L
3DWU]\SLHQLĊG]\QL]QDNX
©*ZDáWX²ZRáD²UR]EyM]áRG]LHM
-DWHMVWUDW\QLHSU]HĪ\MĊ
3RZLHV]ĊVLĊ6WU\F]NDKDNDª
$VWU\F]HNMXĪQDKDNXF]HNDáQLHERUDND
6NQHUD]DNáDGDSĊWOLFĊQDV]\MĊ
,JG\ZUR]SDF]\VLĊZLHV]D
©0DPV]QXU]DGDUPR²U]HF]H²LWRPLĊSRFLHV]D
1LJG\]HVZRLFKVNDUEyZQLHNRU]\VWDVNQHUD
2QMHJURPDG]LNWRLQQ\]DELHUD
,MDNZEDMFHSU]H]ORVXNDSU\VQLHVSRG]LDQ\
']LHMąVLĊQLHUD]G]LZDF]QHSU]HPLDQ\
ÏZĞPLHUFLV]XNDMąF]SáDF]HP
=RVWDáERJDF]HP
$]DPLDVWQLHJR]Ī\FLHPL]H]áRWHP
7HQVLĊSRĪHJQDáFRQLHP\ĞODáRWHP
DTP by SHADE
66
6NąSLHF
&yĪSRVNDUEDFKJG\F]áRZLHN]GMĊW\VNąSVWZDV]DáHP
1LHXĪ\áLFKQLUD]XZVZRLPĪ\FLXFDáHP
,PU]H]JáRGXUDFKXMąFJURV]HLGXNDW\"
7DPZQLHELHNDĪG\QĊG]DU]MHVWMDNRQERJDW\
$VNąSF\WXQDĞZLHFLHĪ\MąMDNKRá\V]H
$E\WHMSUDZG\F]\WHOQLNRPGRZLHĞü
.UyWNąOHF]WUDIQąSU]\SRZLHĞü
:ĞODG]D(]RSHPRSLV]Ċ
3HZLHQVNąSLHF]HEUDZV]\JURVLZDQLHPDáR
&]HNDáE\]HĔNRU]\VWDüQDSRZWyUQHĪ\FLH
1LHRQ]áRWROHF]]áRWRMHJRSRVLDGDáR
:]LHPLĊ]DNRSDáMHVNU\FLH
$]QLPLVHUFHOHF]ZFLąJáHMREDZLH
2VNDUELHP\ĞODáZHĞQLHLQDMDZLH
.DĪGHMQRF\SHáHQWUZRJL
7DMQ\PLGURJL
6]HGáJRRGZLHG]DüNDPLHĔSRGHMPRZDá
'RE\ZDá]áRWRUDFKRZDáFDáRZDá
,QDV\FRQ\W\POXE\PZLGRNLHP
=QyZSRNU\MRPX
:UDFDáGRGRPX
$OHSU]HG]áRG]LHMDRNLHP
1LFVLĊGáXJRQLHXNU\ZD
&KRüE\Ğ]DPNQąáQDWU]\VSXVW\
3HZQHJRUDQNDVNąSLHFVNRURĞZLWSU]\E\ZD
3DWU]\GyáSXVW\
$ZLĊFZUR]SDF]\
6]ORFKDUZLHZáRV\
,NOQLHQLHELRV\
1DGFKRG]LVąVLDG©.XPLHFRWR]QDF]\"ª
©6NDUEPLVNUDG]LRQRª²ª*G]LH"ª²©7X]WHJRGRáXª
©$NWyĪWRZLG]LDá²SLHQLąG]WU]\PDüZ]LHPL
0DMąFJRZGRPXPyJáE\ĞEH]PR]RáX
%UDüLOH]HFKFHV]ª²©%UDü"'áRĔPLZáDVQHPL
%UDüLZ\GDZDü"WUZRQLüPHGXNDW\"
-DPLFKOHGZLHĞPLDáGRWNQąüª²©:LĊFQDFyĪWHĪDOH"²
5]HNáVąVLDG²-HĞOLĞVNDUEXQLHXĪ\ZDáZFDOH
ĩDGQHMQLHGR]QDáHĞVWUDW\
1DNáDGĨZWHQGyáNDPLHQLDáDWZRMDNVąG]Ċ
%ĊG]LHV]PyJáZVLHELHZPyZLüĪH]QyZPDV]SLHQLąG]H
DTP by SHADE
67
6NąSLHFL]áRG]LHM
6NQHUDFR]JURPDG]LáNURFLH
5R]P\ĞODáZZLHONLPNáRSRFLH
.RPXSRZLHU]\üVZRMHNDSLWDá\
:W\PVĊN,WRVĊNQLHPDá\
©6áXFKDMFLHNXPLHPDPWURFKĊJURVLZD
&KRZDüZGRPX²F]\VWDVWUDWD
7RJURV]WR]áRW\WRWDODUXE\ZD
5D]QDZHWZVW\GSRZLHG]LHüZ\GDáHPGXNDWD
6DPVLĊRNUDGDP3RUDGĨFLHPLNXPLH
:VZ\PGHOLNDWQ\PUR]XPLH
&RSRF]ąüSU]HFLHZDVQLHELWRZFLHPLĊª
©&RSRF]ąü"²FK\WU\NXPU]HF]H²
3RSURVWX]DNRSDüZ]LHPLĊ
6WDPWąGLJURV]QLHXFLHF]Hª
'REUDUDGD1RFQąSRUą
%LRUą]áRWRU\GOHELRUą
=DNRSDOLSU]\V\SDOL
8GHSWDOLLWDPGDOHM
:NLONDGQLSU]\V]áDVNąSFRZLRFKRWD
=DMU]HüGR]áRWD
$]áRWDDQLĞODGX5R]ZDĪDLGXPD
1DUHV]FLHLG]LHGRNXPD
©.XPLHMHV]F]HUD]WHMQRF\
=DĪąGDPZDV]HMSRPRF\
=HEUDáHPZyUGXNDWyZQLHFKUD]HP]WDPW\PL
,G]LHGR]LHPLª
=áRG]LHMNXPP\ĞOąFĪHEH]PR]RáX
:V]\VWNRXáRZL
&RZSU]yG\XNUDGá]QyZVFKRZDáGRGRáX
:WRJUDMVNąSFRZL
=QRZXGRGRPXVZRMHVNDUE\ELHU]H
,Z\OHF]RQ\]ZDG\SRSU]\VLĊJDV]F]HU]H
']LHOLüVLĊ]SU]\MDFLyáPL]HEUDQ\PGRE\WNLHP
8Ī\üRZRFyZSUDF\DNXPRGV]HGá]NZLWNLHP
6WąGWDQDXNDSUDZG]LZDFKRüNUyWND
ĩHPRĪQDLRV]XVWDZ\VWU\FKQąüQDGXGND
DTP by SHADE
68
6PRNRVWXJáRZDFKLVPRNRVWXRJRQDFK
1DGFHVDUVNLFKZ\QRVLá7XUFMLZRMRZQLNyZ
:\VáDQLHFSDG\V]DFKDSU]\QLHPLHFNLPGZRU]H
©1DV]FHVDU]²SU]HUZDá1LHPLHF²WDNLFKPDOHQQLNyZ
ĩHNDĪG\ZLHONąDUPLĊXWU]\P\ZDüPRĪHª
©:LHPOLF]QHZRMVNDZDV]HLOLF]QLZRG]RZLH²
5R]VąGQ\7XUHNRGSRZLH²
/HF]JG]LHZLĊNV]DSRWĊJDZQHWWHJRGRZLRGĊ
*G\SRZLHPMDNV]F]HJyOQąPLDáHPUD]SU]\JRGĊ
%áąG]ąFVDPRWQ\ZXVWURQL
6SRMU]ĊDOLĞFL]DPQąVPRNVWXJáRZ\JRQL
.UHZ]DVW\JDPLZĪ\áDFKZ\OĊNá\XFKRG]Ċ
*G\ZWHPSáRWHNPL]HUQ\ZVWU]\PDáVPRNDZGURG]H
3UyĪQRSU]HMĞüXVLáRZDáNDĪG\áHESRWZRUX
'RRVREQHJRFLVQąFVLĊRWZRUX
8WNQąáSRĞUyGJDáĊ]L
/HGZLHPSR]E\áWUZRJL
$OLüQLHEH]SLHF]HĔVWZR]DJUDĪDPLQRZH
3U]\F]RáJDáVLĊVPRNGUXJLMHGQĊW\ONRJáRZĊ
$OHVWRPLDáRJRQyZWHQQLH]P\OLáGURJL
3U]HV]áDJáRZDSU]H]RWZyUSU]HV]áRFLHOVNRFDáH
$]DFLHOVNLHPRJRQ\SU]HPNQĊá\VLĊVQDGQLH
'ODWHJRWRQDGZDV]HKXIFHRND]DáH
:RMVNRVXáWDQDZROĊERMHGHQQLPZáDGQLHª
DTP by SHADE
69
6WDU]HFLMHJRV\QRZLH
%H]MHGQRĞFLL]JRG\QLFVLĊQLHRVWRL
.DĪGąZĞZLHFLHSRWĊJĊNUXV]\UR]GZRMHQLH
©ĩHJQDPZDV²PyZLáVWDU]HF²RV\QRZLHPRL
:]\ZDMąPQLHGRVLHELHRMFyZQDV]\FKFLHQLH
