1426513160

Y49 “I have a positive emotional attitude to personalized newsletters" (1 = strongly disagree, 5 = totally agree) p=0.026

| Latent class “lnexperienced” N = 27    | Latent Class “Aware" N=85

Latent class “Careful and experienced" N = 26

1    2    3    4    5

(a)

Y59 “A recorded search history helps me find needed information morę quickly" (1 = strongly disagree, 5 = totally agree) p=0.0014

■ Latent class “lnexperienced" N = 27    ■ Latent Class “Aware" N=85

Latent class “Careful and experienced" N = 26

60.00%

(c)

Y56 “I see ads consistent with my interests in social media" (1 = strongly disagree, 5 = totally agree) p=0.0014

| Latent class “lnexperienced" N = 27    | Latent Class “Aware" N=85

Latent class “Careful and experienced" N = 26

60.00%

1    2    3    4    5

(b)

Y67 “A personalized newsletter has an impact on my purchasing decisions" (1 = strongly disagree, 5 = totally agree)p=0.049

| Latent class “lnexperienced" N = 27    | Latent Class “Aware" N=85

Latent class “Careful and experienced" N = 26

(d)