8719220719

8719220719



CONTENTS

1.    Jacek BENDKOWSKI - CoP in the organization studies literaturę.......................... 5

2.    Magdalena BRATNICKA - CRM strategie diagnosis. Resource-based view

the firm.......................................................................................................................... 23

3.    Iwona KUBICA - Social and cultural determinants of the adaptation process

in intemational organizations....................................................................................... 33

4.    Mirosław ŁOBODA - The development of the cosmetics market in China.............. 49

5.    Marcin MICZKA - Production function and knowledge based economy modeling . 61

6.    Wioletta OCIECZEK, Teresa LIS, Krzysztof NOWACKI - The culster

„Safe Work” as an example of good practices in the health and safety of work.......... 81

7.    Anna PIETRUSZKA-ORTYL - Multiculturalism in the context management

of professionals................................................................................................. 95

8.    Ewa STA WIARSKA - The role of higher education institutions in creating

a collective vision of sustainable business development................................... 115

9.    Renata WINKLER - Knowledge transfer at the meeting point of cultures -

determinants and factors....................................................................................................... 135

10.    Janusz ZĄBEK - Dualistic dilemmas of management in the light of the various

Sciences.............................................................................................................................. 147



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