DSC46 (6)

DSC46 (6)



Bibliografia

Aaker, O. A. (1996). Btdlding strong brands. New York: Free Press.

Aaker. D. A.. Keller. K. E. (1990). Consumer cvaluations of brand cxtcnsions. Journal of Marketing. 54. s. 27-41.

Albin. K. (2000). Reklama. Przekaz, odbiór, interpretacja. Warszawa: Wydawnictwo Naukowe PWN.

Alickc. M. D. (1985). Global scIf-evaIuatlon as determined by the desirability and con-trollability of trait adjectivcs. Journal of Personality and Social Psychology, 49, s. 1621-1630.

Allen. M. W. (2000). The auribute-mediation and product meaning approaches to the influences of human values on consumer choices. W: F. Columbus (red.). Adiances in Psychology Research (L 1. s. 31-76). Huntington. NY: Nova Science Publishers.

Allen. M. W.. Ng, S. H.. Wilson. M. (2002). A functional approach to instnimcntal and terminal values and the value-atiitude-behaviour system of consumer choice. European Journal of Marketing. 36, s. 11—135.

Allport. G., Lepkin, M. (1945). Wartimc rumors of wastc and special privi!cge: Why some people believe them. Journal of Abnomial and Social Psychology, 40,3-36.

Allpoit. G., Postman, J. (1945). The basie psychology of rumor. Transaclions ofThe New York Academy of Sciences. Series //, 8, s. 61-81.

Altcr, J. (1982). P. & G. Sucs over satanism. Adrertising Age, 5. s. 1-34.

Anders, R. J. (1992). Psychology of color. San Diego: Free Press.

Anderson, M. (1992). What is bcautiful is good (front linie lo linie). Ausiralian Psychologist. 1. 12-31.

Andrews, J. C. (1995). The effcctivcncss of alcohol waming labels: A rcvicw and cxten-sion. American Behavioral Scientist. 38, s. 622-632.

Andrews, J. C.. Netemeyer. R. G.. Durvasula, S. (1991). Effecti of eon sumpt ion (requen-cy on bclievability of waming label Information presented on cigarettc adsertising. Journal of Advertlslng. 17, s. 26-32.

Arcni, C. S.. Lutz. R. J. (1988). The role of argument quality in the claboration likelihood model. Advances In Consumer Research, 15, t. 197-203.

Arkes. H. R., Ayton. P. (1999). The sunk cost cffcct and concorde effects: Arc humans less rational Ihen lowcr anirnals? PsychologicalBulletin, 125, \. 591-600.

Arkes, H. R., Blumer, C. (1985). The psychology of sunk cost Organizatumal Behmior and Humań Declslon Processes. 35, s. 124-140.

Aron son. E.. Wilson. T. D„ Aken. R. M. (1997). Psychologia społeczna. Serce i umysł. Poznań: Zysk i S-ka.

Aspinwall, L. G.. Brunhart. S. M. (1996). Distinguishing optimism Horn denial: opti-mistic beliefs prediet attention to health threats. Personalily and Social Psychology Bulletin. 22. s. 993-1003.

Assmus, G.. Farłey. J. U.. Lehmann. D. R. (1984). How adsertising affects sales: Meta-analysis of econometric results. Journal of Marketing Research. 21, s. 65-74.

d'Astous, A. (1990). An inąuiry into the compulsise side of _normal" consumcrs. Journal of Consumer Policy, 13. s. 15-31.

Axelrod. J. (1963). Induccd moods and attitudes toward produets. Journal of Adcenising Research. 3. s. 19-24.

Bawa. K. (1996). Influences on consumer response to diicct mail coupons: An integra-tis-e revicw. Psychology and Marketing. 13. s. 129-156.

Bawa. K., Shoemaker, R. W. (1987). The effeets of a direct mail coupon on brand choice bcha vior. Journal of Marketing Research. 24, s. 370-376.

Bays, K. (1992). Beauty. Ugly. and Lottery. Niepublikowany raport z badań. University of Michigan.

Bcardcn. W. O., Etzel, M. J. (1982). Refetence group influence on product and brand purchase decisions. Journal of Consumer Research. 9. s. 183-194.

Bclk. R., Bryce, W. J., Pollay. R. W. (1985). Advcrtising themes and cultural valucs: A comparison of U.S. and Japancse advcitising. W: K. C. Mun. T. C. Chan (red.), Proceedings of the inaugural meeting of the Southeast Asia region (s. 11-20). Hong Kong: Academy of International Business.

Bcltramini, R. F. (1998). Perccived bclievability of waming label information presented on cigarettc adsertising. Journal of Ądyertising, 17, s. 26-32.

Bem, S. L. (2000). MfskoSćkobiecość. O różnicach wynikających z pici. Gdańsk: Gdańskie Wydawnictwo Psychologiczne.

Berg, E. M., Lippman. L. G. (2001). Docs humor in radio adsertising affcct rccognition of novcl product brand names. Journal of General Psychology, 128, s. 194-205.


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