Untitled 2

Str 61 zad 2

1    Price, Promotion, Product and Placement

2    Customer Solution, Cost, Convenience, Communication

3    how well the components of the mix blend together

4    how the mix must be adapted to changes in the business eiwironment, the organizatioms resources and the product life cycle

Str 61 zad 4

1    This is probably not a very coherent mix as the customers of this type of salon probably prefer to travel by car rather than by underground; it suggests that the franchise has not done its market research properly.

2    Tliis seems a sensible mix dynamie sińce cassette manufacturers face a declining market where market share is being captured by mp3 players. Tliis kind of distribution minimizes costs and allows a product at the end of its life cycle to improve its profit margin.

3    Tliis mix seems incoherent sińce the majority of readers of women’s fashion magazines are probably not ecologists, do not wear T-shirts. and are not men, thus excluding a large market segment. The company needs to find media whicli are better suited to developing its market niche.

4    Not a coherent mix. sińce the product is B2B, not for the generał public, and poor mix dynamics, as few executives still write business letters. The company need to conduct a market study to determine whether there is any demand for this service.

5    The mix is probably coherent, as a majority of football fans are małe, i.e. the same segment of the population as most video gamers (teenagers and young men) and buyers (fathers and grandfathers).

Str 72 zad 4

Str 61 zad 6 Str 72 zad 2

1	segmentation	1
2	declining	2
3	niche	3
4	share	4
5	research	5
6	study	6
7	leader	7
8	flood
9	bring
10	enter

self-funding	1
bank loan	2
overdraft	3
family and friend	4
equity finance	5
grants	6
leasing	7

repayments cash flow security guarantor interest-free loan matching funds maintenance

Str 82 zad 2

Str 73 zad 5 Str 73 zad 6

1 b	2 e 3 a	i	get through	1	product •
4 g	5 c	2	come up	2	price
6 f	7 d	3	tum down	3	promotion
		4	check out / go over	4	place
		5	draw up	5	convenience
		6	sets out	6	mix
		7	goes through	7	marketing
		8	put forward	8	coherency
		9	work out	9	environment
Str	82 zad 3	10	weed out	10	cycle

1    market research

2    market segmentation

3    niche market

4    bring the product to market

5    market share

6    flood the market

7    market leader

8    face a declining market

postpone / ready / sign

glad you mentioned / wondering

feel / felt / morę than / spend / found /

benefits

only reason / ready

exactly / mean / asked yourself