PZK269

PZK269



LITERATURA

Aaker, D. A. (1996). Building StrongBrands. New York: The Free Press

Aaker, D. (1990). Brand extensions: The good, the bad, and the ugly. Sloan Management Review, 31,47-56.

Aaker, D., Keller, K. L. (1990). Consumcr evaluations of brand ertensions. Journal of Marketing, 54,27-41.

Aj zen, I., Fishbein, M. (1980). Understanding attitudes and predicting social behauior. Englewood Cliffs, NJ: Prentice Hall.

Alba, J. W., Hutchinson, J. W., Lynch, J. G. (1990). Memory and decision making, s.1-49. W: Robertson, T. S., Kassarjian, H. H. (red.), Handbook of Consumer Behauior. New Jersey: Prenticc-IIall.

Alba, J. W., Marmorstein, H. (1987). The effects of freąuency knowledge on consumer decision making. Journal of Consumer Research, 14,14-25.

Allen, C. T., Malden, Th. J. (1985). A closer look at classical conditioning./owrwtf/ of Consumer Research, 12, 301-315.

Allen, Ch., Machleit, K., Marinę, S. (1988). On assessing the emotionality of advertising via Izard’s differential emotions scalę. Advanc.es of Consumer Research, 15, 226-231.

Alsop, R. (1988). Advcrtisers put consumers on the couch. The Wall Street Journal, May 13, s. 17.

Anderson, J. R. (1983). The Architecture of Cognition. Cambridge: Harvard University Press.

Antonides, G., van Raaij, F. W. (1998). Consumer Behaoiour, A European Pcr$pe.ctive. Chichester: Wiley.

Baldinger, A. L., Rubinson. J. (1996). Brand loyalty: the link between attitude and behav\ar. Journal of Aduertising Research, 36,22-34.

Barsalou, L. W. (1983). Ad hoc categories. Memory and Cognition, 11,211-227

Beach, L. R., Mitchell, T. R. (1978). A contingency model for the selection of decision strategies. Academy of Management Reuietu, 3,439-449.

Bearden, W. O., Teel, J. E. (1983) Selectcd determinants of consumer satisfaction and complaint reports Journal of Marketing Research, 20,21-28.

Bellizzi, J. A., Crowley, A. E., Hasty, R. E. (1983). The effects of color in storę design .Journal of Retailing, 59:1, 21-44.

Bentler, P. M., Speckart, G. (1979). Models of attitude-behavior relations. Psychological Reuietu, 86, 452-464.

Berlyne, E. D. (1969). Struktura i kierunek myślenia. Warszawa: PWN.

Bettman, J. R., Johnson, E. J., Payne, J. W. (1990). Consumer decision making, s. 50-84. W: Robertson, T.S., Kassaijian, H. H. (red.), Handbook of Consumer Beluwior. New Jersey: Prentice-Hall.

Billings, R. S., Scherer, L. L. (1988). The effects of response modę and importance on decision-making strategies: Judgment versus choice. Organizational Beluwior and Humań Decision Process, 41,1-19.

Blackston, M. (1993). Beyond brand personality: Building brand relationships. W: D. Aaker, A. Biel (red.), Brand Eątiity and Aduertising (s. 113-124). Hillsdale: Lawrence Erlbaum Associates.

Bloemer, J. M. M., Kasper, H. D. P. (1995). The complex relationship between consumer satisfaction and brand loyalty. Journal of Economic Psychology, 16,311-329.

Blumler, J. G., McQuail, D. (1968). Television in Politics. London: Faber and Faber.

Boote, A. S. (1983). Psychographics: Mind over matter. W: R. Wendel (red.). Marketing83/84 (Attnual Editions) (s. 113-116). Guilford: The Dushkin Publishing Group, Inc.


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