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Business English Practice Test | Topic: Advertising-related vocabulary 3
Choose the best response to complete each sentence:
1. This type of advertisement has ______________ ( = has been successful) in the past.
a) performed well b) gone the distance c) marginalized
2. Last year our agency won three big accounts with $25,000 in total ______________. ( = we had
$25,000 worth of business)
a) billings b) bills c) bill payments
3. A ______________ account = A huge/enormous account
a) block-beater b) block c) blockbuster
4. A ______________ is an attempt to convince someone to buy something or hire someone.
a) patch b) pitch c) punch
5. If an ad is described as "celebrity-______________", it means that it's full of celebrities. ( =
famous people)
a) drowned b) full c) drenched
6. The last advertising campaign helped us regain the ______________ ( = to be ahead) in worldwide
market share.
a) lead b) first c) primary
7. Some people refer to the advertising business as the "______________."
a) ad-biz b) advertise-biz c) commercial factory
8. When an advertising agency refers to it's ______________, it's referring to the work/projects that
it does.
a) collateral b) leads c) output
9. An effective advertising agency should seem personable and ______________.
a) approaching b) approachable c) reproaching
10. One of our designers specializes in ______________-graphics. ( = moving graphics)
a) motioned b) motion c) movie
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Business English Practice Test | Topic: Advertising-related vocabulary 3
ANSWERS:
1) a 2) a 3) c 4) b 5) c 6) a 7) a 8) c 9) b 10) b