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198 Summaries

and academic teachers, ageing of the society and demographic changes, as well as changes of forms of education, with particular reference to of distance training.

Keywords: higher education, distance training, education, futurology.

Arnold Pabian

Educational activity of centers of higher education

in the sustainability concept

Education in the sustainability concept is a young, currently developing trend in the world in the area of sustainable science. The appearance of this concept is the effect of increasing global environmental and social problems. The deteriorating medical condition of our planet is threatening the existence of futurę generations. Education, respecting principles of balanced development, is supposed to contribute to the creation of a balanced society (sustainable society) which functioning will weaken these negative trends. It is particularly significant that it is implemented in higher education institutions, which graduates - after taking up work - are affecting the functioning of various organizations forming the State and its economy. The balanced education requires the environment-friendly and pro-social transformation of senior staffs of the colleges, their scientific-teaching Staff, financial and immaterial Stores and school curricula.

Keywords: sustainable development, balanced education, balanced higher education institutions.

Lidia Białoń, Emilia Werner

Social responsibility of the higher education institution

in the contert of its image

In the article the problem of the naturę of the social responsibility of the higher education institution is being raised. Discussed are considerations and benefits which this kind of the activity can bring to the institution, as well as barriers which are standing in the way of its realization. We connect the concept of social responsibility with the image activity of the higher education institution, emphasizing its way of communicating with stakeholders.

The purposes of the article are as follows:

-    describing the naturę of the social responsibility of higher education institutions, taking into consideration its stakeholders and developmental tendencies;

-    pointing to the the association between the social responsibility and the image of the higher education institution and the description of fundamentals and tools for creating its image;

-    proposals concerning the area of responsibility of the social higher education institution.

Keywords: higher education institution, image of the higher education institution, social responsibility of the higher education institution.