34

million students hoping to lead.

0

1

book guiding the way.

Date

Marcy Norwood
University of Houston
4800 Calhoun
Houston, TX 77204

Dear Mrs. Norwood:

Everyone knows that XCOMPANY is committed to helping develop the next generation of student leaders and
entrepreneurs. We believe this makes your organization uniquely positioned to leverage and share the
eductational and empowering message found in Brendon Burchard’s book The Student Leadership Guide.
Specifically, I’m writing to you because I feel that this book could very easily be used to support many of your
marketing, staff development, and fund-raising efforts.

The Student Leadership Guide teaches students how to use the principles and process of leadership in order to
make a difference in their classrooms, communities, and early careers. Once you’ve read this book you will know
exactly why so many organizations and prominent leadership programs, including The Robert K. Greenleaf
Center for Servant Leadership and the National Leadership Institute, recommend and use this book.

Please accept the enclosed copy of The Student Leadership Guide and its brochure with our compliments, and
consider the many ways this book could be used to support XCOMPANY’s mission. Your organization could
easily use The Student Leadership Guide as a staff development text, appreciation award, event give-away,
continuing education resource, direct marketing piece, or fund-raising tool. Many organizations such as yours
purchase copies of this book for their entire staff and all the students they serve. Truthfully, even more purchase
The Student Leadership Guide at a bulk-discount price then sell it at a mark-up price to educators, parents,
student organizations and individual students in order to raise funds and awareness for their organization. Some
student groups make as much as $15,000 a year selling this book! You’re certainly welcome to contact me to
find out how each XCOMPANY chapter could do the same or better.

We’re able to offer generous quantity-based discounts to you, and at larger quantities we can provide
customization options (i.e., specialized book covers or stickers with XCOMPANY logos) so that it aligns with your
other marketing efforts. When your order the book in bulk, you also qualify for the seven benefits listed on the
next page and, depending on your order size, may even qualify for scholarships and internships from the
author’s leadership company, swiftKick Development.

I will contact you in the coming days to discuss your thoughts and needs. In the meantime, please feel free to
call me with questions or to brainstorm ideas for how your organization might benefit by purchasing and
distributing The Student Leadership Guide.

In friendship,


Tim Anderson
Account Manager
1.800.816.8528
staff@The StudentLeadershipGuide.com

cc: 2004-2005 XCOMPANY Officer Team, Board of Directors
encl.: “07 Reasons,” Brochure, Complimentary Book

07

reasons you should use this book.

0

1

simple decision: call us.

07

CREDIBILITY

The Student Leadership Guide has been recognized as the preeminent text for developing the next generation
of student leaders by the nation’s most prestigious leadership organizations. The book has been recommended
by the honorable Robert K. Greenleaf Center for Servant Leadership, The National Leadership Institute, The
Associations of College Unions International…and many more. Recently, The United States Naval Academy
chose The Student Leadership Guide for its program, and so did Kiwanis International, a non-profit organization
whose Key Leader program aims to train over 200,000 high school leaders by the year 2010.

The Student Leadership Guide has won all of this support because it is the first and only leadership book on the
market that is 1) intended for students, 2) written from both theoretical and popular viewpoints, and 3) structured
with a real-world, service-oriented framework that students can use to make a difference in their classrooms,
communities, and early careers. In all, the book has been praised by educators and students alike for its theory-
backed content and its practical, inspiring call to action and service. Simply, if XCOMPANY chose to use this
book, its board members and staff could feel confident knowing that it has chosen the most academically-
acclaimed student leadership book on the market.

05

COST-SAVINGS

By arrangement with the author and publisher, we are able to get steep discounts on the book for XCOMPANY.
Many distributors sell The Student Leadership Guide for upwards of $24.95 (Amazon sells it for $17.95 or
$14.95 depending on which day you look), and it’s worth it. But we can get XCOMPANY a much better price if
purchased in bulk. We’ve gotten the book to many programs for $11.95 or less, which is at least $6 off the
suggested retail price and includes shipping. We recently saved one organization over $7000 by a creative
agreement. We’re happy to work with XCOMPANY in any way we can.

06

CUSTOMIZATION

Because the author is a strong supporter of XCOMPANY’s mission, he has granted us permission to customize
the cover or opening pages of The Student Leadership Guide for XCOMPANY…at no extra cost. We would also
consider customizing some of the book’s content in order to meet your organization’s goals. Should you choose
to use the book for staff or volunteer development efforts, you might be interested to know that my team and I
are already at work creating two customized Instructor Guides for the U.S. Naval Academy—one for “self-
leadership” and the other for “organizational leadership.” We would be happy to create similar, customized
instructor materials for XCOMPANY. By selecting this book, you could have a customized, ready-to-deploy
solution to train your staff and volunteers on leadership this Fall.

04

CONSULTING SERVICES

The author of the book, Brendon Burchard, is a prominent leadership development consultant for Accenture, the
world’s largest management consulting company with 110,000 employees in 46 countries. Brendon has helped
dozens of Fortune 500 companies, universities, high schools, and non-profit organizations design, develop, and
deliver leadership development or change management programs. His clients have included JC Penney, eBay,
Best Buy, Nordstrom, Levis, Walgreens, Gateway, Federal Mogul, Kiwanis International, Best Buddies
International, The University of Montana, Eastern Washington University, Georgia State University, The
University of Houston, California State University, Miami University, and Concordia University. He has offered to
leverage his extensive leadership experience and exposure to help XCOMPANY discover, develop and retain its
next generation of leaders. Brendon has also offered to help you with major marketing efforts or initiatives. His
goal is transparent: if your organization is going to use his book, he wants to help you succeed.

03

COMPLIMENTARY SPEECHES

Beyond the author’s Fortune 500 work, he speaks to dozens of high schools, universities and non-profit
organizations each year on leadership, communication, innovation, motivation, and academic and career
success. Brendon typically charges $7,000 per speech depending on topic, audience size, and event location.
But should XCOMPANY choose to order bulk quantities of The Student Leadership Guide, Brendon Burchard
has offered to provide two (2) complimentary speeches to you (a $14,000 value). Further, he will give
XCOMPANY a 50% discount on future speeches. In our view, it’s incredibly beneficial for students to see the
author live and in person—it anchors the service-oriented message of the book.

02

COMMUNICATION TOOL

The Student Leadership Guide would make a great “communication tool” for XCOMPANY. That is, it can easily
be used as a tool to raise awareness for your program at high schools and university campuses. For example,
you could give the book away with your promotional materials at high schools or in collegiate student unions to
raise awareness and affinity for your program. (Once again, we would be happy to customize the cover of this
book so that it is clearly a XCOMPANY product).

0

1

CASH FLOW

Finally, you might consider purchasing The Student Leadership Guide in bulk, then selling it to educators,
parents, student groups or individual students at a slightly higher price. You could use the net revenue to pay for
chapter projects and activities, supplies, recruiting expenses, etc. (Many student groups already use The
Student Leadership Guide in this manner, raising thousands of dollars each semester for their causes). What
else could you do for your staff, volunteers, or school if you had a higher cash flow?

These six reasons—credibility, customization, cost-savings, consulting services, complimentary speeches, and
cash flow—should make it clear that we want to provide XCOMPANY the total solution with total support. We
make ordering, billing, and shipping easy for you and we work on your schedule and your budget, not ours.
Please let us know how we can be of service by emailing

[e-mail]

or by calling

Tim at 1.800.816.8528.