1300739126

1300739126



JAN

2020


SHARE OF SOCIAL MEDIA USERS BY GENDER

FEMALE AND MAŁE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL FEMALE AND MAŁE SOCIAL MEDIA USERS*, BY REGION

NORTHERN

AMERICA



CARIBBEAN


NORTHERN

EUROPE


WESTERN

EUROPE

SOUTHERN

EUROPE


EASTERN

EUROPE


CENTRAL

ASIA



NORTHERN

AFRICA


CENTRAL

AMERICA


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FEMALE (GLOBAL AYERAGE: 45%)

MAŁE (GLOBAL AYERAGE: 55%)


00

SOUTHERN

AMERICA


00]

WESTERN

AFRICA


MIDDLE

AFRICA

0


WESTERN

ASIA


0


EASTERN

ASIA


SOUTHERN

ASIA


li:



EASTERN

AFRICA


we are. social


SOUTHEASTERN

ASIA


SOUTHERN    OCEANIA

AFRICA



SOURCES: SOCIAL MEDIA PIATFORMS' SELF-SERVICE ADVERTISING TOOLS; CNNIC; KEPIOS ANALYSIS (ALLIATEST DATA AVAIIABIE IN JANUARY 2020). DATA FOR CHINA BASED ON SHARE OF TOTAL INTERNET USERS. *NOTE: MANY SOCIAL MEDIA PIATFORMS DO NOT REPORT USER DATA FOR GENDERS OTHER THAN 'FEMALE' OR 'MAŁE, SO PERCENTAGES ON THIS CHART ARE ONLY REFLECTIYE OF THOSE GENDERS' RESPECTIYE SHARE OF THE COMBINED TOTAL OF FEMALE AND MAŁE USERS. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME.


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