Introduction
Good afternoon everyone. Let me introduce myself. My name is ..., I'm from Author company and today I would like to tell you something about this firm. I'm going to divide my presentation into four parts. First I'll tell you about company's history. After that I'll move on to the brand. Next I'll see to the product and finally the people. So let's start with some historical information.
Company's history
AUTHOR represents the European brand of bicycles, accessories and sports conveniencies which has been established in 1993. So the year 2001 is for us the ninth "model" year and nine years of the designing of the brand is rather long period enabling to gain valuable lessons and experiences.
AUTHOR the brand
After these years of designing of individual yearly collections, having gained experiences in building inland and outland distribution nets we persuaded ourselves that there are the three basic conditions of the European sports brand construction, namely:
system
vision
dynamic.
Without the systemic approach there is no possibility to create an administrative structure of a firm, a distributional net, a promotional campaign and above all the product itself.
Vision is a thought of an already existing system; the strength of idea, its originality and final presentation in the form of a product design or brightness of a promotion. Vision is the most seen element of any brand.
Dynamic represents the speed with which the systemic changes of a brand are incarnated; the speed with which the ideas are being carried into effect.
AUTHOR the product
Apart from above mentioned basic conditions of the construction of the brand, AUTHOR have always struck for an ideal synthesis of the five of our most important priorities:
technical excellence (quality)
design originality (innovation, invention)
sales and service support
informedness (promotion, salesmanship)
price availability
AUTHOR the people
Behind every brand, behind every concrete product there are people standing. Their behaviour, an integrate of their attitudes and opinions then determine the "spiritual" dimension of a given brand.
At the end of the 20th and the beginning of the 21st centuries we find ourselves in the era, when morality and moral principles of the decent behaviour are by little and little substituted by imperfect legal rules, when what is not forbidden is allowed, when commercial rapacity is appreciated more positively than fairness and duty.
We are trying to be maximally professional when creating the brand and preparing the product. We would like AUTHOR to be associated not only with a certain material product, but also with the principles of decency, creativity, trustworthiness and frankness.
Our credo will be the idea: "There is no need to see AUTHOR, you must feel AUTHOR".
Ending
Thank you for listening. That's all I wanted to say. Do you have any questions? So, I thank you for your attention once more and see you.