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DESTYLERNIA „POLMOS" W KRAKOWIE S A. 265

Cracovia Classic Polish Vodka 40%vol. - poj. 0,51; 0,71, Cracovia Supreme Vodka 42% vol- poj. 0,71.

Cracovia Vodka is luxury unflavored vodka with a personality of its own, re-flected in its name and its elegant presentation. It took first place in the Polish Agricul-ture and Food Ministry's competition for the most interesting alcoholic beverage of 1996, It was awarded the Export Opportunity Certificate at the 13th Food Products Trade Fair in 1997, and the Silver Mallow (1997) and Gold Mallow (1998) in Poland's National Ranking by Consumers of Goods and Services.

Cracovia Vodka is also an idea for winning an-other place for Polish vodka on forcign markets, this time

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BHBHHHMwBBBMMBMW in bars, restaurants and hotels around the world.

Cracovia Vodka genuine Polish vodka, has already madę a splash abroad. It won the main award for the most interesting design in the annual competition organ-ised by the prestigious London joumal Winę and Spirit International in the white spir-its category, and an honourable mention in the International Spirits Challenge 1998, an intemational tasting competition for alcoholic drinks, held in Great Britain.

Cracovia Vodka is above all a new way of thinking about the futurę. The Pol-iśh drinks market is flooded with products but not all of them can be thought of as brands. Beverages appear and ąuickly pass from the scene. Few win a firm place; most dissapear unnoticed by the majority of customers.

Cracovia Vodka is a brand, a permanent element of the market. It was intro-duced after scveral ycars of preparartion, including design work by David Taylor & Company Ltd., International Brand Design and Development studio based in London. At the distillery, a new rectification division was built to supply the best tasting spirits for CRACOYIA.