JAN
2020
FEMALE AND MAŁE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL FEMALE AND MAŁE SOCIAL MEDIA USERS*, BY REGION
NORTHERN
AMERICA
CARIBBEAN
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
EUROPE
EASTERN
EUROPE
CENTRAL
ASIA
NORTHERN
AFRICA
CENTRAL
AMERICA
\op
FEMALE (GLOBAL AYERAGE: 45%)
MAŁE (GLOBAL AYERAGE: 55%)
WESTERN
ASIA
EASTERN
ASIA
SOUTHERN
ASIA
li:
EASTERN
AFRICA
SOUTHEASTERN
ASIA
SOUTHERN OCEANIA
AFRICA
SOURCES: SOCIAL MEDIA PIATFORMS' SELF-SERVICE ADVERTISING TOOLS; CNNIC; KEPIOS ANALYSIS (ALLIATEST DATA AVAIIABIE IN JANUARY 2020). DATA FOR CHINA BASED ON SHARE OF TOTAL INTERNET USERS. *NOTE: MANY SOCIAL MEDIA PIATFORMS DO NOT REPORT USER DATA FOR GENDERS OTHER THAN 'FEMALE' OR 'MAŁE, SO PERCENTAGES ON THIS CHART ARE ONLY REFLECTIYE OF THOSE GENDERS' RESPECTIYE SHARE OF THE COMBINED TOTAL OF FEMALE AND MAŁE USERS. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME.
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