/HF]QLPSU]HMGĊZLHF]QRĞFLWDMHPQLF]HSURJL
&KFĊZDPMHV]F]HRVWDWQLHMXG]LHOLüSU]HVWURJL
2WRSĊNVWU]DáSUyEXMFLHNWyU\]ZDVJR]áDPLH
$FRWHVWU]Dá\]QDF]ąSyĨQLHMZDPZ\áRĪĊª
8MąáZLą]NĊV\QVWDUV]\LZ\WĊĪ\áUDPLĊ
/HF]JG\PLPRZ\VLOHĔ]áDPDüMHMQLHPRĪH
2GGDáEUDFLRP&LWDNĪHNXV]ąVLĊGDUHPQLH
1LHSU\VáDDQLMHGQDVWU]DáDZFDá\PSĊNX
©%H]VLOQL²U]HF]HVWDU]HF²ELHU]FLHSU]\NáDG]HPQLHª
8ĞPLHFKQĊá\VLĊG]LHFL2QZVW\JQąF\PUĊNX
6QRSUR]ZLą]DáLáDPLąFSRNROHLVWU]Dá\
©3DWU]FLH²U]HNá²MDP]QĊNDQ\VWDU\LVFKRU]Dá\
/HF]JG\VZąPRFVWUDFLáDZLą]NDUR]G]LHORQD
7RFRZDPWUXGQ\PE\áRPRMDGáRĔGRNRQD
']LHFLPRMHWRVNXWNL]JRG\LQLH]JRG\
7\PVLĊZ]QRV]ąOXEJLQąURG]LQ\QDURG\
:LĊFNRFKDMFLHVLĊ]DZV]HRV\QRZLHPLOL
7DP\ĞOEĊG]LHRVáRGąPHMRVWDWQLHMFKZLOLª
3áDF]ąFSU]\U]HNá\G]LHFLLĞü]DRMFDUDGą
:yZF]DVVWDU]HFXĞPLHFKHPWZDU]UR]MDĞQLáEODGą
:GUĪąFHMUĊFHSRáąF]\áVZRLFKV\QyZGáRQLH
,%RJXGXFKDRGGDá:QHWSRVWDUFD]JRQLH
6\QRZLHUR]SDWUXMąFVZHSUDZDG]LHG]LF]QH
7UDILOLQDNáRSRW\LVSUDZ\UR]OLF]QH
7XZLHU]\FLHOZLHĞ]DMąáWDPVąVLDGSR]\ZD
/HF]SyNLPLĊG]\EUDüPLSU]\MDĨQLRJQLZD
7UZDá\QLHQDUXV]RQHGRSyW\ZHVRáR
:LHU]\FLHORPLSR]ZRPPRJOLVWDZLüF]RáR
6]F]ĊĞOLZL²JG\E\RMFXGRFKRZDOLVáRZD
$OHSU\VáDQLHEDZHPLFK]JRGDFKZLORZD
1DGNUZL]ZLą]NLVLOQLHMV]DFKFLZRĞüEUDFLG]LHOL
&]F]DGXPDQLHFQD]DZLĞü]DXV]QLNyZUDG\
6SyUZ]PRJá\DZĞODG]DW\PURMHZLHU]\FLHOL
=QyZVSDGá\QD]ZDĞQLRQ\FK:LĊFZG]LDá\ZXNáDG\²
7UXGQ\XNáDGEH]]JRG\:LĊFSURFHVVLĊZV]F]\QD
=GáXĪQLNLHP]ZLHU]\FLHOHP]EUDWHPL]VąVLDGHP
:yUSDOHVWU\REILWDQDSHáQLDGDQLQD
3R]Z\NRV]WDZ\URNLNDU\OHFąJUDGHP
$EUDFLDĪąG]\]\VNXSHáQLL]DZLĞFL
'OD]áXGQ\FK²SRĞZLĊFDMąU]HWHOQHNRU]\ĞFL
.DĪG\FRPLDáXWUDFLá:WHG\]UR]XPLHOL
&R]QDF]ąRZHVWU]Dá\JG\MHNWRUR]G]LHOL
DTP by SHADE
70
6WU]HOHFLZLON
&KFLZF\&]\ĪQDGDUHPQLHPQRJLPLSU]\NáDG\
&KáRVWDáHPZPRLFKEDMNDFKZDV]HQLHFQHZDG\"
1LHF]XOLQDJáRVSUDZG\QLJG\ĪQLHSRZLHFLH
©-XĪ]HEUDOLĞP\GRV\üXĪ\MP\UD]SU]HFLH"ª
6SLHV]FLHVLĊĪ\FLHNUyWNLH.WRPLDáDQLHXĪ\á
7HQ]DSUDZGĊQDPLDQRPĊGUFDQLH]DVáXĪ\á
©8VáXFKDP\FLĊMXWURª&]HPXQLHG]LĞZáDĞQLH"
-XWURĞPLHUüPRĪHQDGHMĞü5D]VWUDFRQDFKZLOND
-XĪVLĊQLJG\QLHZUyFL:GRZyGSRZLHPEDĞQLĊ
2FKFLZRĞFLP\ĞOLZFDLáDNRPVWZLHZLOND
0\ĞOLZLHF]DELáGDQLHOD
1LHQDV\FRQ\W\PáXSHP
=RF]\ZV]\VDUQĊáXNQDSLąáZ\FHOD
,SáRFKOLZHJR]ZLHU]DNáDG]LHWUXSHP
=GRE\F]]GDMHVLĊQLHPDUQD²
'DQLHOLVDUQD
$OHGODVWU]HOFDE\áRWR]DPDáR
,]REDF]\ZV]\RJURPQHJRG]LND
ĝPLHUWHOQąUDQLáJRVWU]Dáą
:WHPNXURSDWZDVSRGQyJPXSRP\ND
,WHMZLĊFĪąGDLVWU]DáĊQDNáDGD
/HF]G]LNW\PF]DVHPRVWDWHNVLá]ELHUD
=W\áXGRVWU]HOFDSU]\SDGD
=ĊEHPĪ\ZRWPXUR]G]LHUD
,QD]ZáRNDFKVZRMHJR]DEyMF\XPLHUD
2WyĪFKFLZRĞüVNDUFRQD'UXJDF]ĊĞüSRZLHĞFL
'ODVNąSFyZQDXNĊPLHĞFL
:LONXMU]DáSU]HELHJDMąFVPXWQHZLGRZLVNR
©&]WHU\WUXS\²]DZRáD²WRFDá\PDMąWHN
:\VWDUF]\QDPLHVLąFEOLVNR
$OHRGF]HJR]URELüPDPSRF]ąWHN"
3U]HGHZV]\VWNLPRV]F]ĊGQRĞüERZLHPWDNDJUDWND
-HVWUyZQLHVPDF]QDMDNU]DGND
$ZLĊFGDQLHOLVDUQDQLHFKVRELHSROHĪą
-DNRZLONPDJQDWOXELĊ]ZLHU]\QĊQLHĞZLHĪą
']LNWDNĪHQLPVNUXV]HMHSDUĊGQLSRF]HND
$QDZHW\]DFKRZDPSXOFKQHJRF]áRZLHND
:LĊFGRSLHUR]DW\G]LHĔELHVLDGRZDü]DF]QĊ
7\PF]DVHPLQQHPDPWXMDGáRVPDF]QH
-HĪHOLPQLHZĊFKQLHP\OL
7RáXNXWHJRFLĊFLZD
-HVWWRNLV]NDEDUDQLD]HVFKáDOHF]SUDZG]LZD
ª5]HNáLFKZ\WDMą]ĊEHP²áXNSXĞFLáZWHMFKZLOL
,ZLONSU]HV]\W\VWU]Dáą]JLQąáĞPLHUFLąPDUQą
5D]HP]HVWU]HOFHPG]LNLHPGDQLHOHPLVDUQą
7DNZLĊFVáyZPRLFKSUDZG]LZRĞü
=DĞZLDGF]DSU]\NáDGW\FKáDNRPFyZREX
-HGQHJRVNąSVWZRZSĊG]LáRGRJUREX²
'UXJLHJRFKFLZRĞü
DTP by SHADE
71
6]DUODWDQ
1DFDá\PĞZLHFLHSHáQRV]DUODWDQyZ
:V]HONLFKURG]DMyZLVWDQyZ
7HQ]Z\Ná\NXJODU]²RGZLHG]DNLHUPDV]H
6NDF]HQDOLQLHLá\NDSDáDV]H
7DPWHQ]EDGDZV]\SU]\URG\WDMQLNL
2GZDU\FKZDVWyZOHMHZDOHPELNL
:ZRGĊDOSHMVNLHJG\]DPLHQLáĞQLHJL
:\JáDG]D]PDUV]F]NLLZ\ZDELDSLHJL
$LQQ\ZLHG]\FKHáSLąFVLĊSRORUHP
6NáDGDSLĞPLHQQHGRZRG\
,ĪPRFąVZRMHMPHWRG\
1LHXND]URELGRNWRUHP
/XEFRQDMPQLHMRUDWRUHP
7DNLWRPĊGU]HFQDNUyOHZVNLPGZRU]H
6]HURNRSUDZLáFRXPLHLPRĪH
©1LHFKFĊVLĊFKZDOLü²U]HF]H²ZLĊFNUyWNLPLVáRZ\
3RZLHPĪHZV]WXFHZ\PRZ\
-HVWHPPLVWU]HP&\FHURQD
