cw0028

UNIT

1

Brands

INDIVIDUAL

SOUNDS

El

Put the words from the box into the correct column, according to the pronunciation of the letter(s) in bold.

appeat    believe    business    image

increasingly    management    people    women

/t/ as in quick fix

/i:/ as in dean sheet oppeal

4) 2 Check your answers. Then listen and practise saying the words.

I

V

El

SOUND WORK

4)) 3	Listen to how these verb forms are pronounced.
sell	sells	beTieve	be-lieves
launch laun-ches		pro-duce	pro-du-ces
cost	costs	de-veTop	de-ve-lops
use	u-ses	es-ta-blish	es-ta-bli-shes

(Notę: The symbol • is used to separate the syllables in the words.)

If the infinitive ends in /s/, /z/, /J7, IjJ, /tJ7 or /dy, the third person singular ending of the present simple is pronounced l\zl, and the word gets an extra syllable.

Mm

Q Underline the forms which are one syllable longer than the infinitive. Check your answers.

1	create	creates	6	face	faces
2	focus	focuses	7	suggest	suggests
3	design	designs	8	increase	increases
4	raise	raises	9	generate	generates
5	advertise	advertises	10	endorse	endorses

4$ 4 Now listen and practise saying the pairs of verb forms.

4)) 5 Listen to the recording and complete the sentences with the contracted forms that you hear.

1 Thinkabout our dients......T.h.?.y..^rS.......looking for something that’11 make their

brand morę exciting.

2    .....................doing a lot of advertising to establish our brand.

3    I just.....................think we should increase our prices.

4    Weil...................not surę.................a good idea to stop manufacturing in Europę.

5    Why.....................we change our pricing policy?

6    Let’s get in touch with Sandra and see if.....................interested,

Complete Speaker A’s suggestions with an appropriate phrase from the box.

HoW"dłi)0Ut	How do you feel	In my view
1 suggest that	1 think we	Whydon'twe

Speaker A’s suggestions

1    reducing the price by 15%?

2    .....................aim our products at young people only?

3    .....................should license the whole product rangę.

4    .....................about redesigning the packaging?

5    ......................we should devise a new advertising campaign.

6    .....................we try and project a new image to appeal to a different market segment.

4)) 6 Listen to check your answers.

Match Speaker B’s responses to Speaker A’s suggestions in Exercise A.

Speaker B’s responses

a)    I see what you mean, but surely you know how much we already

spend on TV commercials.    13

b)    l’m afraid I can’t agree. Our products are already among the cheapest

on the market.    O

c)    That’s a great idea! I think we’re focusing on too many segments of the market. O

d)    Yes, l’d go along with that. But what to change? The logo? The taste?

□ □

e)    Maybe, but bear in mind that the ‘Madę in Finland’ label attracts a lot of customers.

f)    Mm, good idea. I think it looks rather boring, to be honest.

4)) 7 Listen to check your answers. Then listen again, and practise Speaker B’s responses.

4)) 8 Listen to five different speakers and decide what each one is doing.

•    Write one letter (a-h) next to the number of the speaker.

•    Do not use any letter morę than once.

Speaker 1..................... ^a)    confirming arrangements

„    b)    expressing disagreement

Speaker 2..................... .    . .    .

c) giving an uwitation

Speaker 3..................... d)    gjving instructions

Speaker 4................... e)    making a complaint

Speaker 5................. ^f)    "taking a suggestion

g) requesling advice li) iwiuesting Information