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STRUCTURE KILLS CREATIYITY

Creatives mistakenly believe that structure or process diminishes their ability to be creative.

£	Approvols can take up to 40 ROUNDS
	ONLY 18%
1=^	use creatłve briefs
	for all projects

ROUGHLY 70%

ot creatiues feel they

STRUCTURE CREATES TIME FOR CREATIYITY

SAYJNG "YES” IS BEST__

Many crea«ive types believe they should always say“yes" to new requests. Unfortunately, always saying "yes creates an environment where:

People underestlmate pjj howlongtasks will take by 20-50% New request Interruptlons can waste up to 'g§| 50% OF YOUR DAY (T' LESS THAN 50% '4—^ of projects are allgned wlth ÓO& strategie goals	•ORYCUkieEP -THSTCMSKECW -rr j M T4KEr-t«e r-LA Af TWkJaU ^fTS. W SUKE US HSUKC*
@17S3L-	■lU-StEkWST mu^TTOO
^- morę than 40 hours a	BUSY-WMATOilJ J IPOf=CRYCUT-
week

SAYING "NO" OR "NOT NOW” IS OFTEN BEST

MYTH

ADDING RESOURCES INCREASES OUTPUT

When creatlve teams lack bandwidth, they often belieye the fallacy that adding resources will help keep things on track.

MORĘ RESOURCES CAN REDUCE PRODUCTIYITY

Belng busy with checklng emalls and attending meetings is not the same as being productive.

49%

ofworkers conslder

80% of the average workday Is spent c things that have “little value“ or "n«

BUSY IS THE SAME AS PRODUCTWE

the prlmary reason for

MEETINGS AND BUSY WORK WASTE TIME

EMAIL IS THE BEST WAY TO COLLABORATE

Uslng email to collaborate on creatlve projects wastes tlme and leaves room for errors, lost work, and mlscommunlcatlon.

JM. I U«p -tve*

oiauEP UP kk rt-r pcweepoi rrr

Pt*«Łrr*T«pu oo wepuescwr.

The average worker sends and recelves

190

MESSAGES

perday

Workers spend

14%

otthelr day duplicating data (forwarding emalls)

1/3

h 14%

ofeachworkweekls wasted due to poor communication

EMAUS CREATE BARRIERS TO COLLABORATION

AtTask

Ready to Increaso

your creatlye productlylty Indetlnitely? O marketing.attask.c

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