WP 1405219

WP 1405219



uMug me exisnng proauction facility. The planned expansion will create over 50


10)............... .........and offer promotion opportunities for many existing Staff. ...

READING    6.

2. Read the text about German midsize firms. Complete each gap a-f in the text with a sentence from 1-6 below.    (18 points)

THE SECRETS OF ONE OF THE WORLD’S GREAT ECONOMIES

1.    Globalisation has been a godsend to these companies

2.    General lessons for politicians and corporate strategists follow from the above.

3.    Yet skeptics worry that the midsize model might not be durable

4.    Germany is the world’s largest goods exporter after China despite high labour costs and strongish euro.

5.    They focus on market niches, such as mechanical engineering rather than sexy ones like software

6.    However, midsize companies have not only focused on sophisticated niches that are hard to enter.

a.............It is also stuffed fuli of durable companies that have survived hyperinflation and

two world wars. For instance Faber-Castel, a giant pencilmakers, boasts that in the 19th century, the King of Prussia was their customer. Put the two together and you get a good idea of the management theory at the heart of German success.

1


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