-DNLHJRNWRFKFHJáXSFDQLHFKZ\V]XND²
8MU]\FLHPRMDQDXND
&XGyZGRNRQD
:URNQLHZURNZPLHVLąFGRELHVD
:NąWZSĊG]L'HPRVWHQHVD
©8GDVLĊU]HNáV]DUODWDQPRJĊQDWRSU]\VLąF
/HF]DE\VSHáQLüWDNWUXGQH]DGDQLH
3RWU]HEDF]DVX1DMMDĞQLHMV]\3DQLH
/DWQDMPQLHMSHáQ\G]LHVLąWHN
:WHG\QDSRG]LZZV]\VWNLFKRVáyZLRĞOąWHN
3U]\ZLRGĊPHJRRVáD&\FHURQD
,MHĞOLFDáHM]LHPLQLH]DFKZ\FĊ
1LHFKQDW\PVDP\PRĞOHWZDU]ąGRRJRQD
=DMDGĊQDV]XELHQLFĊª
©=DUĊF]DP²V]HSQąáGZRUDN²MDNWRVáRĔFHĞZLHFL
ĩHEĊGĊZLG]LDáVWU\F]HNQDJDUGOHZDV]HFL
1LHFKDMĪHZWHG\WZHZ\PRZQHXVWD
2EMDĞQLą]JURPDG]RQ\FKZNZLHFLVWHMSU]HPRZLH
-DNLORVF]HNDRV]XVWDª
©=DZF]HVQDUDGRĞü²V]DUODWDQRGSRZLH²
:SU]yGQLPPLĊZDV]PRĞüXMU]\V]ZUĊNXNDWD
2VLRáMDOXENUyOVWDU\PRĪHP]HMĞü]HĞZLDWD
$FKRüE\ĞP\QLH]PDUOLáDWZRVLĊZ\EDZLĊ
7\VLąFGXNDWyZZ]LąáHPDRVáD]DGáDZLĊª
DTP by SHADE
72
6]F]XULRVWU\JD
5D]PáRG\V]F]XUHNFRQLHPLDáRFKRW\
'RQDXNLLURERW\
=QXG]RQ\JGHUDQLHPPDWNL
3R]DELHUDáVZHPDQDWNL
,SRNU\MRPX
:\PNQąáVLĊ]GRPX
/HGZLHXV]HGáF]WHU\NURNL
©-DNLHĪWRJyU\²]DZRáD²&RVWHUF]ąDĪSRGREáRNL"
=DSHZQH7DWU\DOER$SHQLQ\ª
$E\á\WRNUHWRZLQ\
.WyUHZĊGURZLHFXF]RQ\
:]Ląá]DVNDá\QLHERW\F]QH
3RNLONXGQLDFK]ZLHG]LZV]\SRODRNROLF]QH
=DV]HGáJG]LHĞZQLH]QDQHVWURQ\
%áąG]LáSU]H]ODV\EH]GURĪD
$ĪVWDQąáQDGEU]HJLHPPRU]D
7X]RF]\ZV]\RVWU\JLSRG]LZLHQLHP]GMĊW\
0QLHPDá]SRF]ąWNXĪHWRVąRNUĊW\
©%RGDMWRSRGUyĪRZDü²U]HNá²PRLURG]LFH
7\FKFXGyZQLH]QDMąZFDOH
:\WU]HV]F]ąRF]\NLHG\VLĊSRFKZDOĊ
-DNLH]ZLHG]LáHPVLRáDLVWROLFH
,RFHDQ\LSXVW\ĔREV]DU\
3RZLHPQDSU]\NáDGMDNZSRĞUyG6DKDU\
*G]LHQLHPDU]HNLDQDZHWVWUXPLHQLD
:V]HONL]ZLHU]JLQLH]SUDJQLHQLDª
3OyWáWU]\SRWU]\FRVá\V]DáNLHG\ĞVLHG]ąFZV]NROH
%RQLHE\á]RZ\FKV]F]XUyZFRZZLHONLPPR]ROH
1DNVLąĪNDFK]ĊE\]MDGDMą
,SRWHPPĊGUFyZXGDMą
:WHPQDSLDVNX]REDF]\áRVWU\JĊRWZDUWą
©&RZLG]Ċ"²U]HF]H²WRMDNLHĞSLHF]\VWH
%LDáHSXOFKQHLVRF]\VWH
6SUyEXMP\VSUyERZDüZDUWRª,REOL]XMąFZąV\ELHU]HVLĊGRG]LHáD
&KFLZLHGRPXV]OLáHEZW\ND
$ZWHPRVWU\JDQDJOHVLĊ]DPNQĊáD
,]GXVLáDQDSDVWQLND
=WHMEDMHF]NLSRGZyMQ\ZQLRVHNZ\SURZDG]Ċ
7\PFRFKFą]ZLHG]DüĞZLDWDQLH]QDQHSU]HVWU]HQLH
=DSU]HZRGQLNDZ]LąüUDG]Ċ
1DXNĊLGRĞZLDGF]HQLH
=DĞUDEXVLRPORVV]F]XUDQLHFKEĊG]LHSU]HVWURJą
&KFąFVLĊREáRZLü²]áRZLHQLE\üPRJą
DTP by SHADE
73
6]F]XULĪDED
.WRSRGNLPGRáNLNRSLHVDPZQLHF]ĊVWRZSDGD
$OHPRUDáQDSRWHPDWHUD]SRSURVWX
3RZLHPEDMHF]NĊ
6]F]XUĪDUáRNQLHODGD
&RQLJG\QLH]QDáDGZHQWXQLSRVWX
3XOFKQ\MDNSąF]HNZ]DSXVW\
*UXE\LWáXVW\
6LHG]LDáQDGEU]HJLHPNDáXĪ\
©']LHĔGREU\NXPLHMDNĪH]GURZLHVáXĪ\"
=DZRáDĪDEDZ\FK\ORQD]ZRG\²
']LĞXPQLHJRG\
5DF]ĪHPLĊQDZLHG]LüSURV]Ċ
%H]SLHF]QLH]HPQąSá\QąüZĞUyGWRSLHOL
3R]QDV]UR]NRV]H
&KáRGQHMNąSLHOL
=REDF]\V]QLH]QDQHNUDMH
1DV]HU]ąG\L]Z\F]DMH
=G]LZLąVLĊNLHG\ĞZQXNLLSUDZQXNL
2JURPHPWZRMHMQDXNL
*G\LPRĪDEDFK]DF]QLHV]SUDZLüFXGD
0ąGU]HLJáDGNRMDN]NVLĊJLª
©1LHZLHP²V]F]XUU]HF]H²MDNVLĊSRGUyĪXGD
ĩDOPLELHVLDG\OHF]V]F]HU]HFLSRZLHP
ĩH]HPQLHSá\ZDNQLHWĊJLª
©7RIUDV]ND²SU]HUZLHĪDED²SU]\ZLąĪP\VLWRZLHP
7ZRMąQRJĊGRPRMHMMDĪZDZRSRSá\QĊ
,FLHELHFLąJQąüEĊGĊSyMG]LHQDPMDN]SáDWNDª
6WDáRVLĊ-HMPRĞüĪDEDVNDF]HQDJáĊELQĊ
,á\NDĞOLQNĊP\ĞOąF©0DPFLĊWRPLJUDWND
7RPLNąVHNª,SRVWDüU]XFLZV]\XNáDGQą
'DMHQXUNDLJRĞFLDFKFHSRFLąJQąüQDGQR
àDPLąFSUDZRQDURGyZLĞZLĊWHSU]\VLĊJL
%URQLVLĊV]F]XUMDNPRĪH]HPVW\ERJyZZ]\ZD
'UZL]QLHJRĪDED]GUDGOLZD
,V]\G]L]ERJyZSRWĊJL:WHPMDVWU]ąEFRQDGZRGą]DWDF]DáVZHNUĊJL
=REDF]\áELHGQHVWZRU]HQLH
:SDGáQDĔLRVWU\PLV]SRQ\
&KZ\FLáV]F]XUD]QLPĪDEĊZLHOFHXFLHV]RQ\
ĩHQDRELDGRGUD]X]GRE\áGZLHSLHF]HQLH
&K\WU]HNQRZDQ\]DP\VáQLH]DZV]HVLĊ]LĞFL
&]ĊVWRSU]HFLZNR]GUDMF\REUDFDVLĊ]GUDGD
,]DPLDVWQLHFQHMNRU]\ĞFL
+DĔEDLNDUDQDĔVSDGD
DTP by SHADE
74
6]HUV]HQLHLSV]F]Rá\
']LHáRĞZLDGF]\RWZyUF\6áXFKDMFLHEDMHF]NL
'RPLRGXZSXVW\PXOXURĞFLáVRELHSUDZD
5yMSV]F]yáLUyMV]HUV]HQL6WąGVZDU\LVSU]HF]NL
:NRĔFXQDZ\URNRV\]JRG]Lá\VLĊVWURQ\
/HF]MDNRVąG]Lü"=DZLNáDQDVSUDZD
ĝZLDGNRZLH]H]QDZDOLĪHXORSXV]F]RQ\
%\áODWNLONDVLHG]LEąLVWRWHNVNU]\GODW\FK
%U]ĊF]ąF\FKSRGáXJRZDW\FK
6áRZHPGRSV]F]yáSRGREQ\FK$GZRNDWV]HUV]HQL
