5441336806

6. International and national takeovers, Examples of spectacular M&A._

Basic bibliography:

W. Frąckowiak (red.): Fuzje i przejęcia, PWE, Warszawa 2009; S. Sudarsanam: The Essence of Mergers and Acąuisitions, Prentice Hall Europę, 1995; P. J. Szczepankowski: Fuzje i przejęcia. Techniki oceny opłacalności i sposoby finansowania, PWN, Warszawa 2000;

Complementary bibliography:

G.P. Baker, G.D. Smith: The New Financial Capitalists. KKR and the Creation of Corporate Value, Cambridge University Press, Cambridge 1998; R. Brealey, S. Myers: Fundamentals of Corporate Finance, McGraw-Hill, New York, 1995; J. C. Hooke: M&A. A Practical Guide to Doing the Deal; John Wiley & Sons, 1999; J. Marren: Mergers and Acąuisitions. A Valuation Handbook, Irwin, Chicago 1993; J. F. Weston, K.S. Chung, S.E. Hoag: Mergers, Restructuring and Corporate Control, Prentice Hall, Englewood Cliffs 1990; internet, np.:www.mergerstat.com; www.pwc.com; www.paiz.gov.pl; www.gpw.com.pl

Skills and competence:

Student should know the basie types of mergers and acąuisitions. He/she will be able to show, when companies pursue to realization of those transactions, what is the main aim of the companies. Apart from this, student should know how to read market signals of planning merger or aeguisition.

Contact: tel. [phone]; e-mail: ąszgzepąniąk@wzrjig^eduj3l_

Operational Marketing

	ECTS Points*	Hours	Year:	Semester:	Status	Language:
	4	Lectures: 15	2015/2016	summer		English

Lecture Teacher: Sylwia Badowska, PhD E-mail: [e-mail]

Content/ Course Description:

•    Marketing environment (2 h)

•    Consumer behavior (2h)

•    Market research (2h)

•    Product policy (2h)

•    Pricing (2h)

•    Marketing communication (2h)

•    Distribution (2h)

•    Marketing of Service (1 h)

Bibliography:

•    Ph. Kotler, G. Amstrong, Principles of Marketing (15th Edition),

•    Ph. Kotler, K. Keller, Marketing Management (14 th edition)

•    Ph. Kotler, H. Kartajaya, I. setiawan, Marketing 3.0: From Products to Customers to the Humań Spirit

•    W. Chan Kim, R. Mauborgne, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition lrrelevant

•    A. Ries, J.Trout, Positioning

Grading:

•    Taking an exam test

•    Passing by receiving at least 50% of test points