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Updated:9-13-12
University of Wisconsin-Milwaukee Social Media Guidelines..................................1
Introduction.............................................................................................................2
About social media at UWM....................................................................................2
Tips on getting started...................................................................................................2
General best practices..............................................................................................3
How social media operates at UWM........................................................................5
Social media brand standards..................................................................................6
Logo guidelines...............................................................................................................6
Naming guidelines..........................................................................................................7
Social Media Logos...................................................................................................7
Social media strategy outline...................................................................................8
Social media strategy...............................................................................................8
Twitter best practices.....................................................................................................8
Facebook best practices.................................................................................................9
YouTube best practices..................................................................................................9
Connect with UWM................................................................................................10
Finał thoughts.........................................................................................................10
Ouestions about this document? Contact Tina Wagner at wagner3@uwm.edu or twitter: @tinajwagner