'RZLyGáĪHMHJRNOLHQFL
:WHĪVDPHFHFK\VąXSRVDĪHQL
2GQDMGDZQLHMV]HMSDPLĊFL
2VDZNáRSRFLHSU]\]\ZDGRĞOHG]WZD
0UyZNL]VąVLHG]WZD
7HU]HNá\ĪHUyMGDZQ\FKXODSRVLDGDF]\
&Dá\E\áF]DUQRĪyáWDZ\
/HF]DGZRNDWV]HUV]HQLGRZLyGáĪHGODVSUDZ\
7R]H]QDQLHQLFQLH]QDF]\
%RNOLHQWMHJRNDĪG\]G]LDGDLSUDG]LDGD
7ĊĪVDPąEDUZĊSRVLDGD
©-XĪRGSyáURNXQDV]SURFHVVLĊZOHF]H
0ąGU\SV]F]yáDGZRNDWU]HF]H
6]NRGDPLRGXLVáyZSUyĪQ\FK
.RV]WyZLRSáDWSU]HUyĪQ\FK
1DFRW\OHNRURZRGyZ"
6NRURSU]HĞZLHWQ\VąGĪąGDGRZRGyZ
:QRV]ĊDE\SU]HUZDQRGDOV]HGRFKRG]HQLH
1DWRPLDVWQLHFKDMSV]F]Rá\LV]HUV]HQLH
:H]PąVLĊGRURERW\ZyZF]DVVąG]REDF]\
.WRXPLHSODVWU\EXGRZDü
0LyG]NZLDWyZ]ELHUDüLFKRZDü
,SU]HGPLRWVSRUQ\SV]F]RáRPSU]\]QDüUDF]\ª
1DWDNRZHRU]HF]HQLH
-Ċá\VLĊEXU]\üV]HUV]HQLH
,QLHFKFLDá\SUDFRZDü2VDEH]]DFKRGX
3V]F]RáRPRGGDáDFDá\]DSDVPLRGX
*G\E\Ī]DZV]HW\PWU\EHPVąG]RQRSURFHVD
/HSV]\]GURZ\UR]VąGHNQLĨOLU]\PVNLHSUDZR
1DUR]WHUNDFKSĊF]QLHMHSDOHVWUDQWyZNLHVD
$Z\FKXGOLSLHQLDF]HNRĔF]ąJG]LHĞSRGáDZą
DTP by SHADE
75
6]HZFLEDQNLHU
3RF]FLZ\V]HZFNXP0LFKDáSUDFXMąFZ\WUZDOH
2GUDQDGRZLHF]RUDĞSLHZDáSU]\URERFLH
7XĪRERNPLHV]NDáEDQNLHU²WHQSRVLDGDáNURFLH
/HF]QLHĞSLHZDáDQDZHWLQLHV\SLDáZFDOH
-HĞOLSU]\SDGNLHP]GU]HPQąáVLĊRĞZLFLH
6]HZFJRQDW\FKPLDVWEXG]LáVZRLPĞSLHZHP
,ERJDF]UR]P\ĞODá]JQLHZHP
1DFRPXWRQĊG]QHĪ\FLH
6NRURRĪDGQHMGQLDLQRF\SRU]H
1DFKZLOĊ]DVQąüQLHPRĪH
*G\2SDWU]QRĞüERJDFWZHPFKFLDáDJRXNDUDü
0RJáDVLĊSU]HFLHSRVWDUDü
$E\QDWDUJXFRUDQR
6HQWDNMDNFKOHEVSU]HGDZDQR²
$E\NWRQLHĞSLPyJá]DVZHWDODU\
.XSLüVQX]HGZDFHQWQDU\
7DN]DZRG]ąFJRU]NLHĪDOH
3U]\ZRáDáV]HZFD©0yMSDQLH0LFKDOH
3RZLHG]FLHSURV]ĊLOH]HVZHMSUDF\
3U]H]URN]DURELüPRĪHFLH"ª
©3U]H]URN-DQLHZLHPª²©3RUDFKXMFLĊĪSU]HFLHª
©-DĞQLH3DQLH²V]HZFU]HF]H²ERWRP\ELHGDF\
1LHUDFKXMHPQDODWDDQLQDPLHVLąFH
2WE\OH]ZLą]DüGZDNRĔFH
7RMXĪSRFLHFKD.LHG\]áDVNLQLHED
&]áHNPDURERWĊWRPDLRFKRWĊ
:LĊFZHVRáRĪ\MĊVRELH
%RFRG]LHĔSU]HFLH]DURELĊ
1Dá\ĪNĊVWUDZ\LNDZDáHNFKOHEDª
©$LOHĪQDG]LHĔ"ª²©=áRWyZNĊGZD]áRWH
5yĪQLHWRE\ZDOHF]QDMZLĊNV]DELHGD
ĩHUD]ZUD]ĞZLĊWDSURFHVMHRGSXVW\
$SUDFRZDüQLHVSRVyEFKRFLDĪPLHV]HNSXVW\
%RNVLąG]UR]JU]HV]HQLDQLHGDª
=DĞPLDáVLĊEDQNLHU©0yM]DFQ\VąVLHG]LH
']LĞNUHVSRáRĪĊWZHMELHG]LH
2WRPDV]VWRGXNDWyZVFKRZDMMHXVLHELH
3U]\GDG]ąFLVLĊZSRWU]HELHª
6]HZFFRQLJG\ZVZ\PĪ\FLXQLHZLG]LDáGXNDWD
0QLHPDáĪHSRVLDGáZV]\VWNLHVNDUE\ĞZLDWD
%LHĪ\ZGRPLGRORFKX]DNRSXMH]áRWR²
5D]HP]GDZQ\PZHVHOHPLGDZQąSURVWRWą
=PLONá\ZHVRáHSLHĞQLEáRJLVHQ]GDOHND
2GMHJRSRZLHNXFLHND
1LH]QDQHSU]HGWHPWURVNLNáRSRW\LWUZRJL
=DZLWDá\ZMHJRSURJL
:G]LHĔQLHSUDFRZDáOHF]VNDUEXSLOQRZDá
$JG\NRWZQRF\]DVNU]HF]DáQDGDFKX
6]HZF]DNRWHPSĊG]LáZVWUDFKX
&]\PXVNDUEXQLH]UDERZDá
=PL]HUQLDáELHGDNLQLHĞSLHZDáZFDOH²
1LHEXG]LáMXĪQLNRJRDVąVLDGERJDW\
6\SLDá]DWRGRVNRQDOH
0LFKDáQDUHV]FLHGRĞüMXĪPLDáWHMPĊNL
%LHĪ\ZLĊFGREDQNLHUDL]SURJXNRPQDW\
©2GGDMPL²ZRáD²VHQPyMLSLRVHQNL
$]DELHU]VZRMHGXNDW\ª
DTP by SHADE
76
ĝPLHUüLF]áRZLHNQLHV]F]ĊĞOLZ\
Ä3U]\EąGĨRĞPLHUFLZRáDáF]áHNZQLHGROL
3U]\EąGĨSU]HFXGQDQLHELDĔVNDLVWRWR
1LHFKPQLHWZDUĊNDRGFLHUSLHĔZ\]ZROL´
:LĊFĞPLHUüSRVSLHV]D]RFKRWą
6WDMHZSURJXÄ&RZLG]Ċ"NU]\NQLHQLHV]F]ĊĞOLZ\
-DNLĪWRXSLyUVWUDV]OLZ\
1LHFKFĊXPLHUDüSU]\FKRG]LV]GDUHPQLH
3UHF]EODGDPDURRGGDOVLĊRGHPQLH´
0HFHQDVPDZLDáÄ/HSLHME\üNDOHNą
&KRU\PLĞOHS\PQLĪSRVWUDGDüĪ\FLH´
3RPQLMFLHQDWRZ\FRVLĊVNDUĪ\FLH
1DORVSU]HFLZQ\.LHG\ĞPLHUüGDOHNR
&KFHFLHXPU]HüJG\SU]\MG]LHZQHWZ\EODGOL]WUZRJL
Ä%ODGDPDURZRáDFLHQLHZFKRGĨZQDV]HSURJL´
DTP by SHADE
77
7DOL]PDQLGZDMZĊGURZF\
'URJDGRVáDZ\SRUyĪDFKQLHZLHG]LH
'ZDMZĊGURZF\ZZLHONLHMELHG]LH
6]XNDMąFV]F]ĊĞFLDZQLH]QDQHMNUDLQLH
6]OLSU]H]SXVW\QLĊ
$OLüQDGEU]HJLHPSRWRNX
=MDZLDVLĊQDJOHLFKRNX
6áXSQDQLPQDSLVZ\U\W\
©:ĊGURZF]HMHĞOLSUDJQLHV]QLH]áRPQLHLV]F]HU]H
8MU]HüWR]DF]\PEáĊGQLJRQLOLU\FHU]H
3RVLąĞüGRVWDWNLLZLHONLH]DV]F]\W\²
6LOQ\PUDPLHQLHPSU]HSá\ĔE\VWUHIDOH
3RGUXJLHMVWURQLHQDVNDOH
=REDF]\V]VáRQLD]NDPLHQLD
:HĨJRQDEDUNLLQLHĞEH]Z\WFKQLHQLD
1DVWURPąJyUĊNWyUHMV]F]\WZ\VRNL
'XPQLHVWHUF]\QDGREáRNL
