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poltergeist - a supernatural being supposedly responsible for throwing objects about

direct mail - noun [U] advertisements that are sent to people through the post

junk mail - [U] (often used in a critical way) advertising materiał for products or services that is sent to large numbers of people who have not asked for it

point-of-sale promotion - advertising or display materials set up at a retail location to encourage sales of an item

gadget - noun [C] (informal) a smali device, tool or machinę that has a particular but usually unimportant purpose

product placement - noun [0,11] when the maker of a product arranges for it to appear or be used in a film or television programme, as a form of advertising: e.g. Product placement in video games is part of a new strategy by advertisers eager to reach the young consumer.

(advertising) copy - the main text of an advertisement

door-to-door selling - noun offering sth to people to buy from house to house

» a door-to-door salesman (= a person who visits people in their homes to try and sell them things)

copywriter - a person who writes the text of advertisements or publicity materiał

publicity - the business of attracting people's attention to sth/sb; advertising: e.g. There has been a lot of publicity for this film. (reklama)

designer - noun [C] a person whose job is to make drawings or plans showing how sth will be madę: e.g. a fashion/jewellery designer * designer jeans (= madę by a famous designer)

account executive - an executive in an advertising agency or public relation firms who manages a clienfs account

commercial - noun [C] an advertisement on television or the radio

spot - a short period between regular television or radio programmes that is used for advertising

prime time - time when television or radio audiences are greatest

advertising campaign/drive - a plan to do a number of things in order to increase sales

brand - noun [C] any name, sign or symbol used to indentify the product of a firm: e.g. a well-known brand of coffee - a particular type of sth: e.g. a strange brand ofhumour

brand image - the attributes of a brand as perceived by potential and actual customers

brand recognition

brand awareness

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