7683565356

ii

m «

« m

Jobs-To-Be-Done Canvas™

Powered by Outcome-Driven lnnovation®

v1.1

STRATEGYN

Job Executor e.g., the end user

Core Functional Job-to-be-Done Verb + Object of the verb + Contextual clarifier

CONSUMPTION JOBS		1. DEFINE	2. LOCATE	3. PREPARE	4. CONFIRM
Executor Other		Plan, Select, Determine	Gather, Access, Retrieve	Setup, Organize, Examine	Validate, Prioritize, Decide
□ □	Acquire/Purchase	•	•	•	•
J □	Receive
□ □	Install	•	•	•	•
□ □	Setup
□ □	Learn	•	•	•	•
J □	Use / Interface with	What aspects of getting the job done must the	What inputs or items must be located -	How must the job executor prepare the inputs	What must the job executor verify before
J □	Storę	job executor define upfront to proceed?	tangible/intangible - to do the job?	and environment to do the job?	proceeding to ensure success?
□ □	Move
□ □	Maintain	5. EXECUTE	6. MONITOR	7. MODIFY	8. CONCLUDE
□ -i	Repair
J □ □ □	Upgrade Replace	Perform, Transact, Administer	Verify, Track, Check	Update, Adjust, Maintain	Storę, Finish, Close
□ □	Dispose	•	•	•	•
What technology or product assumptions are you making?		•	•	•	•
Or are you considering an altogether new product?		•	•	•	•
Which of these jobs must be executed to support product		What must the job executor do to execute the	What must the job executor monitor to ensure	What might the job executor need to alter for	What must the job executor do to finish the
consumption? Who is responsible for execution?		job successfully?	the job is successfully executed?	the job to be completed successfully?	job?
RELATED JOBS		DESIRED OUTCOMES
		Overserved	(For core and consumption jobs)		Table Stakes
		(reduce cost/complexity)			(must address)
What other functional jobs is the executor trying to get		What outcomes do you hypothesize are not important yet highly /		X. What outcomes do you hypothesize are very important and also
done before, during, or after executing the core job?		satisfied? These are opportunities for cost reduction. / AppTOpridtGly very satisfied? These must continue to be satisfied.
EMOTIONAL JOBS		\ Served / What outcomes do you hypothesize are neither important or X . / What outcomes do you hypothesize are very important and not
		satisfied? These needs should not be considered. X. (mainiain SiatUS quo; y' we|| satisfied? These are opportunities to add value.
How do job executors want to feel by getting the job done?		Irrelevant			Underserved
How do they want to be perceived by others?		(do not address / stop addressing)	Outcome = Direction + Mętne + Object of Control + Contextual Clarifier _I_		(add value)

The Jobs-to-be-Done Canvas^w is licensed under a Creatiye Commons    use the canvas in a team workshop as a starting    DEVELOPED BY: Tony Ulwick and Mikę Boysen of Strategyn, LLC. Morę

Attribution-NonCommercial-NoDerivatives 4.0 International License.    _point b_ef_{ore g0}ing into deeper ODI research.    information can be found at iobs-to-be-done.com and strateavn.com.