ª-HGHQZĊGURZLHFF]\WDNUĊFLJáRZą
3LOQLHZDĪ\NDĪGHVáRZR,WDNSRZLDGD
©7RSáRFK\ĪDUWDOER]GUDGD
3RWRNVLĊ]GDMHFLĊĪNLGRSU]HE\FLD²
6]NRGDVLáV]NRGDLĪ\FLD
$MHĪHOLGDMP\QDWR
%H]V]ZDQNXJRSU]HSá\QLHP\
&yĪEĊG]LHQDV]ą]DSáDWą"
6áRĔNDPLHQQ\JáXFK\QLHP\
*G]LHĪVLáDF]FRJRXQLHVLH"
&K\EDW\R+HUNXOHVLHª
©-DSRSá\QĊª²U]HNáGUXJL²
©+DV]F]ĊĞOLZHMGURJL
&KFHV]VNUĊFLüNDUN]áDPDüQRJL
:ROQDZROD&RGRPQLHEH]RJUyGNLSRZLHP
1LHFKFĊVLĊUR]VWDü]Ī\FLHPOXE]H]GURZLHP
'ODMDNLHMĞJáXSLHMSU]\JRG\ª
7RU]HNáV]\QDGSRWRNLHPZVWU]\PDáVZRMHNURNL
7RZDU]\V]EH]ZDKDQLDVNRF]\áZQXUWJáĊERNL
3U]HSá\QąáVSLHQLRQHZRG\
=REDF]\áVáRQLD²UHV]WĊVLáZ\WĊĪD
1LHVLHJR]WUXGHPQDV]F]\WVWURPHMVNDá\
,VSRVWU]HJDJUyGZVSDQLDá\
:WHPVáRĔJáRVZ\GDá
=HV]F]ĊNLHPRUĊĪD
=EURMQ\FKJURPDGD
=PLDVWDZ\SDGD
,ELHĪ\QDZĊGURZFD/HF]WHQEH]REDZ\
6SRVRELVLĊQDEyMNUZDZ\
,ĞPLHUüJRGQąERKDWHUD
=DPLDVWXFLHF]NLZ\ELHUD
1RZ\G]LZU\FHUVNLHURW\
$]DQLPLQDUyGFDá\
.UyOHPVZ\PJRREZRáDá\
:QDJURGĊPĊVWZDLFQRW\
1LHGDáVLĊGáXJRSURVLüERE\áWHJR]GDQLD
ĩHNWRVáRQLDQLyVá]QLHVLHFLĊĪDUSDQRZDQLD
'RZLHONLFKF]\QyZQLHZLHOHSRPDJD
=E\WQLDSU]H]RUQRĞüL]LPQDUR]ZDJD
=DSDáQLHPĊGUNRZDQLHRGQRVL]Z\FLĊVWZR
%R)RUWXQDMHVWĞOHSąLĞOHS\PMHVWPĊVWZR
DTP by SHADE
78
8V]\]DMąFD
6WDáDVLĊU]HF]QLHVá\FKDQD
:yáFRQLJG\QLNRPXZRG\QLH]DPąFLá
1LVWąGQL]RZąGRVWU\PURJLHPWUąFLá
/ZDVZHJRNUyODLSDQD
/HZQDW\FKPLDVWZQDMGDOV]HVZHJRSDĔVWZDNRĔFH
:\SUDZLDJRĔFH
=UR]ND]HPQDVWĊSQHMWUHĞFL
©3HáQLVPXWNXLEROHĞFL
=WDN]EURGQLF]HJR]DPDFKX
:V]HPZREHFQDND]XMHPSRGJDUGáDXWUDWą
'RGQLWU]HFKZV]HONąLVWRWĊURJDWą
:\JQDü]]LHPQDV]\FKª:LĊFZĞPLHUWHOQ\PVWUDFKX
1DZ\URNWDNQLHVSRG]LDQ\
:\QLRVá\VLĊFRSUĊG]HMáRVLHLMHOHQLH
ĩXEU\ZRá\GDQLHOHNR]á\LEDUDQ\
:WHPMDNLĞ]DMąFOĊNOLZHVWZRU]HQLH
:LG]ąFQDPXU]HVZ\FKXV]XFLHĔGáXJL
©1LHPDFRF]HNDü²U]HF]H²ELHU]P\]DSDVQRJL
/ZDMHJRPRĞFL]E\WJRUOLZHVáXJL
*RWRZHSU]H]RP\áNĊXV]\Z]LąĞü]DURJL
%ąGĨ]GUyZĞZLHUV]F]XVąVLHG]LHLGĊZREFHNUDMH
&KRüE\PWHZLHV]FRVWHUF]ąSU]\FLąáQDGZDFDOH
-HV]F]HEDáE\PVLĊ]RVWDüª²©&RWHĪZDV]HüEDMH²
ĝZLHUV]F]U]HF]H²WRĪWRXV]\DQLHURJLZFDOHª
©:LHPFLMDRW\P²V]DUDNPXRGSRZLH²
ĩHQLHPDPURJyZQDJáRZLH
/HF]ZW\PFDá\V]NRSXáOHĪ\
ĩHF]ĊVWRJáRGQąE\ZDOZDSU]\ERF]QDUDGD
:LĊFFKRüMHVWHP]DMąFHP]G]LDGDLSUDG]LDGD
&KRüGRZLRGĊSU]\VLĊJQĊQLNWPLQLHXZLHU]\ª
DTP by SHADE
79
:DONDáDVLF]HV]F]XUDPL
3OHPLĊáDVLFMDNZLHFLH
2GODWSU]HV]áRW\VLąFD
6SRNyMV]F]XUyZ]DPąFD
1LHVWDáRE\QDĞZLHFLH
']LHOQ\FKU\FHU]\RQ\FK
0\V]HLGąZVáDZLRQ\FK²
7ZDURJXVyZ6]SHUNDVyZ
,3DUPH]DQLGDVyZ²
*G\E\QLHWRĪHQRU\
=Zą]LXWNLPLRWZRU\
-DNRWDNRLFKFKURQLą
3U]HGáDVLF]ąSRJRQLą
/HF]JG\SHZQHJRODWD
%\áXURG]DMQDV]F]XU\
.UyOLFKPĊĪQHMQDWXU\
=HEUDá]FDáHJRĞZLDWD
+XIFHOLF]QHL]EURMQH
,SRGąĪ\áQDZRMQĊ
:DOHF]Q\FKáDVLFU]HV]D
3U]HFLZZURJRPSRVSLHV]D
,ZV]F]ĊáDVLĊUR]SUDZD
:LHOFHVURJDLNUZDZD
=UyZQ\P]DSDáHPSRQR
=REXGZXVWURQZDOF]RQR
7\VLąFHPĊĪQ\FKSDGá\
1LHMHGHQV]F]XU]DMDGá\
:LHF]QąRNU\áVLĊFKZDáą
$OHSáRFKH]Z\FLĊVWZR
+XIFRPáDVLFVSU]\MDáR
'DUHPQHE\áRPĊVWZR
*U\]DQGUD6FKDERZLF]D
6áRQLQR/L]RZLF]D
,LQQ\FKSXáNRZQLNyZ
&RRNU\FLNXU]DZą
%LHJDOLZOHZRZSUDZR
,ZĞUyGJURĨQ\FKRNU]\NyZ
:LHGOLV]HUHJLVZRMH
1DRVWDWHF]QHERMH
']LHOQHàDVLFDWDNL
=QLRVá\ZV]HONLH]DSRU\
,V]F]XU\QLHERUDNL
-Ċá\]P\NDüGRQRU\
8GDáRVLĊKRáRFLH
8QLHĞüĪ\FLHL]GURZLH
/HF]ZEH]áDGQ\PRGZURFLH
:\JLQĊOLZRG]RZLH
%RZLHPNDĪG\QDJU]ELHFLH
'ĨZLJDáUyĪQHUXSLHFLH
-DNR]QDNGRVWRMHĔVWZD
,EURĔ²GODEH]SLHF]HĔVWZD
1DWHVWURMHL]EURMH
&LDVQHV]F]XUyZSRGZRMH
:LĊF]ZRG]yZPDáRNWyU\
0yJáVLĊ]PLHĞFLüGRG]LXU\
.UZDZąFLHUSLąFSRNXWĊ
=DWFKyU]RVWZRLEXWĊ
/HJOLQDERMRZLVNX
7RLPVWUyMSU]\QLyVáZ]\VNX
DTP by SHADE
80
:LONLEDUDQHN
5DF\MDPRFQLHMV]HJR]DZV]HOHSV]DE\ZD
=DUD]ZDPWHJRGRZLRGĊ
*G]LHELHĪ\NU\QLFDĪ\ZD
3RV]áRMDJQLąWNRFKOLSDüVRELHZRGĊ
:LONWDPQDF]F]RQDGV]HGáV]\V]XNDMąFQDSDĞFL
5]HNáGREDUDQLHJRV\QD
©,NWyĪWR]DĞPLHOLáZDĞFL
ĩHVLĊWDNZDĪ\V]PąFLüPyMQDSLWHN"
1LHXMG]LHFLEH]NDU\WDNEH]HFQDZLQDª
%DUDQHNRGSRZLDGDGUĪąF]ERMDĨQLZV]\WHN
©$FKSDQLHGREURG]LHMXUDF]VąG]LüZWHMVSUDZLH
àDVNDZLH
