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In October 1967, Hoffman and Jerry Rubin hclpcd organ i ze the March on the Pentagon using Flower Power concepts to create a theatrical spectacle.¹¹^ The idea included a cali for marchers to attempt to Icvitate the Pentagon. When the marchers faced off against morę than 2500 Army national guard troops forming a human barricade in front of the Pentagon, demonstrators placed flowers in the soldiers rifle barrels.

Flower Power, a Pulitzcr-nominated photograph by Washington Star photographcr Bernie Boston, bccamc a classic image of the Vietnam War era protcsts.^ The photo, takcn on October 21, 1967 at the "March on the Pentagon", showcd a young. long-haired man in a turtlencck swcatcr, placing carnations into the rifle barrels of military policcmen. (The young man was identificd later as George Edgerly Harris III, an 18-year-old actor from New York who was on his way to San Francisco and later performed there under the stage name of Hibiscus. ^u-^y.)

Legacy

The iconic center of the flower power movement was the Haight Ashbury district in San Francisco, California.^LISJ1|t>J By the mid-1960s, the area, marked by the intersection of Haight and Ashbury Streets, had bccomc a focal point for psychcdelic rock musie. Musicians and bands like Jefferson Airplanc. the Grateful Dead and Janis Joplin all lived a short distancc from the famous intersection. During the 1967 Summcr of Love. thousands of hippies gathered there. popularized by hit songs such as San Francisco (Be Surę to Węgr Flowers in Your Hair). A July 7, 1967, Time magazine covcr story on "The Hippies: Philosophy of a Subculturc," and an August CBS News telcvision report on "The Hippic Temptation"¹^ as well as other major media interest exposcd the hippie subculturc to national attention and popularized the flower power movement across the country and around the world.