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Competitive product A. Tools

The ergonomie solution

BAHCO

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Competitive product A

Results

Bahco’s step by step approach

1.    Preliminary specifications

2.    Market analysis

3.    Background research

4.    Prototype design

5.    User test #1

6.    Prototype evaluation and modification

7.    User test #2

8.    Finał design recommendations

9.    Product specifications

10.    User test #3 Preparation for launch

11.    Follow-up

Competitive product B

€

Annual Reports Snap On:

■    “improvement of market position by introduction of ergonomie products” (2001)

■    “ergonomie innovative competence is a competitive advantage” (2002)

■    "growing attention to ergonomics is a growth driver” (2003)

• Bahco products deliver unique ergonomics and strong user connection across a rangę of Professional industries (2008).

Not in reports:

■    Comfort

■    Less physical workload

Competitive product B

v

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•    Desired customer experience: unity between car and driver

•    Experience design (Kansei Engineering)

•    Translation of desired experience into design

elernents: steering Wheel, gear lever, exhaust

•    Experiments with users x

•    Pleasant experience

•    High sales

Ndgamachi, M. (2002). Konsci engmeermg a* a po*/b-crful coniumcf' octented tcchnology for produet dcvclopmcnt. Applied Ergonomics 33(3). 280 294.