2EDF]ĪHQLĪHMFLHELHQLĪHMVWRMąF]GURMX
1LHPRJĊPąFLüSDĔVNLHJRQDSRMXª
©&yĪ"-HV]F]HPL]DGDMHV]NáDPVWZRZĪ\ZHRF]\"
3RF]HNDMQRMĊ]\NXVPRF]\
,WDNURNHĞPLĊ]HOĪ\áSDVNXGQ\PLVáRZ\ª
©&\VLDPMHV]F]HLQDWRPSRSU]\VLąFJRWRZ\
=HPQLHSU]HV]áHJRURNXQLHE\áRQDĞZLHFLHª
©&]\W\F]\WZyMEUDWF]\NWyU\WZyMNUHZQ\
'RĞüĪHWHJRMHVWHPSHZQ\
=HZ\PLKRQRUV]DUSLHFLH
3V\SDVWHU]HL]ZDV]ąDUFKDQG\MąFDáą
6]F]HNDFLHQDPQLHJG]LHW\ONRPRĪHFLH
0XV]ĊWHG\Z]Ląü]HPVWĊRND]Dáąª
3RWHMVNRĔF]RQHMSHURU]H
àDSHVMDNVZHJRL]ĊEDPLSRU]H
DTP by SHADE
81
:LONLRZFD
3RGáXJLFKODWDFKZDONLQLHQDZLĞFL
:LONL]RZFDPL]DSUDJQĊá\]JRG\
3RNyMMHGQDNLH]DSHZQLDáNRU]\ĞFL
'ODVWURQREXGZXERFKRüRZF]HWU]RG\
%\á\JQĊELRQHZLOF]\PLSD]XU\
=DWRZQDSDVWQLNyZVNyU\
2G]LHZDOLVLĊSDVWHU]H
6WDQĊáR]DWHPSU]\PLHU]H²
1DZQLRVHNSHáQRPRFQLNyZ
:LONLGDá\ZLOF]ĊWDMDNR]DNáDGQLNyZ
2ZFH²ZLHUQHNXQG\V\
7UDNWDWRGF]\WDQR
3U]\MĊWRLSRGSLVDQR
/HF]ZNUyWFHNLHG\ZZLONyZZ]URVá\ZLOF]NLPáRGH
*áyG]Z\FLĊĪ\áVNUXSXá\SU]\VLĊJLL]JRGĊ
:LĊFZQRF\JG\SDVWHU]HXĪ\ZDOLZF]DVX
:LONLZSDGá\]GUDG]LHFNRGRRZLHFZ]DJURGĊ
,SRUZDZV]\MDJQLĊWDXFLHNá\GRODVX
7\PF]DVHPSLHVNyZFRVSRNRMQLHVSDá\
8IDMąFWUDNWDWyZWUHĞFL
,FKVWUyĪHVWDU]\ZLOF\UR]GDUOLZNDZDá\
2WRLNRQLHFSRZLHĞFL
=JRGDGREUąMHVWU]HF]ąOHF]SRZLHG]P\V]F]HU]H
1DFR]GDVLĊ]H]GUDMFą]DZLHUDüSU]\PLHU]H"
1LHSLyURDOHRUĊĪLZDOHF]QHUDPLĊ
1LHFKSLV]HSRNyM]ZURJLHPFRSU]\VLĊJLáDPLH
DTP by SHADE
82
:LONLSDVWHU]H
5D]SRF]FLZHZLOF]\VNRU]HĨQLN]SRZRáDQLD
$OHWNOLZ\]QDWXU\á]ą]URVLZV]\RNR
5]HNá]GMĊW\VNUXFKąJáĊERNą
©=DFRWHQLHQDZLĞFLWHSU]HĞODGRZDQLD"
.DĪG\SLHVNDĪG\F]áRZLHN]DPQąVLĊXJDQLD
1DPQLHVWU]HOF\GOD]DEDZ\
5RELąREáDZ\
0QąPDWNDVWUDV]\VZHG]LHFLĊ
=DPąJáRZĊZFDá\PĞZLHFLH
=DEyMFRPSáDFąQDJURG\
'ODF]HJR"2WĪHSU]\SDGNLHP
,]SRWU]HE\%yJPLĞZLDGNLHP
8NUDGQĊMDJQLąWNR]WU]RG\
&KFHFLHE\PQLHNUDGáE\PRZLHFQLH]MDGDá"
&KFHFLHE\PĪ\FLHSRVWUDGDá"
'REU]H1DZV]\VWNRVLĊ]JRG]Ċ
:DV]DQLHQDZLĞüGXV]ĊPLUR]U\ZD
-XĪWDGRODQLHV]F]ĊĞOLZD
=EU]\GáDPLVURG]H
2GG]LĞGQLD]DWHPPLĊVRMHĞüSU]HVWDQĊ
:SRNXFLHSĊG]ąFĪ\FLHRSáDNDQH
%ĊGĊJU\]áWUDZĊPRĪH]GHFKQĊ]JáRGX
/HF]GRVNDUJQLHGDPSRZRGX
$ZUHV]FLHOHSLHMXPU]HüQLĪĪ\üZSRKDĔELHQLX
1DZVW\GLZ]JDUGĊZV]HONLHPXVWZRU]HQLXª
7DNPyZLąFJG\ODVHPELHĪ\
8MU]DáSDVWHU]\
6NUDGDVLĊ]FLFKDRVWURĪQLH
3DWU]\SU]\RJQLXVLĊSLHF]H
-DJQLĊQDURĪQLH
©+ROD²]DZRáD²REáXGQ\F]áRZLHF]H
=DPRMH]EURGQLHELHU]HV]]HPVWĊNUZDZą
$VDPMDNąĪ\MHV]VWUDZą"
5]QLHV]RZFH]MDGDV]PLĊVRDSV\NRĞFLFKUXSLą
3yMGĊZWZHĞODG\U]XFDPVNUXFKĊJáXSLą
1DOLFKDPLFHUHJLHOH
'REU\SU]\NáDGLG]LH]JyU\ª
7RU]HNáV]\QLHP\ĞOąFZLHOH
0LĊG]\WU]RGĊVNRF]\áĞPLDáR
&DSQąáRZFĊZVZHSD]XU\
&]P\FKQąá²ĞODGXQLH]RVWDáR
-DZLONDXQLHZLQQLDP©&REDMHV]"SIH]JUR]D
7DNLKXOWDMZDUWSRZUR]Dª
2QLHWDNEDUG]RSDQRZLHSDVWHU]H
%RPyZLąFSURVWRLV]F]HU]H
*G\E\PLDáVLáĊLZáDG]Ċ
5yZQą]EyMHFNLHMRGZDG]H
=\VNDáE\SRNODVN8ZDVJG\]DFKFHQLDZLOF]H
(HMOHSLHMPLOF]Hü²]DPLOF]Ċ
DTP by SHADE
83
:LONOLVLPDáSD
ĩZDZ\QDSDVWQLNREURWQHJRáJDU]D
:LONQLHJG\ĞOLVDRNUDG]LHĪSRPyZLá
©àHEVNLHJRU]HF]HPDP]FLHELHV]DIDU]D
&Dáą]ZLHU]\QĊFRPW\ONRQDáRZLá
7\PLZ\ZORNáHĞ]áRG]LHMX=QDPMDFLĊ
0yMEUDFLH
:LHV]W\F]\PWRXQDVSDFKQLH"ª
=JU]\WQLHSDQV]DU\LRJRQHPPDFKQLH
/LVMHPXQDWR©:WHMNQLHLRZLONX
1LHE\áHPU]HF]HMXĪRGQLHG]LHONLONX
1LHE\áHPMDNMHVWHPĪ\Z\
-DNHPSRF]FLZ\ª
©3RF]FLZ\Ğ7DNMHVWZLG]LDáHPFLQLHUD]
-DNHĞNUDGáQDSRF]FLZRĞü8NUDGáHĞLWHUD]ª
1DWĊLFKVSU]HF]NĊPDáSDQDGFKRG]L
©1LHFKĪHQDVRQDSRJRG]L
/LVU]HF]HQLHFKQDPSR]ZROLXFKDª
6WDáRVLĊPDáSDXVLąG]LHLVáXFKD
:LONWHG\QDMSU]yGLQGXNWĊZ\ZRG]L
©:LDGRPRFDáHPXĞZLDWX
-DNLHJROLVMHVWZDUV]WDWX
-DNVLĊXNáDGDMDNOLĪH
-DNFK\WU]HRF]\PDVWU]\ĪH
-DNáĪHDJG]LHMHQRZSDGQLH
.UDGQLH
&RW\ONRPLDáHP]ZLHU]\Q\
=JLQĊáDNWyĪ]áRG]LHMLQQ\"
2QWXSU]HE\ZDáZOHVLH
2QXNUDGáRQQLHFKRGQLHVLHª
=DF]\POLVUXG\P]ZLMDMąFRJRQHP
5HSOLNĊGDZDüMąáF\JDĔVNLPWRQHP
©3RWZDU]LĪ\ZDQDSDĞü
1LHFKSURPLHĔVáRĔFDQLHĞZLHFL
1DPQLHLQDPRMHG]LHFL
*RWyZHPZVNUyĞ]LHPL]DSDĞü
-HĞOLZLHPMHĞOLZW\POHVLH
2GWU]HFKW\JRGQLEH]PDáD
1RJDPDF]DVHPSRVWDáD
6NyU\PHMáRWURZLFKFHVLĊ
