KOMPANIA PIWOWARSKA INC.
SWOT analysis
HISTORY
Òð Established in 1999
Òð Three breweries:
Białystok, Tychy, Poznań
Òð Sales - 14.5 million
hectolitres in 2013
BRANDS
Òð Tyskie Òð Gingers
Òð Lech Òð Wojak
Òð Å»ubr Òð Grolsch
Òð DÄ™bowe Mocne Òð Książęce
Òð Redds Òð Green Mill Cider
Òð Pilsner Urquell
SWOT ANALYSIS
STRENGHTS
Òð New technology
Òð 38% of market share
Òð Many kinds of beer
Òð Huge export
Òð Prizes and awards
WEAKNESSES
Òð Large-scale production
contributes to lower
quality
Òð Belonging to SABMiller
Group
Òð Relationships decline in
company
Òð Extended supply chain
OPPORTUNITIES
Òð Strong impact on local
economies
Òð Job creation
Òð Cultural events
Òð Social programmes
OPPORTUNITIES
Òð Profits for the state
THREATS
Òð Demoralization of
society
Òð Negative impact of
alcohol
Òð High degree of red tape
Òð Bankruptcy = increase
in unemployment
Òð Profit of company
transferred abroad
THANK YOU FOR YOUR ATTENTION