5824450143

Your loao

Release agency

2020 Mełton Road 11716 New York United States

Coffee Lovers Cafś Co.

Mr Peter Jenkinson CEO

LeopoJdstraBe 16 10827 Berlin Germany

Meeting report D-00047 Praha 5 04/04/2020

Meeting report about new coffee brand

I.    Participants

Coffee Lovers: Peter Jenkinson. Laura Tobwakl Jamie Whasker Your agency: James Smith. TobOy Jameson

II.    Subject

Key pointa:

•    new coffee brand - characteristics. description and communication

•    launch on The market - how to launch

III.    Details

1.    Your agency will create a brand manuał and posrtior»nę for new coffee. Coffee Lovers w* provide samples of the new brand and also samples of competitive coffees

2.    Idea to promote beans - there is an idea to promote coffee beans wtkch are very unkjue. Tbey come from highlands in Caribbean islands. This is very unique and nobody else can offer smila- story. The could be very strong for TV ads. Lefs highlights work of people working on this.

3.    Communication channełs for product launch • we should use sociai media as much as we can together with roadshow in large cities. People need to taste it ad feel it. E*ampies of charts:

4. Budget for the product launch - Coffee lovers will send their idea about Mbal budget. The campaign will be splrt in 3 months. Target groups are people from 18 - 60 years ołd

Best regards

John Smith Client Service Director