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pa^MO M TejieBM^eHMH, C03AaHMH 3pMTeJlHM M CJiymaTeJIHM B03M0JKII0CTM ao-CTyna k MaccoBOM KOMMyunKaLjMM m aKTMBiioro ynacTMH b hew.

B 3aKJiK)Henne aBTOp yKa3biBaeT na to, ckojib 6ojibiuaH pa6oTa OJKMAaeT nojibCKHK Mccjie^OBaTejien b tokmx ocHOBHbix o0JiacTHx nccjieAOBaiiMH npo-6;ieM pa^MO n TejieBM^eiiMH xax MccjieAOBanne OTnpaBMTejin, npOLjecca nepe-Aanw n nojiynaTejia. (Pe3ioMe aBTopa)

ToMarn r o 6 a ii - K ji a c: mnOTE3A „OIMPAJIM MOJI4AHMH” B PAM-KAX TEOP1414 OBmECTBEHHOrO MHEHMH

TMnMHHbie 3Mnnpn'iecKMe MCCJieAOBanMH TpaKTyioT oGmecTBennoe Mnenwe Kax o6biHiibift onpoc OTAejibiibix HJienoB o6mecTBa, hto xopouio cooTBeTCTByeT npoueAype ACMOKpaTHHecKHX BbiGopOB, r^e o6a3biBaeT npMmjMn — oamh hj-6wpaTejib — opatii rojioc, a pe3yjibTaTbi noACHMTbiBaiOTCH nyTeM npocToro CyMMMpOBailMH.

3acjiyron 3jiM3a6er Hosjuie-HenMann, AwpeKTopa n3BecTuoro sanaAHO-rep-MaiicKoro MucTMTyTa Oiop fleMOCKonw, hbjihgtch BBe^eHMe iiOBbix cf>aKTOpOB, BjiMHiomwx na npouecc OopMnpoBaiiMH oOmecTBemioro MHeiinn. npejKAe Bcero, 3jiM3a6eT Hoajuie-HenMami nopbmaeT c hmcto AMCTpn6yTMBHbiM nonMMannoM o6mecTBeHiioro MiieHMH, a BMecTo 3TOro ripeAJiaraeT KOjiJieKTMBiibiM noAxOA, T.e. noAxoA, TpaKTyiomHH o6mecTBenHoe Mneane xax HBJienne o6mecTBennoe cBoero poAa, npn6jiM>Keiinoe no CBoeMy xapax'iepy k moao m oGbinaHM.

Mnenne MenbuinucTBa ue aBJineTCH o6mecTBeiiHbiM MneuneM. OAHOBpeMCH-iio Hoajijie-HenMann bboamt nOHHTne „KJiMMaTa mhcmmh”, T.e. npiiAepjKHBa-une eAMHnu,aMn Miienna, xapaKTepn3yiomero 6ojibniMHCTBO. B paccyjKACHMHX yneHon Ba?xuyio pojib nrpaeT TaKJKe cTpeMJieiiMe k n3MeiieiiMio oSmecTBen-Horo MHeuMH, T.e. oijeiiKa jimhhoctm, kokom noAXOA nweeT ctopohiimkob, a Ka-kom mx TepaeT. Ha ocuoBaiiMM otmx c^aKTOpOB <ł>opMyjmpyeT ona cboio 3ua-MeiiMTyio rMnoTe3y „cnnpaJiM MOJinaiiMn”, KOTOpan rJiacMT, hto KOrAa jiioam oTKpbiBaiOT ajih co6h, hto mx MiieHMH TepaiOT noAAepx<Ky oGmecTBemiocTH, Ohm MeHee oxotiio BbiCKii3biBaioT cbom B3rjiHAt>i, a b pe3yjibTaTe eme yKpe-njiaiOT AOMMiiaimMK) npOTMBonojio?Kiibix B3rjiHaob. CyAb6a Tex, kto cnnTaeT, hto óojibinMHCTBO npoTMB iimx, AaJia iia3BaiiMe otom rMnoTe3e, n6o ohm 3aMOJiKaiOT no Mepe Toro, KaK mx npoTMBHMKM, Ka3ajiocb 6bi, iiaHMiiaiOT ynpaBjiHTb #y-ma mm.

B CTaTbe aBTOp nepBOHanaJibHO oocy?KAaeT 3naHeuMe Te3Mca XbioMa o tom, hto Ka^KAoe npaBMTejibCTBO onnpaeTCH na Mnenne, 3aTew paccMaTpMBaeT pa3-Hbie cnoco6bi TpaKTOBannn noiiHTMH _Mo6mecTBeiiHoe Miienne”, Aa-nee nepexo-AMt k BBeAeiiMio tokmx nepeMeiiHbix moagjicm M3MeneHMH oGmecTBeimoro MnenMH, KaK „ommot MiienMH” (m ero coGjnoAeune), HanpaBJienne nepeMen, rOTOBHOCTb BbICKa3bIBaTb MlieilMe, HTOSbl npeACTaBMTb OCHOBHbie npMHUMIIbl rMnoTe3bi ,,cnnpajiM MOjinaiiMn”, KaK ee ccfropMyjiMpoBajia HoejiJie-HeMMann, a TaKTKe ee noAPo6iibie npeAnojiojKennn b aHajiM3e TeMjiopa.

CTaTbH 3aKaiiHMBaeTCH MeTOAOJiorMnecKMMn BbiBOAaMM a^h 3MnMpMnecKMx MccjieAOBaHMfi, BbiTeKaiomnMM M3 TaKOM KonuenuMM oSmecTBemioro MneiiMH. (Pe3K>Me aBTopa)

Ejkm MMKyjiOBCKM noMopcKM: EHj;E PA3 OB HH^OPMAIJ.HH

ITpo6jieMa MiicjDopManMM b cbh3m c pacTymen pojibio MHcfc>opMaijnn b skoiio-MM^TiecKMx m o6mecTBennbix npoueccax b Hamn ahm HBJiaeTCH neoSbinaMiio aKTyaAbiiOM.

ABTOp IianOMMIiaeT HMTaTeJIHM KOHTeKCTbl, TAG TepMMII „MH<t)OpMai4MH” Bbl-cTynaji b nenaTOBeAeHMM — Hii<J)opMannH KaK MiicTpyMeHT AeHTejibiiocTM OTnpaBMTejiH-, npeACTaBJiHH jKypHajiMCTCKyio MHcf)opMaqMio b onno3MUMM k nponaraiiAe, arMTauMM, nayKe m npocBemennio. Abtop HanoMMHaeT, hto pa3AejieiiMe na MacjDopMauMio, nponaraiiAy m A^MCTBMe no-npejKiieMy pa3BM-BaeTCH b TpexKOMnoneiiTHOM TeopMM no3MUMM. Abtop yTBep>KAaeT, hto Tpa-AMUMOimaH npeccoBan npo6jieMaTMKa MH(J>opMaqMM, hto CBejiocb k nocjieAMMM M3B6CTMHM, y?xe MCHepnaHa, xoth no-npe>KHeMy mojkct Bbi3biBaTb MiiTepeciibie