&KFHE\üQDGHPQąSRGREQLHW\UDQHP
-DNRQDGRZ\PQLHZLQQ\PEDUDQHPª
*G\VZąVNRĔF]\OLZ\PRZĊ
0DáSDLP]GDQLHWDNRZH
'DáD©7\ZLONX]GDPLVLĊ
:SLHUDV]LV]XNDV]QDSDĞFL
$W\MDNZLG]ĊáĪHV]OLVLH
=áRG]LHMMHVW]ZDĞFLª
DTP by SHADE
84
:UyĪNL
5R]JáRVF]ĊVWRVLĊURG]LSU]H]ĞOHS\SU]\SDGHN
$SRZRG]HQLH]DZV]HMHVWG]LHáHPUR]JáRVX
7DQLHVSUDZLHGOLZRĞüORVX
=RVWDQLHZU]ĊG]LH]DJDGHN
3HZQLHDĪGRNRĔFDĞZLDWD
$OHFyĪSRF]ąü"=Z\F]DMSU]\ZLG]HQLH
:ZLĊNV]HMQDGUR]XPQLHUD]E\ZDFHQLH
$ZWHG\ORVILJOHSáDWD
,OXG]LHNWyU]\PĊGUFDPLVLĊPLHQLą
:LHOELąFMDNRSáRFKHG]LHFL
%OLFKWUFR]áXGQ\PEODVNLHPĞZLHFL
=DEUDNUR]VąGNXSU]\SáDFą²NLHV]HQLą
ĩ\áDNLHG\ĞJXĞODUNDZSHZQ\PZLHONLPPLHĞFLH
$Ī\áDPDPSRZLHG]LHü"RW]OXG]NLHMJáXSRW\
.WRPLDáJURV]VSLHV]\áGRQLHMLFK\WUHMQLHZLHĞFLH
=ZLHU]DáVZHWDMHPQLFHWURVNLLNáRSRW\
6NąGZ]LĊWRĞü":UyĪNDPLDáD]HWU]\üZLHNLZJáRZLH
3UDZLáDG]LZ\LEUHGQLH$SU]HFLHĪZQRF\LZHGQLH
/XGSURVW\ZLHOF\SDQRZLH
']LHZF]ĊWDLZLHONLHSDQLH
7DPFLMDZQLHWHSRFLFKX
3XNDOLGRGU]ZLQDVWU\FKX
*G]LHE\áRZUyĪNLPLHV]NDQLH
,SRFLHV]HQLZUyĪEąOXENDEDáą
.áDGOLQLHVNąSLąF]DSáDW\
&RNWRPyJáV]HOąJW\QIDOXEVDNLHZNĊFDáą
=HEUDZV]\WHG\]áRWDZyUSĊNDW\
-HMPRĞüZUyĪNDZGXPĊZ]URVáD
,GRPQDE\ZV]\GRZáDVQHJRGRPX
=QĊG]QHMSRGGDFKHPL]E\VLĊZ\QLRVáD
6WU\FKSRQLHMLQQD]DMĊáDQLHZLDVWD
,]QRZX]FDáHJRPLDVWD
7RMDZQLHWRSRNU\MRPX
àDWZRZLHUQ\FKPQRJDU]HV]D
1DVWU\FKSRVSLHV]D
%RVWU\FKMXĪ]\VNDáVáDZĊXVWDORQą
1DSUyĪQRELHGQDVWDUXV]ND
0yZLáD©-DĞQLHSDĔVWZRMDPQLHĪDGQDZUyĪND
0QLHQDZHWQLJG\F]\WDüQLHXF]RQR
1DJXVáDFKVLĊQLHUR]XPLHP
/HGZLHSU]HĪHJQDüVLĊXPLHPª
1LNWMHMQLHZLHU]\áLSRPLPRZROL
=PXV]RQDMąüVLĊF]DUQRNVLĊVNLHMUROL
=DF]ĊáDEDGDüZUyĪ\üSU]HSRZLDGDü
,]áRWRGRZRUNDVNáDGDü
1LH]PąGU]DáGRWąGMHV]F]HQDV]ĞZLDWFKRFLDĪVWDU\
%\OHE\V]\OGE\áZPRG]LHPQLHMV]DRWRZDU\
DTP by SHADE
85
:\FKRZDQLH
'ZDSV\EOLĨQLDNLV]ODFKHWQHJRURGX
'ZyFKUyĪQ\FKSDQyZGRVWDá\]DPáRGX
-HGQHJR]DEUDáNXFKDU]²GUXJLHJROHĞQLF]\
:LĊFWHQQDáRZ\ZVWDZDüPXVLDáUDQR
6]XNDüSROHVLH]GRE\F]\²
,QLHEDZHP&H]DUD]GRE\áVRELHPLDQR
%RZVáDZLRQ\ĞZLHWQ\PLERKDWHUVWZDF]\Q\
6WDáVLĊSRVWUDFKHPZV]HODNLHM]ZLHU]\Q\
3LHUZV]\FKRZDQ\ZNXFKQL]JQXĞQLDáFKRüE\áPáRG\
3ROXELáVPDF]QHNąVNLSUyĪQLDFWZRZ\JRG\
&LąJOHVSDáNRáRRJQLVND
/XEOHĪDáGRJyU\EU]XFKHP
:LĊFNXFKWDGODSRĞPLHZLVND
1D]ZDáJRNLHG\Ğ.RSFLXFKHP
7DPWHQG]LHOQ\FK&H]DUNyZZ\GDáFDáąSVLDUQLĊ
,XPDUáZLHONLP&H]DUHP
.RSFLXFKQDFDáHĪ\FLH]RVWDáNDV]RZDUHP
,JG]LHĞSRGSáRWHP]GHFKáPDUQLH
&]\Q\QLHĞZLHWQHLPLĊF]HĞüPDMąXĞZLDWD
=MHGQHJRSU]HFLHGU]HZDLNU]\ĪLáRSDWD²
3\V]Q\]DVáXJąSU]RGNyZD]PDODá\GXFKHP
1LHMHGHQSU]\V]á\&H]DUVWDMHVLĊ.RSFLXFKHP
DTP by SHADE
86
=DMąFLĪDED
6]DUDNFRQLHUD]E\ZDáZNáRSRWDFKLWUZRJDFK
1LHWUDFąFVHUFDSyNLF]XáVLĊUąF]\
Ä7HUD]SRGXSDGáQDQRJDFK
3RF]XáĪHVLĊĨOH]QLPVNRĔF]\
:LĊFMĊNQąá]JáĊELVHUFD
©$FKQLHPDV]SRGVáRĔFHP
/LFKV]HJRSRZRáDQLDMDN]RVWDü]DMąFHP
&RPLĊZG]LHĔSLHVOLVNUXNNDQLD
,ZURQD
1DZHWLRQD
-DNFKFHWDNJDQLD
$ZQRFJG\GU]HPLĊRNRVLĊQLH]PUXĪD
%RODGDNRPDUE]\NQLHSU]H]VLDWNLSDMĊF]H
:QHWGUĪ\PHVHUFH]DMĊF]H
7FKyU]ąFWFKyU]OLZLHMRGWFKyU]D
=EU]\GáRPLĪ\FLHFRMHVWZLHF]Q\PQLHSRNRMHP
3RVWDQRZLáHPG]LĞMHVNRĔF]\üVDPRERMHP
ĩHJQDMZLĊFPLHG]RODWP\FKZLRĞQLDQ\FKNROHENR
:\NRFKDQNLPáRGRĞFLNDSXVWRLU]HSNR
3RĪHJQDOQ\PLá]DPLGR]ZyOFLHVLĊVNURSLü
2]QDMPXMĊZV]HPZREHFĪHLGĊVLĊWRSLüª
7DN]SáDF]HPJG\GRVWDZX]ZUDFDVNRNLVáDEH
3RGURG]HVWąSLáQDĪDEĊ
7DPXMDNUDFDGUJQąZV]\VSRGQyJV]XVáD
,]JyU\QDáHEZVWDZSOXVáD
$]DMąFU]HNáGRVLHELH©1LHFKQLNWQLHQDU]HND
ĩHMHVWWFKyU]HPERFDá\ĞZLDWQDWFKyU]XVWRL
.DĪG\PDVZRMąĪDEĊFRSU]HGQLPXFLHND
,VZRMHJR]DMąFDNWyUHJRVLĊERLª
DTP by SHADE
87
ĩRQDXSDUWD
7HUD]W\OHVDPREyMVWZĪHF]\KDMąVWUDĪH
1DGU]HNą1LHFKQRF]áRZLHNVLĊSRNDĪH
&RQDDILV]HQLHSDWU]\
,RGNRU]HQQLNyZEODGV]\
1LHGEDOHXWU]HZLF]RQ\
,ĨOHXUĊNDZLF]QLRQ\
0\ĞOąĪHVLĊFKFHWRSLü
$ZLĊFSHáQL]JUR]\
5DWXMąJRRGĞPLHUFLDZLRGąGRNR]\
7DNLWRMDNLĞSR6HNZDQ\EU]HJX
%LHJáSU]HFLZZRG\
ĩDQGDUP]DWU]\PDáJRZELHJX
,XU]ĊGRZQLHS\WDRSRZRG\
7HJRELHJXSU]HFLZZRG\
©1LHV]F]ĊĞFLH²ZRáDELHGDN²SRPRF\UDWXQNX
ĩRQDPLXWRQĊáDĪRQDLĪWDNU]HNĊ
