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APMS

□ Marketing Function and Information Needs

Fig. 3.1 Marketing Function and Information Needs

Information needs of marketing Function:

The information of a typical marketing department would include:

Customer contact and promotion information - Establishing contacts with the potential customers is the first step in marketing process.

Sales information - marketing activity must flow to convert the contact into addition to revenue and customer satisfaction.

Market research information - Market research is primarily concerned with ascertaining the size of market for each of the produce that the company is interested in and maintaining a close vigil on the strengths, weaknesses and strategies of competitors in the market.