3059000647

DESCRIPTION OF PROJECT EXAMINATION

Name of customer: Benjamin

Business / Concept Hostel in Hoi An, Vietnam. The chosen name of the establishment is The Cuckoo's nest. My dient is opening a hostel madę by backpackers for backpackers. The concept is to create a hostel that provides a fun and relaxed space and promotes a famiły like environment.

Profile The Cuckoos nest will be a sole trade business with one additional investor, investing 15-20% into the establishment. The establishment is most likeły to open at the end of summer of 2020 and is currentły in a planning phase. The aim of the establishment is to create the sobal atmosphere of a great party hostel with the comfort, service and professionalism of a hotel. Hostel mission is to create a home away from ho me for their guests and provide a wide rangę of fun activities on the property. My Client”s core values are: Positivity and Passion, Customer focus. High standards, Integrity and Safety,

Vision: Currentły, my client's long term goal is for The Cuckoo s nest to be successful. Ałthough he likes the idea of growing his business (or businesses) in the hostel market, he is against the idea of chain hostels. He feels that they go against the unique and homeły feel that the best of hostels showcase. My dient is morę likely to open separate similar establishments in the futurę, under new na mes with different vtsk>ns, once The Cuckoos nest is operating smoothly and securing a stable income.

Audience The Cuckoo's nest will try to appeal to the slightly older and morę affluent traveler than most backpacker hostels. By putting slightly higher pnces on the accommodation they hope to attract a bit morę pros per ous travelers who are willmg to spend morę in order to gain the comfort of premium sleeping arrangements and bathrooms. While provtding a morę maturę approach they will still make some altematives available for a younger crowd.

My dient wants to cater to solo travelers, couples and the groups traveling together of no morę than four people. The hostel will not accept bookings of bigger groups as they don t want that in any way to *overtake' the expenence for others. Their goal is to generate an atmosphere of mingling between guests and to create an environment where travelers meet one another.

My dient desires to specifically target and market to female travelers as by his experience. hostels work best when there is a good balance of małe and female guests. Party hostels tend to attract morę young males in South East Asia that's why Benjamm s mission is to gam a reputation of bemg safe and fnendly for female travelers by the right marketing strategy. Hostel will be offering female only dorms and immaculate bathrooms.