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Discussing next somc informal connections within the staffs, the Author points at the commoness of the phenomenon of the lack of iside information. Editorial plans, personal changes, promotions, bonuses, timetables, leaves, decisions of the editorial board, fees, etc. — these are all the matters which cannot remain a secret to the staff. A good two-way system of inside information is a necessity.
In the finał part of his article the Author stresses the importance of facili-tating personal contacts among the members of the staff, of profiting from emotional relations — friendship as well as competition, for the purpose of achieying better results in work. (Editorial Summary).
The research madę at the Press Research Centre on the feuilleton showed a considerable divergence in the opinions what items should be considered as feuilletons. Only every seventh item was unanimously classified by the experts to that genre. This proves that the consciousness of that genre is still unsteadfast. The present definitions of the feuilleton genre can be also quest-ioned because of their vagueness. On the basis of the analyses madę a new comprehension of the feuilleton has been suggested, namely that of resembling a hierarchie structure at the top of which stands the narrator (recognized as a basie discrimitant of that genre); at a lower level one finds stylistic and compositional features, and at the lowest such features as lightness ,wit, at-tractiveness, briefness. A new methodological approach to the studies on the feuilleton, as well as a broadening of the analyses, are a necessity. First of all, with the help of the same research instruments, should be analysed the re-lated genres (review, essay, commentary). Also included in research should be the problems associated with the position and functioning of the feuilleton in the press. (Summary by the Author).
Unprecedented dynamism of social life, quick progress in science and tech-nology, intellectual development of the people in a Socialist society, growing complexity of their needs and interests — all this sets new tasks for journa-lism. In conriection with this the science became morę interested in the in-dividual parameters of the productive activity of the workers of mass commu-nication media and propaganda.
The article of the Head of the Department of Theory and Practice of the Press at the University in Svyerdlovsk is an endeavour to focus the attention on further research on socio-psychological aspect of journalistic work. Which problems seem to be here most pressing?
First of all there is a problem of getting oneself acquinted with a socio-psychological climate, with asquainting oneself with the favourable environ-mental conditions which would help a journalist to come out with all his creative talents and skills.
In reality this task requires some consideration to be paid to mutual cond-itionings of individual and group factors in a creative process of making a paper, to rational usage of the potential of the editorial collective.
Very purposeful would be also a research on the psychological specificity of all the aspects of the mastery in writing of the leading Soviet journalits and of those writing in the foreign Communist press, those who are disting-uished by unique style. What deserves research is also the naturę of the journalists’ features such as the originality of abstractive thinking conditioned by scientific competence; individual and objective motivative parameters in creative work; dialectic of emotions and rationalism in the creative process; mutual relationship of universalism and specialization in the journalistic practice; communicative talents of the author, etc.
Also studied should be the traditions and innovations in that profession, the search for scientifically justified ways to liquidate the old-fashioned