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Buyers looking for your firm because they were . . .

Buyers looking for any firm because they are

Recommended Influenced by your other advertising

Visited by one of your salespeople

Impressed by your place of business

Former customers

Newcomers to an area Emergency buyers Dissatisfied with your competition

In need of your product or service

Competitive bid buyers Tourists

Here's how to direct them to you:

Influence them by providing Information on

•    Represent yourself under all headings pertaining to your business

•    Feature your location — Help your customers find you.

•    Make surę your slogan or logo is prominent

⁰ List each name your business is known by

•    If your business name has an unusual spelling, clarify it.

© The reliability and experience of your business

© Sałes and service authorization ® The rangę and variety of your service © Complete details of your service © lllustrations and trade marks ® Target area and location

TM