Toggle navigation
Images.Elk.pl
46 be bytopic advertising1
businessenglishsite.com | exercise collection
Business English Practice Test | Topic: Advertising-related vocabulary 1
Choose the correct response to complete each of the following sentences:
1. We just ______________ ( = got) five new contracts in China.
a) landed b) lost c) listed
2. We have to create a ______________ for a new deodorant.
a) campaign b) company c) approach
3. Someone once said that "all's ______________ in love and advertising."
a) even b) normal c) fair
4. It's hard to develop a campaign for a product that many people perceive ______________.
a) negative b) negatively c) bad
5. The stakes are high = A lot is at ______________ ( = a lot can be gained or lost)
a) hand b) sake c) stake
6. This campaign is ______________ ( = focused/based) on the concept of family.
a) centered b) concerned c) called
7. Our biggest creative ______________ is to associate the product characteristics with the spirit of
Christmas.
a) challenge b) call c) check
8. Advertising has to be consistent with the brand "______________". ( = the way the
company/advertiser wants the brand to be seen/perceived)
a) sight b) visual c) vision
9. The agency got it ______________. That's not the direction we wanted to go with this.
a) incorrect b) all wrong c) improper
10. Very often in advertising, there's more to a message than meets ______________. ( = there is
also a hidden message)
a) your eye b) the eye c) an eye
© 2009 BusinessEnglishSite.com - Free to use at home and in classrooms. Please do not repost online without
permission.
Business English Practice Test | Topic: Advertising-related vocabulary 1
ANSWERS:
1) a 2) a 3) c 4) b 5) c 6) a 7) a 8) c 9) b 10) b
Wyszukiwarka
Podobne podstrony:
48 be bytopic advertising3
47 be bytopic advertising2
49 be bytopic advertising4
49 be bytopic advertising4
50 be bytopic advertising5
56 be bytopic bankingfinance6
63 be bytopic buzzwords3
119 be bytopic stockmarket2
54 be bytopic bankingfinance4
75 be bytopic financialaid1
68 be bytopic counteroffers1
71 be bytopic coverletters2
103 be bytopic outsourcing2
116 be bytopic startingabusiness2
108 be bytopic projectmanag4
43 be bytopic accounting4
72 be bytopic coverletters3
59 be bytopic businessletters2
więcej podobnych podstron