:SDGáDPLZU]HNĊª
$QDWRĪDQGDUPPXU]HF]H
©2SUDZK\GUDXOLNLQLHĞZLDGRPF]áRZLHF]H
6]XNDV]XWRSLRQHJRFLDáDZ]á\PNLHUXQNX
2QR]JyU\ZGyáSá\QLHZHGOHSUDZSU]\URG\
$W\]DĪRQąELHJQLHV]SU]HFLZZRG\"ª
©%RüWRFLDáR²U]HNáV]XNDF]²E\áRZĪ\FLXG]LZQH
=DZĪG\ZV]\VWNLHPXSU]HFLZQH
,GRP\ĞODüVLĊPDPSHZQHSRZRG\
ĩHSRSá\QĊáR]U]HNąSU]HFLZZRG\ª
DTP by SHADE
88
ĩyáZLGZLHNDF]NL
ĩyáZ]URGXW\FKFRVLĊV]F]\Fą
ĩHE\ZDOL]DJUDQLFą
&KFLDáQDĞODGRZDüSU]RGNyZRE\F]DMH
,RGZLHG]LüREFHNUDMH
%RZLHPZ]ZLHU]ĊFHMMDNZOXG]NLHMQDWXU]H
6SU]HF]QRĞüQDNDĪG\PNURNXVLĊREMDZLD
*áXFK\OXELPX]\NĊNXODZ\SRGUyĪH
.DĪG\JDQLFRVZRMHDFXG]HZ\VáDZLD
ĩyáZJG\ZQLPWDFKĊüXURVáD
=ZLHU]\áVLĊSRGVHNUHWHP]]DPLDUXSRGUyĪ\
.DF]NRPFRVLĊSOXVNDá\ZSREOLVNLHMNDáXĪ\
©%UDZR²NU]\NQĊá\NDF]NL²P\ĞOFKZDOHEQDZ]QLRVáD
0\ĞO]DLVWHJRGQDJáRZ\
,QDPMXĪRGOHFLüSRUD
:LĊFMHĞOLFKFHV]G]LĞ]ZLHF]RUD
=DELHU]VLĊ]QDPLDNRV]WGRSRáRZ\ª
©%DZROQHĪDUW\²ĪyáZJQLHZQ\SRZLDGD²
-DNĪHVLĊSXV]F]ĊZQDGSRZLHWU]QąGURJĊ
.LHG\OHGZLHáD]LüPRJĊ"ª
©)UDV]ND²RGU]HNá\NDF]NL²LQDWRMHVWUDGD
2WRNLMFKZ\üJR]ĊEDPL
0\XMPLHP\NRĔFHZG]LRE\
,SROHFLV]UD]HP]QDPL
3RQDGJyU\SRQDGFKPXU\
$]DWU]\OXEF]WHU\GRE\
0LQLHPOąG\PLQLHPZRG\
2EFH]LHPLHLQDURG\
2EOHFLP\]LHPLĊFDáą
'DOHMZGURJĊW\ONRĞPLDáR
/HF]EUDFLHQLHĪDáXMJĊE\
7U]\PDMRVWURĞFLVNDM]ĊE\ª
ĩyáZNLMFKZ\FLáMDNE\ZNOHV]F]H
/HFąQDGPLDVWDLVLRáD
©3DWU]FLH²OXG]GXPLRQ\ZRáD²
']LZRFXGQLH]QDQ\MHV]F]H
7RĪWRĪyáZPLĊG]\NDF]NDPL
.UyOĪyáZLĪyáZQDGĪyáZLDPL
©7DNMDPPRQDUFKąª²ĪyáZ]GXPąSRZLDGD
0yZLąFNLM]]ĊEyZZ\SXV]F]DXSDGD
,WHQFRNUyOHPPLHQLáVLĊ]XFKZDOH
=JLQąáUR]ELW\QDVNDOH
=QDQHWRZĞZLHFLHSU]\ZDU\
*DGXOVWZRF]F]DFLHNDZRĞüLSUyĪQRĞüEH]PLDU\
=DZV]HLGąSRVSRáXDJG]LH]DZLHĞüPRJą²
/RVWHJRĪyáZLDQLHFKEĊG]LHSU]HVWURJą
DTP by SHADE
89
ĩyáZL]DMąF
&K\Ī\Z\VPXNá\L]ZURWQ\]DMąF
1DSRWNDáĪyáZLDMDNRĞSU]HELHJDMąF
©-DNVLĊPDV]PRMDW\VNRUXSRU]HF]H
*G]LHWRVLĊZDV]PRĞüWDNSRPDáXZOHF]H"
0yM%RĪH&yĪWR]DXNáDGQDWXU\
0QLHZELHJXLVDPZLDWUQLHXSĊG]L
ĩyáZQDJRG]LQĊZVZ\PFKRG]LHSRQXU\
/HGZRXSHá]QLHWU]\SLĊG]Lª
©+RODRGSRZLHPyMW\ZLDWURQRJL
8PLHPMDFKRG]LüLRGE\ZDPGURJL
0RJĊLFLHELHXELHFGRFHOXª
5R]ĞPLDáVLĊ]DMąF©+DPyMSU]\MDFLHOX
-HĞOLMHVWZRODRWFHOWHMRFKRFLH
1LHFKEĊG]LHSU]\RZ\PSáRFLHª
7RU]HNáLUąF]HSRVXQąZV]\VNRNL
6WDQąáZSyáGURJL2EHMU]\VLĊDWDP
ĩyáZOHGZRUXV]\áWU]\NURNL
©,QDFyĪU]HF]HMDZLDWU\]DPLDWDP"
1LPRQGRSHá]QLHWDNVLHELHVXZDMąF
6WRUD]\Z\ĞSLVLĊ]DMąFª
7XVZRMHVáXFK\SU]\PXVQąá
/HJQLHSRGPLHG]ąLXVQąá
ĩyáZJG\SRZROLNURN]DNURNLHPQLHVLH
6WDZDQDNRQLHFZ]DPLHU]RQ\PNUHVLH
2FNQLHVLĊ]DMąFZF]DVZáDĞQLH
'DUPRVLĊU]XFLáGRSUĊGNLHJRORWX
%RWHQFRLGąFZSyáGURJLQLH]DĞQLH
©$NWR]QDVPyZLSLHUZV]\XSáRWX"ª
DTP by SHADE
90
&KáRSLĪPLMD
&KáRSOLVLSLHV
&]DSODU\E\LUDN
&]áRZLHNLGZDRVá\
&]áRZLHNLZąĪ
&]áRZLHNĪZLHUFLDGáDLSRWRN
'ąELWU]FLQD
'HOILQLPDáSD
'ZDPXá\
'UZDOLĞPLHUü
'\OLĪDQVLPXFKD
']EDQ]POHNLHP
-HOHĔFKRU\
-HOHĔSU]HJOąGDMąF\VLĊ
-HOHĔZZLQQLF\
-RZLV]OXG]LHL]ZLHU]ĊWD
.RJXWLOLV
.RJXWLSHUáD
.RQLNSROQ\LPUyZND
.RU]\ĞFL]QDXNL
.RWLPDáSD
.RWLV]F]XUVWDU\
.RWNUyOLNLáDVLFD
.RĔLRVLRá
.RĔLZLON
.R]DNy]NDLZLON
.UyOFKRU\LOLV\
.UyOLSDVWHU]
.UXNLOLV
.UXNXGDMąF\RUáD
.U\W\F\
/DPSDUWLPDáSD
/HZLPXFKD
/HZLVWU]HOHF
/HZZLONLOLV
/LVLNR]LHá
/LVLZLQRJURQD
/LVPDáSDL]ZLHU]ĊWD
/LVPXFK\LMHĪ
/ZLFDLQLHGĨZLHG]LFD
0á\QDU]V\QMHJRLRVLHá
0\V]NDNRWLNRJXW
1LHGĪZLHGĪLGZDMVWU]HOF\
2JURGQLNLQLHGĪZLHGĪ
2VLHáLSLHV
3DMąNLMDVNyáND
3DQRJURGQLN
3DVWHU]LPRU]H
3DVWHU]LU\E\
3LHVLFLHĔMHJRZZRG]LH
3LHVLZLON
3LMDNLMHJRĪRQD
3RWRNLU]HND
3U]\MDFLHOH
3WDV]QLNMDVWU]ąELVNRZURQHN
5DGDV]F]XUyZ
5DGD]ZLHU]ąW
6NDUELGZDMOXG]LH
6NąSLHF
6NąSLHFL]áRG]LHM
6PRNRVWXJáRZDFKLVPRNRVWXRJRQDFK
6WDU]HFLMHJRV\QRZLH
6WU]HOHFLZLON
6]DUODWDQ
DTP by SHADE
91
6]F]XULRVWU\JD
6]F]XULĪDED
6]HUV]HQLHLSV]F]Rá\
6]HZFLEDQNLHU
ĝPLHUüLF]áRZLHNQLHV]F]ĊĞOLZ\
7DOL]PDQLGZDMZĊGURZF\
8V]\]DMąFD
:DONDáDVLF]HV]F]XUDPL
:LONLEDUDQHN
:LONLRZFD
:LONLSDVWHU]H
:LONOLVLPDáSD
:UyĪNL
:\FKRZDQLH
=DMąFLĪDED
ĩRQDXSDUWD
ĩyáZLGZLHNDF]NL
ĩyáZL]DMąF
.
DTP by SHADE