2a (65)

I Car designer*

i Putting on the style

Designera are the rock stare of the car industry

The people who design what a car looks like are morę important than ever to the success of the world's big car companies. We live in a designer world, and the car designers are at its heart, because they work with the most expensive consumer goods that most people ever buy. These designers are different frora other industrial designers, because they are all mad about cars.

Today, designers can make or break car companies. Car makers all use almost the same technology and engineering skills, so the fbcus is on what the car looks like. This interest in design is not new, but it is even morę important now than it was in the past

In the 1980s, all modem cars were beginning to look the same. The manufocturers’ main aim was to make cars stronger, safer and morę economical. The designers’ aim was to make cars that did not displease people. Now designers can be morę adventurous. In a competitive market, car bosses want models that stand out.

So what makes a winning design? Most designers use the word ‘emotion’ when describing what makes a successful model. They agree that the design communicates something important about the car. Some designers think that it can also communicate something about the person who is driving the car. So it is no surprise that the new car designers look as glamorous as rock stars. They know that you have to create a good impression in person as well as on the road.

j Language check Q Complete the table.

:

Supertative

i W*'**-"" •'    ■

;; i J Adjective    i, Comparatiye