3582363693

T elemobisie

Brandmg and identity

2013

CHALLENGE

Market of Stores selling and repairing phones is filled with smali boutiques in shopping centers, malls and on the streets with rednecks sitting behind counter, almost zero uniąueness, starting from naming and ending on look and approach.

SOLUTION

Friendly and unique in this market segment naming, pleasant staff and comfortable storę interior. Main idea is to create a shop morę likely reminding tele operatores storę than 2m x 2m box filled with phones and mobile accesories.

RESULT

Logotype with intricate and hand-written typography, mixed with slab font and simple iconic illustrations in identity is giving customer imagination of friendliness.